Subhranil Dutta
Business Operations & Sales Professional
Kolkata
Summary
Over 23 years of accelerated general management experience in FMCG, TELECOM, RETAIL, FINANCE & Construction industries having directly led a team of over 700 Team Members & business budgets in excess of INR 12K million. Responsibilities include key business functions at a Senior level sales & marketing, vendor relations, P&L, strategic planning and business process design, Core strengths are people development, relationship and change management while driving business strategy towards set targets. A focused problem-solver who takes initiative to create best in class practices, successfully completing all responsibilities. A highly energetic, detail-oriented executive with strong follow up skills and a sense of positive urgency.
Overview
24
24
years of professional experience
3
3
Languages
Work History
Unit Head
Dalmia Cement (Bharat) Ltd
11.2021 - Current
- Planning of both Annual and Monthly Sales Volumes Unit wise in coordination with the Company's Business plan.
- Ensuring Business Process as per Company Standards & also Value Addition in Process Improvement.
- Identifying valuable emerging markets; Expansion of Company Footprint / Dealer Network.
- Planning & Execution of Local Depots / Warehouse & Route Alignment for Improvement in Supply Chain linked to Profitability.
- Leading and managing a team size of 6 Sales Managers, 6 Technical Managers, 1 Marketing Executive, 1 Logistic Manager and 350+ Dealers across the Unit.
- Promote the company's product line and sales programs.
- Coordinates development of Sales objectives, Strategies, Marketing Activities, Customer Relationship Management, Planning & Execution of Promotional programs & Loyalty Schemes.
Assistant Vice President – CD Business
Home Credit India Finance Ltd
08.2019 - 09.2020
- Establishment of both annual and monthly sales objectives in coordination with the Company's Business plan.
- Sales planning / execution & development of Processes.
- Identifying valuable emerging markets; Expansion of Company Footprint across the zone.
- Leading and managing a team size of 300 involving Area Sales Managers, District sales managers and Sales Associates across the zone.
- Manage Relationship with the Large Retail Chains of Eastern India & Drive Business Volumes.
- Promote the company's product line and sales programs in the zone.
- Coordinates development of Sales objectives, Strategies, Marketing Activities, Customer Relationship Management, Planning & Execution of Promotional programs & Loyalty Schemes.
- Managing the business volume of 25 Crores a month. Increased market share from 18% to 22% in first 8 months by improving reach through Focus market approach, Channel market mix, Product mix, Strategic Alignment with Mobile & Home Appliance Partners.
- Key Account Management of both Large Electronics & Mobile Formats across East India.
- Co ordination with OEM,s of Both Mobile & CD Manufacturers for improving Business Volumes , Schemes & Incentives Planning, Process Improvement.
Area Sales Manager (Senior Manager)
Vodafone Idea Ltd
03.2013 - 02.2019
- Handling Sales, Operations and marketing team of 12 people, including customer support associates, team leaders, executives, sr. Executives, deputy managers and assistant managers.
- Planning & delivering distribution depth, coverage & sales. Developing and appointing new business partners to expand product reach in the market and working in close interaction with the dealers and distributors to assist them in promoting the product and monitoring the performance of dealers & distributors regarding sales and collections periodically.
- Planning & Achieving Revenue Growth.
- Undertaking efforts in appointing & maintaining IDEA POINT stores for achieving effective Customer service & visual display.
- Strategizing business directions ensuring profitability in line with organizational objectives. Formulating business plans for overall development & accomplishment of Annual budgeted plan. Handling overall business operations (sales & business development) for conceptualizing & implementing sound business strategies for accomplishment of sales targets.
- Monitoring, recruiting, training & motivating the manpower & ensuring quality deliverables in the market.
- Providing direction and training to the sales team for ensuring optimum performance and enhancing their professional and soft skills. Overseeing and analyzing the performance of team members and assigning them targets on a regular basis.
- Product Launches & Trade Marketing Activities.
- Effective Channel Communication & Excellence in Brand Visibility.
- Team Management & Development.
- Conduct competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.
Area Sales Manager
Unitech Wireless East Ltd
05.2010 - 01.2013
- Handling Sales, Operations and marketing team of 16 people including customer support associates, team leaders, executives, sr. executives, deputy managers and assistant managers.
