Subhranil Dutta
Kolkata
Summary
Creative Sales and Marketing Professional with 23 years + of experience in Planning, Strategizing & Implementing end to end business activities in SALES Network & DISTRIBUTION, P&L, People management, Customer Relationship management. Currently Working with Dalmia Cement Bharat Ltd. Worked with leading brands like Home Credit India Ltd, Hindustan Lever, Hutch, Reliance, Future Group (Big Bazaar), Uninor, and Vodafone Idea across regions in FMCG, retail, and mobile industries. Credited for establishing large volume, high profit accounts with excellent levels of retention and loyalty; nurtured and deepened relations with key corporate decision makers at the CXO level. Partnered with Multiple Disciplines (including corporate marketing, product/solution marketing, partner marketing and field/regional marketing) to drive visibility, engagement and demand in target accounts. Improved Product Profitability through channel & market mix and Unit/ Branch Profitability through effective P&L management with expertise in managing multiple stakeholders like Accounts, Supply, Logistics, Admin & Regional HR, Promoter Management & Shopper/ Trade Marketing & Key Account Management. Strong People Management Skills with expertise in talent acquisitions, recruitment & training resources along with mapping and developing employee competencies. Devising & implementing pre & post marketing activities for successful launching of new products in the Store. Conceptualizing and implementing sales promotional and brand promotion activities for brand building & market development. Ensure maximum brand visibility and capture optimum market share. Manage retail communication, brand image building and product awareness.
Overview
24
24
years of professional experience
Work History
Unit Head
Dalmia Cement Bharat Ltd
11.2021 - Current
- Establishing & managing an Annual Business Volume of 1.5 lakh MT
- Increased Annual Business Volumes from 0.9 lakh MT to 1.5 lakh MT in 3 years.
- Identifying valuable emerging markets; Expansion of Company Footprint / Dealer Network. Increased Numeric Reach to 75% from 41% & Volumetric Reach to 90% from 58% in first 2 Years.
- Planning & Addition of 4 Local Depots / Warehouse & Route Alignment for Improvement in Supply Chain linked to Sales Volume Growth & also Profitability.
- Leading and managing a team size of 6 Sales Managers, 6 Technical Managers, 1 Marketing Executive, 1 Logistic Manager and 500 + Dealers / Sub Dealers across the Unit
- Coordinates development of Sales objectives, Strategies, Marketing Activities, Customer Relationship Management, Planning & Execution of Promotional programs & Loyalty Schemes.
Assistant Vice President
Home Credit India Finance Ltd
Kolkata
01.2019 - 07.2020
- Establishment of ABP of 300 CR in coordination with the Company's Business plan.
- Identifying & Expansion of Company Footprint in Bengal, Bihar, Jharkhand & Odisha by adding over 1000 Retail Counters in a Year
- Leading and managing a team size of 300 involving Area Sales Managers, District sales managers and Sales Associates across the zone.
- Coordinates development of Sales objectives, Strategies, Marketing Activities, Customer Relationship Management, Planning & Execution of Promotional programs & Loyalty Schemes.
- Increased market share from 15% to 23% in first 6 months by improving reach through Focus market approach, Channel market mix, Product mix, Strategic Alignment with Mobile & Home Appliance Partners.
- Controlled & Reduced Delinquency > 1% of Total Business Volume.
- Setting up Business Processes for transparent coordination Between Sales team & Backoffice operations.
Area Sales Manager (Senior Manager)
Vodafone Idea Ltd
03.2013 - 03.2019
- Handled a Annual Business Plan of 150 Cr
- Handling Sales, Operations and marketing team of 14 people, including customer support associates, team leaders, executives, sr. Executives, deputy managers and assistant managers.
- Planning & delivering distribution depth, coverage & sales.
- Developing and appointing new business partners to expand product reach in the market and working in close interaction with the dealers and distributors to assist them in promoting the product and monitoring the performance of dealers & distributors regarding sales and collections periodically.
- Planning & Achieving Revenue Growth.
- Undertaking efforts in appointing & maintaining IDEA POINT stores for achieving effective Customer service & visual display.
- Strategizing business directions ensuring profitability in line with organizational objectives.
- Formulating business plans for overall development & accomplishment of Annual budgeted plan.
- Handling overall business operations (sales & business development) for conceptualizing & implementing sound business strategies for accomplishment of sales targets.
Area Sales Manager
Unitech Wireless East Ltd
Greater Kolkata
10.2007 - 05.2010
- Handled an Annual Business Value of 100 Cr.
- Handling Sales, Operations and marketing team of 16 people including customer support associates, team leaders, executives, sr. executives, deputy managers and assistant managers.
- Planning & delivering distribution depth, coverage & sales.
- Developing and appointing new business partners to expand product reach in the market and working in close interaction with the dealers and distributors to assist them to promote the product.
- Monitoring the performance of dealers & distributors regarding sales and collections periodically.
- Monitoring, recruiting, training & motivating the manpower & ensuring quality deliverables in the market.
- Providing direction and training to the sales team for ensuring optimum performance and enhancing their professional and soft skills.
- Overseeing and analyzing the performance of team members and assigning them targets on regular basis.
- Develop marketing strategies to build customer preference and drive volumes.
- Key Account Management.
- Conduct competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.
- Product Launches & Trade Marketing Activities.
