Hi, I’m
Subhramanyu Mishra
Assistant Vice President
Bangalore,KA
Summary
I am a seasoned Digital Marketing Manager with over 22 years of dynamic experience driving impactful strategies across various digital realms. My expertise spans Digital Marketing, Digital Analytics, Social Media Analytics, SEO/SEM, PPC, Email Marketing, and Campaign Management. With a keen eye for optimization, I leverage cuttingedge tools like RTCDP, AJO, CJA, Targe, Optimizely to refine campaigns, enhance user experiences, and maximize ROI. My passion lies in crafting data-driven narratives that not only engage audiences but also propel brands toward sustained growth in an ever-evolving digital landscape.
Overview
22
years of professional experience
11
Certification
Work History
Genpact
Assistant Vice President
05.2019 - Current
Job overview
- Serve as the enterprise Digital Marketing & Analytics SME, leading strategy, architecture, and delivery across AEP, RTCDP, AJO, CJA, Adobe Analytics, GA4, SFMC, and Optimizely for global clients in banking, retail, technology, and services.
- Act as the AEP Enterprise Architect, defining data models, identity strategies, ingestion frameworks, activation design, governance processes, and cross-channel orchestration patterns that support scalable and future-ready customer experience programs.
- Architect and implement Real-Time CDP use cases including real-time triggers, event-based journeys, audience activation, and enterprise segmentation models, ensuring durable identity resolution and governed data activation.
- Lead Adobe Journey Optimizer strategy and build, including real-time decisioning, lifecycle journeys, personalization logic, testing frameworks, and cross-channel orchestration across email, mobile, web, and paid media.
- Drive Customer Journey Analytics implementations that unify multi-platform behavioral, transactional, and experience data to enable advanced insight generation, attribution, funnel analytics, and executive reporting.
- Oversee digital analytics modernization, including Adobe Analytics workspace design, GA4 tagging and event frameworks, attribution models, KPI design, and performance measurement governance.
- Provide end-to-end digital experience solutions, leveraging Optimizely and Adobe platforms for experimentation, personalization, customer adoption, and continuous optimization across web and mobile experiences.
- Identify growth opportunities within engagements, enhancing Martech maturity, expanding platform utilization, and driving cross-functional alignment across marketing, product, analytics, and technology teams.
- Manage senior stakeholders across business, marketing, data, CX, technology, and compliance to ensure alignment, adoption, and smooth delivery throughout the project lifecycle.
- Lead and mentor large onshore and offshore delivery teams, establishing best practices across AEP architecture, journey orchestration, CDP governance, analytics implementation, tagging, and experimentation programs.
Adobe Systems Pvt. Ltd.
Sr. Technical Consultant
02.2017 - 04.2019
Job overview
- Led Adobe Analytics implementations across large-scale websites and mobile applications for clients spanning Pharma, Airlines, Retail, Finance, Travel & Tourism, Telecom, and Technology verticals, ensuring accurate, scalable, and business-aligned measurement frameworks.
- Delivered end-to-end implementation support, including requirement discovery, solution design, SDR creation, tagging strategy, implementation oversight, QA, validation, dashboarding, and post-deployment optimization.
- Designed and implemented enterprise data layer architectures, ensuring consistent taxonomy, governance, and measurement standards across complex digital ecosystems.
- Provided strategic guidance to improve platform adoption, data accuracy, reporting maturity, and cross-team enablement, helping clients fully leverage Adobe Analytics and related Adobe Experience Cloud capabilities.
- Operated as a trusted advisor to senior stakeholders, managing expectations, facilitating workshops, aligning cross-functional teams, and ensuring successful delivery across business, marketing, analytics, and engineering groups.
- Recognized with the Innovation Ideator Award for delivering impactful, innovative analytics solutions and driving measurable improvements in digital experience measurement and operational efficiency.
Concentrix
Project Manager Digital Analytics
03.2014 - 06.2015
Job overview
- Established the Digital Marketing and Digital Analytics practice from the ground up at Concentrix, building foundational capabilities across Web Analytics, Social Media Analytics, Social Listening, SEO, SEM, Adobe Analytics, and GA4.
- Designed the complete operating model, service offerings, delivery processes, reporting frameworks, and governance for digital marketing, analytics, and social intelligence functions.
- Built and scaled a high-performing digital team from scratch, hiring, training, and mentoring specialists across analytics, social media intelligence, paid media, and digital strategy.
- Led end-to-end delivery across multiple enterprise clients, covering social media monitoring, insights generation, brand positioning recommendations, digital journey analysis, content performance, and multi-channel campaign optimization.
- Managed comprehensive Web Analytics programs, delivering actionable insights across customer behavior, conversion paths, usability improvements, and experience optimization across web and mobile platforms.
- Oversaw SEO & SEM initiatives, establishing best practices for keyword strategy, content optimization, technical audits, paid search analysis, and performance tracking to improve discoverability and ROI.
- Implemented structured social media listening and monitoring frameworks, enabling real-time sentiment analysis, issue detection, reputation management, competitor tracking, and campaign intelligence.
- Delivered large-scale digital programs, ensuring high-quality output, stakeholder alignment, and consistent business value.
- Served as the primary digital strategy and analytics consultant, collaborating closely with client leadership teams to drive digital transformation, insights adoption, and data-led decision-making.