- Planning & delivering distribution depth, coverage & sales. Developing and appointing new business partners to expand product reach in the market and working in close interaction with the dealers and distributors to assist them to promote the product. Monitoring the performance of dealers & distributors regarding sales and collections periodically.
- Planning & Achieving Revenue Growth.
- Monitoring, recruiting, training & motivating the manpower & ensuring quality deliverables in the market.
- Providing direction and training to the sales team for ensuring optimum performance and enhancing their professional and soft skills. Overseeing and analyzing the performance of team members and assigning them targets on regular basis.
- Develop marketing strategies to build customer preference and drive volumes.
- Key Account Management.
- Conduct competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.
- Product Launches & Trade Marketing Activities.
- Effective Channel Communication & Excellence in Brand Visibility.
- Team Management & Development.
Store Manager (Profit Centre Head)
Future Value Retail Pvt Ltd (BIG BAZAAR)
10.2007 - 05.2010
- Planning, analysis & implementation of solutions in support of business objectives & Responsibility of P&L Management.
- Driving & Achieving TOPLINE Sales Targets as per the Annual Business Plan.
- Check & Control on the Cost to ensure BOTTOMLINE targets to be met as per the ABP.
- Identify and Introducing NEW PRODUCT RANGE in the Store for long term revenue growth and maintain relationship with customers to achieve repeat/referral business.
- Monitor effective merchandising at the outlet for product promotion activities.
- Interact with clients and assists them for enhancing brand loyalty and customers retention.
- Managing customer centric operations and ensuring customer satisfaction by achieving delivery and service quality norms. Interacting with customers for effective resolution of customer grievances and obtain feedback to work out a strategy to improve conversion ratio. Identifying improvement areas & implementing measures to maximize customer satisfaction levels.
- Monitoring & Maintenance of stock of material without any variance by conducting stock verification and documentation.
- Vendor management.
- Stock Control Management.
- Warehousing Operations & Inventory Planning.
- Ensuring Proper Merchandising & Visual Display.
- Managing, Training & Development of Team.
Area Sales Manager
Reliance Communications
01.2006 - 10.2007
Channel Sales Manager
Hutchinson Telecom East Limited
01.2004 - 01.2006
Territory Sales In Charge
Hindustan Lever Ltd.
12.2001 - 01.2004
Education
Post Graduate Diploma - Communication & Marketing
NIS
01.2001
B.Com - Accountancy
Behala College of Commerce
01.2001
Higher Secondary - undefined
New Alipore College
01.1998
ICSE - undefined
St Helen School
01.1994
Skills
Sales Budgeting & Business Strategy
Go-to-market Strategist
Execution Excellence
Channel Sales / Distribution Management
P&L Management
Team & Sales Management
Retail Operations
Brand Promotion & Trade Marketing
Partner / Vendor Management
Internal Review
Team Training and Development
Inventory Management
Conversant to Internet and Software Applications
Adept in Excel, PowerPoint Presentations
Training
- Selling Skill Program
- Time Management & Conflict Management
- Channel & Distribution Management
- Innovation & Problem Solving
- Team Building
- Effective Communication
- Influencing
Key Strengths
Adaptability, Optimistic, Confident, Interpersonal Skills
Timeline
Unit Head
Dalmia Cement (Bharat) Ltd
11.2021 - Current
Assistant Vice President – CD Business
Home Credit India Finance Ltd
08.2019 - 09.2020
Area Sales Manager (Senior Manager)
Vodafone Idea Ltd
03.2013 - 02.2019
Area Sales Manager
Unitech Wireless East Ltd
05.2010 - 01.2013
Store Manager (Profit Centre Head)
Future Value Retail Pvt Ltd (BIG BAZAAR)
10.2007 - 05.2010
Area Sales Manager
Reliance Communications
01.2006 - 10.2007
Channel Sales Manager
Hutchinson Telecom East Limited
01.2004 - 01.2006
Territory Sales In Charge
Hindustan Lever Ltd.
12.2001 - 01.2004
B.Com - Accountancy
Behala College of Commerce
Higher Secondary - undefined
New Alipore College
ICSE - undefined
St Helen School
Post Graduate Diploma - Communication & Marketing
NIS