Hi, I’m
Subhramanyu Mishra
Bangalore
Summary
I am a seasoned Digital Marketing Manager with over 22 years of dynamic experience driving impactful strategies across various digital realms. My expertise spans Digital Marketing, Digital Analytics, Social Media Analytics, SEO/SEM, PPC, Email Marketing, and Campaign Management. With a keen eye for optimization, I leverage cuttingedge tools like RTCDP, AJO, CJA, Targe, Optimizely to refine campaigns, enhance user experiences, and maximize ROI. My passion lies in crafting data-driven narratives that not only engage audiences but also propel brands toward sustained growth in an ever-evolving digital landscape.
Overview
22
years of professional experience
11
Certification
Work History
Genpact
Assistant Vice President
05.2019 - Current
Job overview
- Act as a Digital Marketing & Analytics Subject Matter Expert at Genpact, utilizing Optimizely and other tools to support the delivery and practice team.
- Provide end-to-end solutions for all digital engagements, employing Optimizely to optimize campaigns and enhance customer adoption.
- Identify opportunities within ongoing projects to generate additional business and improve customer adoption, leveraging Optimizely's capabilities.
- Manage stakeholders effectively to ensure alignment and satisfaction throughout the project lifecycle.
- Lead and manage teams both offshore and onshore, fostering collaboration and driving successful project outcomes through data-driven optimization strategies, including those facilitated by Optimizely.
- Team management both offshore & onshore
Adobe Systems Pvt. Ltd.
Sr. Technical Consultant
02.2017 - 04.2019
Job overview
- At Adobe. I handle adobe analytics implementation on website & mobile apps for clients mostly from Pharma, Airline, Retail, Finance, Travel/Tourism, Finance, Telecom, Technology verticals.
- Provide end-to-end support during the implementation road-map.
- Identify opportunities to improve customer adoption.
- Stake-holder management.
- Has been awarded with the prestigious Innovation Ideator award.
Concentrix
Project Manager Digital Analytics
03.2014 - 06.2015
Job overview
- At Concentrix. I managed Social Media Analytics, Social Media Monitoring, Recommendations for Social Media Brand positioning, Web Analytics, Usability Study, Key Call Driver Analysis, Social Lead Generation, Project Management.
- Lead the digital team to successfully delivered projects of ~500K+ USD.
Avankia. LLCBangalore
Manager Digital Marketing
03.2013 - 10.2013
Job overview
- At Avankia LLC. I was responsible for managing Digital Marketing Campaigns, Social Media Campaigns, Social Media Monitoring, Recommendations for SEO, SEM and Social Prospective to drive more traffic, Generate Leads & increase conversion, and creating brand awareness for all of the below mentioned Products and services.
- Worked on deals over $1.5 million.
SAP India Pvt. LtdBangalore
Manager Digital Marketing & Social Media APAC
08.2009 - 02.2013
Job overview
- At SAP India, my responsibilities were Managing Digital Marketing Campaigns, Social Media Campaigns, Social Media Monitoring, Recommendations for SEO, SEM and Social Prospective to drive more traffic and business, working with the Third Party Agencies who are running additional Paid media and other digital marketing activities for us, Timely monitoring and tracking of progress, communicating with different Stake-holders, Partners and Agencies to understand the exact digital marketing, SEO and Social Media requirement and plan activities based on those for individual region.
IDCBangalore
Manager Web Development APAC
10.2007 - 07.2009
Job overview
- At IDC I was responsible for Managing Web projects, Online Marketing, SEO, SEM, PPC, Web Analytics, Campaigns, Email Campaigns, Promotions, Paid Traffic Management, Web Project Management, Project Planning and Implementation, SDLC, Team Management, Website Maintenance, which includes, SEO (Both On Page and Off Page Search Engine Optimization), SEM, Online Marketing, Web Analytics, PPC, Keyword Analysis, Competitor Analysis, Geo Targeting, Competitive Analysis, Website Management, Campaign Management, Running Promotions, Email Marketing, Banners, local Listing, Classifieds, Google Base, Advertising, Keyword ranking, Lead Generation, Traffic Management, Link Building, Directory, Search engine, Article, Press Release, SMO, Social Book marking, Classifieds, Blogs, RSS Feeds, Forums, Discussion Boards, One-way Link Building, Reciprocal Link Building, conducting email campaigns, conducting online research etc.
- I was chosen by IDC's Top Management for the prestigious best Employee in APAC award for the year 2011.
