Subodh Kumar
Lucknow
Summary
Dynamic leader with a proven track record at ResMed India Pvt Ltd, adept in new business acquisition and sales strategy optimization. Excelled in driving sales team to surpass targets, fostering key client relationships, and spearheading market innovation. Expert in recruitment and technical understanding, achieving significant market share growth.
Overview
22
22
years of professional experience
Work History
Business Head
Deck Mount Electronics Pvt Ltd
01.2022 - Current
- Company Overview: Currently working as a Business Head In Deck Mount Pvt
- Ltd
- It’s a strategic role for driving Sales Team to Grow Business ensure that business is creating value, is marketing and selling that value, and is delivering that value to customers or clients while making a profit
- Identifying unmet needs, accordingly offering solutions by developing appropriate market strategies, proposals/offerings (Pricing, Technical support & Services Program, etc.), driving value proposition to actively influence healthcare policies at State and Central Government
- Driving business model innovation for Obstructive Sleep Apnoea/Disorder (OSA/OSD) Therapy Area in Govt
- Health schemes/Policies by engaging key stake holders of different Accounts
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets
- Established a high-performance culture by setting clear expectations, providing ongoing feedback, and rewarding top performers
- Analyzed industry trends to maintain a competitive edge in pricing strategies and product offerings
- Currently working as a Business Head In Deck Mount Pvt
- Ltd
- It’s a strategic role for driving Sales Team to Grow Business ensure that business is creating value, is marketing and selling that value, and is delivering that value to customers or clients while making a profit
Key Account Manager (UP & East India)
ResMed India Pvt Ltd
Lucknow
08.2018 - 01.2022
- Company Overview: As a Key Account Manager-Market Access & Govt
- Sales-UP & East India in ResMed India Pvt
- Ltd
- It's a strategic role for driving Govt
- Business & Reimbursement policies for the therapy area in Federal & State Govt
- Health schemes through advocacy piece of work which involves Important stake holders
- Identifying unmet needs of an account, accordingly offering solutions by developing appropriate market strategies, proposals/offerings (Pricing, Technical support & Services Program, etc.), driving value proposition to actively influence healthcare policies at State and Central Government
- Driving business model innovation for Obstructive Sleep Apnoea/Disorder (OSA/OSD) Therapy Area in Govt
- Health schemes/Policies by engaging key stake holders of different accounts like NHM, Defence, CGHS, ESI, Railways, and other state & Central Government health programs
- Handling a team of 8 colleague (Dotted line reporting) in UP &East India
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts
- Strengthened client relationships through regular communication and effective problem-solving
- Developed customized proposals for potential clients, demonstrating the value of the company’s products and services
- Built and maintained strong client relationships to drive business growth
- Proactively identified potential issues within key accounts, taking corrective action to prevent loss of business or dissatisfaction
- Created sales forecasts to target daily, monthly and yearly objectives
- As a Key Account Manager-Market Access & Govt
- Sales-UP & East India in ResMed India Pvt
- Ltd
- It's a strategic role for driving Govt
- Business & Reimbursement policies for the therapy area in Federal & State Govt
- Health schemes through advocacy piece of work which involves Important stake holders
Area Sales Manager (Utter Pradesh & Uttarakhand)
ResMed India Pvt Ltd
Lucknow
08.2015 - 07.2018
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets
- Managed Trade & Govt
- Institutional business and tender management
- Expanded market share through effective prospecting, lead generation, and negotiation skills
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory
Area Sales Manager (Uttar Pradesh)
ResMed India Pvt Ltd
Lucknow
08.2011 - 07.2015
- Developing strategic account plans; creating innovative and creative promotional solutions; designing and deploying sales and marketing strategies, programs and contents to improve sales opportunities
- Promoting CPAP And NIV products in Territory
- Responsible for the Launch of New S9 Product Series in different Govt
- Institute in assigned territory & enhance the sales of CPAP and Bilevel in Govt
- Institutes with focused approach for Pomologist Diabetologist, Endocrinologist, Consultant Physician for the treatment of OSA and COPD patients
- Handling Team of 5 Colleague
Area Sales Manager
Elder Instrument Pvt Ltd
Kanpur
03.2003 - 12.2010
- Maintain OSA and Respiratory portfolio business and increase customer base
- To meet Pulmo, Endos, diabetologist & consultant Physician to Increase Brand Recognition in Territory
- Maintaining Weekly sales Reports & monthly sales Reports
- Developed New KOL And KBL and Maintaining strong Relations
- Handling Team of 2 Colleague
Education
MBA - Marketing
Deploma -
software engg.
B.Sc. - Physics
Skills
- Recruitment and selection
- New business acquisition
- Sales Presentations
- Technical understanding
- Market planning
- Prospect development
- Sales strategy optimization
Accomplishments
- Increased Deck Mount sale from 24 Cr to 50 Cr in two years
- Received more than 10 awards for best performance in ResMed
- Won the price agreement of CPAP & Bilevel in Command Hospital Kolkata in 2021
- Set new benchmark in 2021 making ResMed No.-1 brand in Bilevel market
- ResMed India first time ever won Rate contract in 2021 of Bilevels in WB and Odisha
- Won the price agreement of CPAP & Bilevel in SGPGI Lucknow in 2020
- Inclusion of newly launched product for diagnosis of OSA in Defense and Railway
- Highest revenue generation two years in a row i.e. 23 Cr & 44 Cr
- Inclusion of Specs in Govt tender Pan India ResMed Bipap (Stellar)
Personal Information
Title: Business Head
Timeline
Business Head
Deck Mount Electronics Pvt Ltd
01.2022 - Current
Key Account Manager (UP & East India)
ResMed India Pvt Ltd
08.2018 - 01.2022
Area Sales Manager (Utter Pradesh & Uttarakhand)
ResMed India Pvt Ltd
08.2015 - 07.2018
Area Sales Manager (Uttar Pradesh)
ResMed India Pvt Ltd
08.2011 - 07.2015
Area Sales Manager
Elder Instrument Pvt Ltd
03.2003 - 12.2010
MBA - Marketing
Deploma -
software engg.
B.Sc. - Physics
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