Subir Sarkar

• Portfolio

- Managed 105 stores with 225 Cr Turnover with team size 400+

• Finance

- Improved EBIDTA by controllable metrics Margin/ REM/ DSE

• Merchandising

- Rangewidth analysis to boost category contribution in store - upgrade/

removal

- Reducing tail articles and improving availability

- Strengthened merchandising/ Visual merchandising and promotional

strategies to drive customer engagement

• Team management

- Implemented Staff performance monitoring tool to track store performance. -

- Launched performance leaderboard to recognize high performers

Display capacity

- Oversaw store performance, identified improvement areas and implemented action plan to increase efficiencies

Festival/ Seasonal business

- Managed season/ festival sales planning - Stock/ Manpower/ Offer/

Performance tracking

• Key achievements

- AAA contest 1st Rank (Category contest)

- Managed to reduce REM from 9.3% to 8.5%

- Managed to deliver 86% growth in ongoing Monsoon season

• Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Reorganized and optimized leads management by identifying and implementing premium retailers universe penetration solution and increased monthly gross sales from 60 Lakhs to 4 Cr (contributed 37% to pan India sales in 2021) in Strategic Brands channel.
• Managed team size of 200+ with business size of 150 Cr in Marketplace channel
• Monitored Footwear markets to map marketing initiatives and maximized customer outreach by enhancing overall brand deployment strategy in UES (Udaan Elevated stores)/ SIS (Shop in Shop MBO stores).
• Expanded product distribution by adding more than 2 new distribution points in region (Chain stores INC/Regal, SIS model/ UES model).

• Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team.
• Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
• Understood and capitalized on industry trends to shape and enhance value-added solutions and strategies for new market developments specifically in Mumbai. We managed to cross 5 Cr mark in sales and create new record of 6.3 Cr sales in FY 18-19.
• Partnered with sales team members and leveraged strong negotiation skills to close tough deals with lucrative clients in both Mumbai & MPCG markets
• Held regular performance evaluations (Weekly & Monthly basis) to assess strengths and weaknesses of team members and provide counseling to improve outcomes
• Lead new inventory management measures, with external software partners Vector effectively decreasing fulfillment gap and increasing Sell-Thru of NOS products (Never Out of Sales merchandise). Pilot for 10-100 doors in 3 phases.

• Developed and implemented key account strategies and programs to optimize revenue contribution and return on investment.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Increased revenue by productively directing time and resources to applicable areas and exceeding specific sales goals.
• Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure especially for Key high potential stores as Linking road & Phoenix Mall, Mumbai
• Applied relationship-driven strategies to lock in Annual sales worth more than 60 Cr in yearly revenue through Franchisee Matrix. Took Key account from 16 Cr annual business in 2014 to 60 Cr in 2017 through dedicated expansion and brand engagement.

• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Increased revenue by productively directing time and resources to applicable areas and exceeding specific sales goals.
• Applied relationship-driven strategies to lock in Annual sales worth more than 8 Cr in yearly revenue.
• Formulated tactics and strategies to target new potential customers within prioritized markets.