Avankia. LLCBangalore
Manager Digital Marketing
03.2013 - 10.2013
Job overview
- At Avankia LLC. I was responsible for managing Digital Marketing Campaigns, Social Media Campaigns, Social Media Monitoring, Recommendations for SEO, SEM and Social Prospective to drive more traffic, Generate Leads & increase conversion, and creating brand awareness for all of the below mentioned Products and services.
- Worked on deals over $1.5 million.
SAP India Pvt. LtdBangalore
Manager Digital Marketing & Social Media APAC
08.2009 - 02.2013
Job overview
- At SAP India, my responsibilities were Managing Digital Marketing Campaigns, Social Media Campaigns, Social Media Monitoring, Recommendations for SEO, SEM and Social Prospective to drive more traffic and business, working with the Third Party Agencies who are running additional Paid media and other digital marketing activities for us, Timely monitoring and tracking of progress, communicating with different Stake-holders, Partners and Agencies to understand the exact digital marketing, SEO and Social Media requirement and plan activities based on those for individual region.
IDCBangalore
Manager Web Development APAC
10.2007 - 07.2009
Job overview
- At IDC I was responsible for Managing Web projects, Online Marketing, SEO, SEM, PPC, Web Analytics, Campaigns, Email Campaigns, Promotions, Paid Traffic Management, Web Project Management, Project Planning and Implementation, SDLC, Team Management, Website Maintenance, which includes, SEO (Both On Page and Off Page Search Engine Optimization), SEM, Online Marketing, Web Analytics, PPC, Keyword Analysis, Competitor Analysis, Geo Targeting, Competitive Analysis, Website Management, Campaign Management, Running Promotions, Email Marketing, Banners, local Listing, Classifieds, Google Base, Advertising, Keyword ranking, Lead Generation, Traffic Management, Link Building, Directory, Search engine, Article, Press Release, SMO, Social Book marking, Classifieds, Blogs, RSS Feeds, Forums, Discussion Boards, One-way Link Building, Reciprocal Link Building, conducting email campaigns, conducting online research etc.
- I was chosen by IDC's Top Management for the prestigious best Employee in APAC award for the year 2011.
LogixBangalore
SEO/SEM Specialist
03.2006 - 09.2007
Job overview
- My job responsibility at Logix Micro Systems Pvt. Ltd/Izmocars included overall management of Automotive Dealership Websites of USA, Who were subscribed for the Digital Marketing Product named as 'Rain Maker' which was a package of digital marketing services exclusively prepared for the automotive industry and auto dealership websites.
A2ZeServicesBangalore
Project Manager
11.2004 - 03.2006
Job overview
- Job responsibility included overall management of the web-based projects; managing a team of web designers, web developers, SEO/SEM experts, web analysts. The day-to-day activities included assigning the work to the whole team, SEO strategy building, Online Marketing, Client interaction, conducting Email marketing campaigns, and timely reporting, Project Management, web/application development, On Page and Off Page Search Engine Optimization, Link development, content writing, Blog/Forum posting, Directory submission, Training employees regarding the updates of Search Engine algorithms etc.
Competent SoftwaresNew Delhi
Senior Analyst
10.2003 - 10.2004
Job overview
- The responsibilities included the analysis of raw property legal of customers from different counties of USA. Like CALIFORNIA (Kings, Fresno, Tulare, Madera), FLORIDA (Indian River), ALLEN, and NEW JERSEY, posting of the property in FoxPro and AutoCAD, Conducting SEO/SEM researches, Online marketing activities, running Email campaigns, conducting customized campaigns and to manage the overall subordinate staffs of the Map Research Unit.
Education
Utkal University
09.2025
Skills
- Adobe Experience Platform - AEP
- Adobe Journey Optimizer - AJO
- Digital Marketing (SEO/SEM, Programmatic, ABM)
- Digital Analytics (Web, Mobile, Social Media)
- Web Analytics (Adobe Analytics, Google Analytics - GA/4, Customer Journey Analytics - CJA, Web Trend, Click Track, CrazyEgg, SimilarWeb)
- Tag Manager (GTM, Launch, Tealium)
- Social Media Analytics (Netbase, Radian6, , Brandwatch, Sprinklr, Hootsuite)
- Practice creation & scaling
- GTM strategy, offerings, accelerators
- Presales, solutioning, RFP ownership
- Capability building & certification programs
- Executive stakeholder management
- Identity & segmentation strategy
- Real-time activation & decisioning
- Solution governance & best practices
- Client advisory & transformation programs
Certification
- Bing Ads Accredited Professional
- Technical SEO Certification SEMRush
- Inbound Marketing Certification Hubspot
- Social Media Certification HubSpot
- Cambridge Certified Internet Associate
- Google Analytics Power User Certification
- Google Analytics Beginner Certification
- Advanced Google Analytics Certification
- Google Analytics 360 Certification
- Google Digital Garage Certification
- Adobe Qualified Adobe Experience Platform
Languages
English
Hindi
Oriya
Personal Information
- Title: Assistant Vice President (Digital Analytics & Digital Marketing)
- Date of Birth: 07-07-1982
- Gender: male
- Nationality: Indian
- Marital Status: Married
Awards
- Best Employee of the Year, 2011, IDC
- Best performance award, 2016, Concentrix
- Innovation Ideator Award, 2017, Adobe
- EMEA Energy Award, 2018, Adobe
- Delight Driven Award, 2018, Adobe
- Second Award IDEA DAY, 2018, Adobe
- Diamond Award Winner, 2024, Genpact
- Summit Award Winner, 2025, Genpact
Disclaimer
I hereby declare that all the statements made herein are true to the best of my knowledge and belief.