Subhatosh Chowdhury

• Launched and led trade initiatives across East and South regions, improving regional performance through oversight of three regional managers and 18 area managers.
• Directed a team of 120 executives and 15 dieticians to enhance market presence.
• Managed top-line growth and marketing budgets for trade activities, aligning strategies to maximize market impact.
• Drove trade KPIs, enhancing brand coverage and visibility execution while optimizing field force productivity.
• Enhanced performance by integrating East ethical team to boost healthcare professional engagement with brand science.

• Developed channel strategy generating annual business of 2,200 crore while controlling channel P&L.
• Rolled out targeted intervention strategies for GT, MT, e-commerce, and CSD, achieving strong ROI.
• Managed trade marketing budget of 150 crore to enhance resource allocation efficiency.
• Led a diverse team of four RCMs, three NCMs, one budget controller, and one third-party manager overseeing 1,200 indirect sales force.
• Drove automation initiatives to monitor business hygiene and analyze process data.

• Managed Bangladesh ,Sri Lanka ,Nepal ,Maldives ,Bhutan business & grown 20% CAGR from 2020 to 2022
• Delivered top line results and managed country-wise P&L.
• Led a team of 3 country managers overseeing a field force of 170 employees across various levels.
• Responsible to manage all sourcing across Singapore ,Europe ,India & meet the demand forecast as per SNOP
• Registered Similac (IMF Portfolio) across country & launched successfully

• Launched Signutra brands across Asian markets to expand market presence.
• Introduced Groviva in all MT channels across India to enhance brand visibility.

• Achieved 350 CR annual top line growth in East region.
• Led top market share in three categories: Pediasure 62%, Similac 22%, and Ensure 18%.
• Enhanced performance in CNS category, securing leading market positions.

• Launched Abbott Nutrition brands in Bangladesh, Sri Lanka, and Nepal.
• Established robust infrastructure and teams in each market.

• Led West region general trade business, launching Abbott brands in Madhya Pradesh, Goa, and Maharashtra.

• Developed format-wise brand strategy for modern trade operations.
• Managed 120 brand promoters and over 100 merchandisers effectively.
• Collaborated with top customers to deliver category insights that enhanced performance.
• Provided shopper insights to drive initiatives yielding positive ROI.

• Executed trade marketing initiatives in East, launching channel programs to enhance regional engagement

Launched Abbott Nutrition brands in West Bengal and Northeast, expanding market presence.

Built trade team and developed trade infrastructure in East, enhancing distribution capabilities.

• Led executive initiatives at Novartis, Abbott Laboratories, and Subhiksha across various headquarters in Bengal
• Developed strong relationships with healthcare professionals to promote product awareness.
• Conducted market research to identify potential sales opportunities and customer needs.
• Collaborated with cross-functional teams to strategize and execute sales initiatives.