Subhau Kar
Toronto,ON
Summary
Innovative and goal-oriented Management professional having more than 9 years of experience in Foreign Trade & Investment Promotion, International Trade and Business, Business Consulting & Market Research.
Have successfully worked on projects for the European Union, Economic Development Boards (EDB) & Foreign Embassies/Consulates to attract foreign direct investment (FDI) from Indian companies into their respective geographies as well as helping foreign companies to export to India, and do business with Indian companies.
Overview
9
9
years of professional experience
5
5
Certification
Work History
Assistant Manager-Global Marketing
Nexdigm
04.2022 - 12.2022
- Lead marketing initiatives for Foreign Direct Investment (FDI) & track progress of campaigns, meetings, networking engagements etc.
- Worked closely and maintained relationships with more than 10 foreign trade agencies including Business Finland, business chambers, industry associations etc.
- Generated leads and creating visibility through webinars and networking at more than 15 events related to Healthcare, ICT, Renewable Energy, Consumer Goods, Agro Food etc.
- Understood marketing ecosystem, focus countries and current go-to-market strategy and approached foreign companies for FDI.
- Track progress of campaigns, meetings, speaking events, networking engagements and international visits – generate and analyze statistical marketing data, and report success
- Developed detailed plans based on broad guidance and direction.
- Identified appropriate marketing channels and target customers for campaigns.
- Updated spreadsheets with statistical, financial and non-financial information.
- Identified and developed sources of potential clients through proper market analysis and presented company goals and objectives to new clients.
- Tracked key performance indicators to measure success of campaigns.
- Researched and evaluated potential new markets and products.
Innovation Manager-Cross Border Trade & Investment
Global Business Inroads (GBI)
10.2020 - 04.2022
- Conceptualized, planned and developed national and international cross border innovation and research consortiums and projects related to renewable energy, IOT/ICT and Healthcare.
- Established and maintained ecosystem partnerships with more than 20 clusters, incubators, accelerators, investors, companies, industry associations, foreign trade promotion agencies etc.
- Supported 6 Malaysian, 3 Sri Lankan and 2 European start-ups with internationalization plans in India and Europe as well as organized B2B meetings for more than 30 companies with key Indian stakeholders to build and develop partnerships.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Manager- Trade & Investment
International Advisory Council, IAC
10.2018 - 08.2020
- Organized major and small events and delivered in-market programs (client visits, missions, exhibitions etc.) to generate leads for trade & export promotion opportunities, reducing market access barriers, building relationships and win major business opportunities in priority sectors such as renewable energy, healthcare, consumer goods and IOT/ICT.
- Provided business consultancy and incubation advice to 30 foreign companies to set-up operation, expand or market entry strategies for Indian market and strategic collaboration (Joint Venture, Technology Transfer) with Indian firms.
- Accomplished multiple tasks within established timeframes.
- Provided market research and market entry strategy to 40 Indian start-ups to expand and invest in Hong Kong and Canada.
- Represented organization at 10+ industry conferences and events.
Marketing Assistant-International Trade
Korea Trade & Investment Promotion Agency
04.2015 - 10.2018
- Identifying, targeting and promoting export opportunities to Korean companies within assigned priority sectors,.
- Developing and maintaining extensive business networks in India and South Korea, representing KOTRA with companies, government agencies and business groups
- Managed 12 B2B trade mission delegations, 10 exhibitions and supported 50 individual companies from automobile, ICT, consumer, industrial, infrastructure, power & energy industries etc
- Prepared more than 25 Market Research reports by analyzing market for South Korean companies looking to enter Indian Market through Exports or Channel Partner and analyzing HS codes of products
Business Executive
Bishan Jobs Pvt Ltd
07.2013 - 11.2014
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Developed new clients in Middle East by mails, faxes and calls and generated their requirements of recruitment.
- Identified and developed sources of potential clients through proper market analysis and presented company goals and objectives to new clients.
- Maintained accurate and current database of 1000 companies as well as identified and developed sources of potential clients.
- Conducted recruitment drives and performed market research for more than 20 companies along with others to fulfill requirements provided by companies.
Education
MSc - International Business
University of Salford
United Kingdom07.2013
Skills
- Interpersonal Communication
- Managing Multiple Tasks
- Scheduling and Coordinating
- Collaborating Well with Others
- Self-Motivated
- Emotional Intelligence
- Team Management
- Cross-Cultural Understanding
- Leadership and Supervision
- Working Knowledge of Microsoft office 365, Google Business Suite, Zoom, Cisco Webex, Zoho CRM, Salesforce CRM
- Knowledge of Database Management Tools such as DNB Hoovers, Zoominfo, Hunterio, Snovio
Accomplishments
- Achieved success by helping 4 companies from Malaysia and Sri Lanka access the Indian market and enter into agreements by signing MOU's with partner companies in India.
- Built traction for GBI's tech platform called GTI and successfully promoted the platform to multiple stakeholders to register and access the platform.
- Organized B2B meetings for 19 Nordic companies looking for technology partners in India.
- Organized B2B meetings successfully for 10 Canadian Healthcare companies with Indian stakeholders within a short timeframe.
Certification
1. Global Strategy- 01/2023
2. International Business Foundations- 01/2023
3. Leading Global Organizations- 01/2023
4. Introduction to International Trade- 09/2020
5. Certificate course in Export-Import Business- 10/2015
Timeline
Assistant Manager-Global Marketing
Nexdigm
04.2022 - 12.2022
Innovation Manager-Cross Border Trade & Investment
Global Business Inroads (GBI)
10.2020 - 04.2022
Manager- Trade & Investment
International Advisory Council, IAC
10.2018 - 08.2020
Marketing Assistant-International Trade
Korea Trade & Investment Promotion Agency
04.2015 - 10.2018
Business Executive
Bishan Jobs Pvt Ltd
07.2013 - 11.2014
MSc - International Business
University of Salford
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