Subhojit Das
Kolkata
Summary
Commercial-first Marketing leader with 18+ years of experience across FMCG, AlcoBev, and e-commerce . Proven in scaling businesses through sharp GTM and Trade marketing strategy, and impactful consumer-led activations. Strong track record in market expansion, multi-state operations, and delivering consistent growth .
Overview
19
19
years of professional experience
1
1
Certification
Work History
Senior Regional Marketing Manager
Pernod Ricard India
Vijayawada
05.2025 - Current
- Lead commercial and marketing strategy for AP TN Kerala and Pondicherry markets.
- Managed annual budget of ~ 11 crores, ensuring effective allocation of resources.
- Developed and executed comprehensive multi-state go-to-market and activation strategy aimed at increasing consumer engagement and market presence.
- Developed and executed market-specific strategies targeting diverse consumer segments.
- Lead teams and stakeholders to deliver consistent market growth
Customer Marketing Manager
Diageo India
Bhubaneswar
08.2022 - 04.2025
- Spearheaded customer-focused marketing campaigns, resulting in a 6% increase in market share year-over-year.
- Managed TTL budgets (~12 cr p.a.) to support data-driven, high-impact campaigns.
- Managed coordination of customer marketing activities, facilitating smooth execution across campaigns.
- Led consumer segmentation implementation to enhance marketing effectiveness.
Regional Expansion Manager
Udaan
Kolkata
10.2021 - 08.2022
- Implemented strategic initiatives to drive hypergrowth in FMCG and staples , within 70+ tier-II and tier-III markets across East & North-East .
- Expanded buyer base by over 50% and achieved a 2X increase in FMCG revenue within 6 months.
- Managed regional teams, revenue models, and last-mile market expansion.
- Oversaw network of 22 FCs , driving monthly business turnover of 5 crore through strategic engagement with 3,000 buyers and supervision of 5 expansion officers and 60 expansion executives .
Demand Lead
Udaan
Kolkata
12.2020 - 10.2021
- Managed ₹575cr business in Kolkata and Howrah to drive regional growth, leading a team of over 180 , including 16 direct reports .
- Implemented strategic initiatives to enhance customer loyalty and encourage repeat buying (>93%) among a base of 14,000+ active buyers .
- Coordinated cross-functional communication to enhance collaboration within operations, category credit, GTM, and TM teams.
Regional Trade Marketing Manager
Zydus Wellness Products Limited
Kolkata
11.2019 - 12.2020
- Owned East region trade marketing for brands like - Nutralite, Sugar Free, Complan, Nycil & Everyuth.
- Led Visibility programs, BTL campaigns, and channel partner engagement.
- End-to-end ownership of Regional Channel Programs.
State Customer Marketing Manager
Diageo India
Kolkata
11.2014 - 11.2019
- Managed ₹9Cr annual TTL budgets to drive consumer connect and brand visibility.
- Managed vendors to enhance trade marketing operations.
- Led new product rollouts and enhanced in-market execution standards.
Shopper Marketing Executive & Area Sales Executive
ITC Limited - Personal Care Business
Kolkata
07.2007 - 11.2014
- Led GT shopper marketing for personal care brands ; implemented national promo calendars.
- Coordinated with brand, supply chain, and field sales teams for seamless execution per finalized calendar .
- Part of the team behind successful product launches (Bingo!, Fiama, Vivel & Engage), driving regional sales growth.
- Managed inventory levels to ensure product availability and minimize stockouts .
Education
PGCBM - General Management
XLRI
Jamshedpur, JH07-2015
Bachelor of Commerce - Accounting & Finance
University of Calcutta
Kolkata, WB06-2006
Skills
- Customer marketing strategy
- GTM & Market Expansion
- Shopper Marketing & Activations
- Understanding of online retail dynamics
- Consumer Insights & Segmentation
- Experience with multi-state operations
- Data-Driven Decision Making
- Team Leadership
- Channel & Partner Management
- Resolution-orientated
Accomplishments
- In Diageo - Delivered +6% YoY market share gain, outperforming category trends through targeted customer marketing interventions
- During my last stint in Udaan - scaled FMCG business by ~70% & Buyer base by ~50%, with 93% MoM Repeat Rate
- Managed business up to ₹575Cr with 180+ team members
- Part of core team that resolved product mix challenges for a leading brand through consumer testing.
- Successfully launched market leading brands like Bingo & the whole personal care range with ITC.
Certification
- Completed Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing, from IE Business School, through Coursera (Credential ID 2EJXMLP2WNH6)
- Successfully completed the CAPTAIN Program in Diageo, certification from XLRI on Strategic Thinking, in 2023
- Completed Great Place to Work training for Amazing People Managers full certification received, achieved first rank nationally.
Languages Known
English
Hindi
Assamese
Odia
Bengali (First Language)
Timeline
Senior Regional Marketing Manager
Pernod Ricard India
05.2025 - Current
Customer Marketing Manager
Diageo India
08.2022 - 04.2025
Regional Expansion Manager
Udaan
10.2021 - 08.2022
Demand Lead
Udaan
12.2020 - 10.2021
Regional Trade Marketing Manager
Zydus Wellness Products Limited
11.2019 - 12.2020
State Customer Marketing Manager
Diageo India
11.2014 - 11.2019
Shopper Marketing Executive & Area Sales Executive
ITC Limited - Personal Care Business
07.2007 - 11.2014
PGCBM - General Management
XLRI
Bachelor of Commerce - Accounting & Finance
University of Calcutta