Senior UX Designer specializing in user-centric e-commerce solutions and design systems. Expertise in utilizing insights to drive impactful design, resulting in enhanced user experiences for B2B SaaS and B2C platforms.
Overview
13
13
years of professional experience
Work History
Senior UX Designer
CP2 Digital
07.2024 - 02.2025
Designed seamless e-commerce experiences for discovering and accessing premium vehicle parts, tools, and accessories across platforms.
Own the end-to-end product journey-translating insights into intuitive navigation and user flows for a frictionless experience.
Conducted competitor analysis to identify industry trends, usability gaps, and opportunities to differentiate through superior UX.
Senior UX Designer
HICX Solutions LTD
09.2021 - 06.2024
Led the development of the HICX Design System in a B2B SaaS environment, centralizing UI components to ensure consistency, scalability, and efficiency.
Partnered with product owners and developers to align on requirements, enabling seamless integration of new features.
Conducted user research to translate insights into design improvements, enhancing usability, engagement, and adaptability to market demands.
Product Design Manager
ICICI Lombard GIC
Bangalore
11.2019 - 09.2021
Led the strategic development of 4 new products and enhancements to 6 existing modules for B2B SaaS and B2C insurance clients.
Spearheaded major redesigns, including a CRM overhaul that boosted user productivity by 50% and an SMS marketing revamp that drove significant revenue growth.
Led cross-functional teams, ensuring seamless collaboration between product managers, engineers, and marketing for successful product launches.
Lead Product Designer
Autoninja
Bengaluru
06.2018 - 11.2019
Directed all design initiatives for Autoninja, resulting in increased lead generation to our marketplace and higher conversion rates.
Designed key features like inventory management, sales consultant gamification, and user management.
Coordinated with cross-functional teams to ensure seamless implementation and integration of design elements.
Design Lead
Iglulabs Software (P) Ltd
Bangalore
04.2015 - 05.2018
Was leading a design team of three people, managing the end-to-end process of mobile and web application design.
Designed both mobile and web applications for more than 15 Indian and international startups.
Led initiatives to define design guidelines and design micro-interactions for UI.
Graphic Designer
My Tea Pvt Ltd.
Bhubaneshwar
02.2012 - 07.2014
As a kick-start to my design career, I gained valuable experience during my tenure with My Tea. My responsibilities included:
Created elemental graphic materials such as website layouts, marketing banners, and pamphlets.
Head of Legal at PT True Digital Indonesia (part of True Digital Group Thailand)Head of Legal at PT True Digital Indonesia (part of True Digital Group Thailand)
MTPE Project Coordinator & Editor at Digital Press Media (Books Digital Media)MTPE Project Coordinator & Editor at Digital Press Media (Books Digital Media)