- Effective Channel Communication & Excellence in Brand Visibility.
- Team Management & Development.
Store Manager (Profit Centre Head)
Future Value Retail Pvt Ltd
Ranchi
01.2007 - 05.2010
- Successfully Managed Business Volume of 75 Crores of Annual Revenue
- Achieved Growth in Annual Business Topline by 50% in 3 years from 50 CR to 100 CR
- Converted a Loss Making Unit to a Profitable one with Bottomline Revenue of 13 % EBIDTA.
- Successfully Managed Manpower of 350 Team Members with 99% Retention.
- Co Ordination & Liasoning with Local Govt Authorities for Smooth Operations
- Marketing & Trade Marketing activities for Generation in Increment of Customer Footfall
- Designed & also Implemented Processes & Checks to control Pilferage / Damage / Theft.
- Administration of the Unit & also Ensuring Cost Management for Profitable operations.
- Warehouse Management & Inventory Planning
- Introduced multiple new Product range connecting with Local Consumer Preferences for business growth.
Area Sales Manager
Reliance Communications
Kolkata
01.2006 - 10.2007
- Prioritized and organized tasks to efficiently accomplish service goals.
- Worked with cross-functional teams to achieve goals.
- Managed distribution networks to optimize product delivery efficiency.
- Analyzed market trends to identify new sales opportunities and strategies.
- Monitored competitor activities in order to stay ahead of the competition.
- Collaborated with marketing teams to develop promotional campaigns that increased product awareness among potential customers.
- Managed inventory levels across multiple distribution centers to ensure timely delivery of goods to customers.
- Identified opportunities for process improvement within the organization's distribution network.
- Conducted regular meetings with sales staff to review performance metrics, discuss new products and services, and ensure customer satisfaction goals were met.
- Achieved sales and margin targets consistently by effectively managing personal and group objectives.
- Helped develop strategies and implement pricing policies based on market feedback and current capacities.
- Hired and trained new distributors on sales strategies to optimize profit opportunities.
- Coached, developed and motivated team to achieve revenue goals.
- Gained market share in new sales performance through aggressive team training.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
Channel Sales Manager
Hutchinson Telecom East Limited
01.2004 - 01.2006
- Managed district sales teams to drive revenue growth and improve market presence.
- Developed strategic sales plans aligned with company objectives and local market trends.
- Trained and mentored sales representatives on product knowledge and customer engagement.
- Analyzed sales data to identify opportunities for process improvements and efficiency gains.
- Established strong relationships with key clients to foster loyalty and business continuity.
- Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations.
- Hired and motivated high-performing sales team.
- Analyzed sales data and identified trends in order to develop targeted sales plans for assigned territory.
- Identified potential new markets and customers that could be tapped into for increased revenue growth.
Territory Sales In Charge
Hindustan Lever Ltd.
Kolkata
12.2001 - 01.2004
- Managed district sales teams to drive revenue growth and improve market presence.
- Developed strategic sales plans aligned with company objectives and local market trends.
- Trained and mentored sales representatives on product knowledge and customer engagement.
- Analyzed sales data to identify opportunities for process improvements and efficiency gains.
- Established strong relationships with key clients to foster loyalty and business continuity.
- Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations.
- Hired and motivated high-performing sales team.
- Analyzed sales data and identified trends in order to develop targeted sales plans for assigned territory.
- Identified potential new markets and customers that could be tapped into for increased revenue growth.
- Organized events such as trade shows and conferences to promote newly released products.
- Supported efforts to develop and launch new product offerings and enhancements for existing products.
Education
B.Com - Accountancy
Behala College of Commerce
Kolkata01.2001
Post Graduate Diploma - Communication & Marketing
NIS
Kolkata07-2000
Higher Secondary -
New Alipore College
Kolkata01.1998
ICSE -
St Helen School
Kolkata01.1994
Skills
- Business strategy and budgeting
- Market entry strategist
- Operational excellence
- Distribution channel management
- Profit and loss management
- Sales team leadership
- Retail management
- Trade marketing strategies
- Partner management
- Internal audits
- Training and development programs
- Inventory oversight
Languages
- English
- Hindi
- Bengali
Personal Information
Date of Birth: 03/31/77
Accomplishments
- Was Awarded for Best New Product Launch for Ayush products in HLL
- Best Store Manager award in Big Bazaar & then Promoted to Unit Head
- Received Best Zonal Manager Award Thrice in a Calendar Year in Home Credit
Timeline
Unit Head
Dalmia Cement Bharat Ltd
11.2021 - Current
Assistant Vice President
Home Credit India Finance Ltd
01.2019 - 07.2020
Area Sales Manager (Senior Manager)
Vodafone Idea Ltd
03.2013 - 03.2019
Area Sales Manager
Unitech Wireless East Ltd
10.2007 - 05.2010
Store Manager (Profit Centre Head)
Future Value Retail Pvt Ltd
01.2007 - 05.2010
Area Sales Manager
Reliance Communications
01.2006 - 10.2007
Channel Sales Manager
Hutchinson Telecom East Limited
01.2004 - 01.2006
Territory Sales In Charge
Hindustan Lever Ltd.
12.2001 - 01.2004
B.Com - Accountancy
Behala College of Commerce
Post Graduate Diploma - Communication & Marketing
NIS
Higher Secondary -
New Alipore College
ICSE -
St Helen School