LogixBangalore
SEO/SEM Specialist
03.2006 - 09.2007
Job overview
- My job responsibility at Logix Micro Systems Pvt. Ltd/Izmocars included overall management of Automotive Dealership Websites of USA, Who were subscribed for the Digital Marketing Product named as 'Rain Maker' which was a package of digital marketing services exclusively prepared for the automotive industry and auto dealership websites.
A2ZeServicesBangalore
Project Manager
11.2004 - 03.2006
Job overview
- Job responsibility included overall management of the web-based projects; managing a team of web designers, web developers, SEO/SEM experts, web analysts. The day-to-day activities included assigning the work to the whole team, SEO strategy building, Online Marketing, Client interaction, conducting Email marketing campaigns, and timely reporting, Project Management, web/application development, On Page and Off Page Search Engine Optimization, Link development, content writing, Blog/Forum posting, Directory submission, Training employees regarding the updates of Search Engine algorithms etc.
Auro InfotechBhubaneswar
Team Leader SEO/SEM
10.2003 - 10.2004
Job overview
- The responsibilities were: On Page and Off Page Search Engine Optimization, Link development, content writing, Blog/Forum posting, Providing live support to the overseas Customer, Directory submission, Mind manager Map creation, Website Mining, Content writing, Reporting, providing training to employees regarding the updates of Search Engine algorithms etc.
Competent SoftwaresNew Delhi
Senior Analyst
10.2003 - 10.2004
Job overview
- The responsibilities included the analysis of raw property legal of customers from different counties of USA. Like CALIFORNIA (Kings, Fresno, Tulare, Madera), FLORIDA (Indian River), ALLEN, and NEW JERSEY, posting of the property in FoxPro and AutoCAD, Conducting SEO/SEM researches, Online marketing activities, running Email campaigns, conducting customized campaigns and to manage the overall subordinate staffs of the Map Research Unit.
Education
Utkal University
09.2025
Skills
- Adobe Experience Platform - AEP
- Adobe Journey Optimizer - AJO
- Digital Marketing (SEO/SEM, Programmatic, ABM)
- Digital Analytics (Web, Mobile, Social Media)
- Web Designing
- Web Development
- Web Analytics (Adobe Analytics, Google Analytics - GA/4, Customer Journey Analytics - CJA, Web Trend, Click Track, CrazyEgg, SimilarWeb)
- Tag Manager (GTM, Launch, Tealium)
- Social Media Analytics (Netbase, Radian6, , Brandwatch, Sprinklr, Hootsuite)
Certification
- Bing Ads Accredited Professional
- Technical SEO Certification SEMRush
- Inbound Marketing Certification Hubspot
- Social Media Certification HubSpot
- Cambridge Certified Internet Associate
- Google Analytics Power User Certification
- Google Analytics Beginner Certification
- Advanced Google Analytics Certification
- Google Analytics 360 Certification
- Google Digital Garage Certification
- Adobe Qualified Adobe Experience Platform
Languages
English
Hindi
Oriya
Personal Information
- Title: Assistant Vice President (Digital Analytics & Digital Marketing)
- Date of Birth: 07-07-1982
- Gender: male
- Nationality: Indian
- Marital Status: Married
Awards
- Best Employee of the Year, 2011, IDC
- Best performance award, 2016, Concentrix
- Innovation Ideator Award, 2017, Adobe
- EMEA Energy Award, 2018, Adobe
- Delight Driven Award, 2018, Adobe
- Second Award IDEA DAY, 2018, Adobe
- Diamond Award Winner, 2024, Genpact
- Summit Award Winner, 2025, Genpact
Disclaimer
I hereby declare that all the statements made herein are true to the best of my knowledge and belief.
Timeline
Assistant Vice President
Genpact
05.2019 - Current
Sr. Technical Consultant
Adobe Systems Pvt. Ltd.
02.2017 - 04.2019
Project Manager Digital Analytics
Concentrix
03.2014 - 06.2015
Manager Digital Marketing
Avankia. LLC
03.2013 - 10.2013
Manager Digital Marketing & Social Media APAC
SAP India Pvt. Ltd
08.2009 - 02.2013
Manager Web Development APAC
IDC
10.2007 - 07.2009
SEO/SEM Specialist
Logix
03.2006 - 09.2007
Project Manager
A2ZeServices
11.2004 - 03.2006
Team Leader SEO/SEM
Auro Infotech
10.2003 - 10.2004
Senior Analyst
Competent Softwares
10.2003 - 10.2004
Utkal University
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