Subodh P. Salunkhe
Goregaon east
Summary
Marketing Management professional with a proven track record of making positive contributions to employers. Skilled in utilizing experiences and expertise to drive organizational success.
Overview
16
16
years of professional experience
Work History
Consultant for JBL Consumer Audio
Valueleaf India limited
Mumbai
02.2023 - 09.2024
- Responsible for strategizing and implementing retail marketing initiatives across multiple Modern trade stores in India.
- Spearheaded execution of retail marketing materials from start to finish across diverse modern trade accounts.
- Executed the creation of effective promotional materials to boost brand visibility.
- Provided support to internal teams on all aspects of trade marketing initiatives, including promotions, campaigns, advertising, and POS materials.
- Coordinated with field sales teams to ensure successful execution of trade marketing plans across stores.
- Organised tradeshows and events to promote products and services.
- Established vendor and supplier relationships to optimize trade marketing activities
- Collaborated with creative agencies on the design of promotional materials such as leaflets, posters, banners.
- Monitored competitor activity in order to stay ahead of their strategies.
- Executed marketing campaigns through creative visuals that effectively communicated key messages to customers.
- Conducted regular audits of deployed retail marketing assets to ensure proper implementation of visual standards across all locations.
Area Sales Manager
Philips Domestic Appliances India Limited
Mumbai
04.2022 - 02.2023
- Achieved consistent growth in the sales of Philips Domestic appliances across Navi Mumbai, Thane, KDMC, and Raigarh area.
- Responsible for assigned primary sales targets (monthly, quarterly, and annually).
- Successfully built and nurtured Channel Distribution Relationship.
- Improved channel relationship between lower and upper levels of distribution.
- Maintained regular communication with distributors to resolve payment issues and minimize outstanding balances.
- Keeping distributors and dealers informed about updates in product pricing and new products being launched.
- Adeptly handled dealer concerns and provided prompt resolutions.
- Enhanced dealer distribution channels.
- Maintained top-level store displays.
- Enhanced competition model mapping.
- Educated dealers on product specifications and communicated monthly promotional incentives.
Branch Marketing Executive
Philips India Pvt Ltd.
Mumbai
03.2015 - 04.2022
- Successfully led the Shopper marketing program for Philips domestic appliances & Air purifiers, generating an impressive annual sales figure of Rs.32 cr in Mumbai and Goa via MOD & Trade channel.
- Planned and executed BTL activations in Mumbai branch.
- Managed in-store staff promotions and executed garment care, air purifier and air fryer demonstration programs effectively.
- Actively managed promotion campaign evaluation, in addition to executing targeted marketing activities.
- Analyzed all marketing program performances to identify best optimization opportunities.
- Streamlined external vendor management processes.
- Played an active role in organizing and managing marketing efforts for Exhibitions and Trade fairs.
- Ensured on-time deployment of Retail POSM materials across stores for campaign and non-campaign period, collaborating with the merchandising team.
- Motivated and drove sales, while scheduling team meetings and consistently surpassing monthly, quarterly, and annual sales targets.
- Managed inventory control through accurate stock assessment
- Implemented multiple effective promotions and campaigns.
- Maintained a high level of brand visibility in my territory, ensuring consistent top-of-mind awareness.
Activation Manager
Philips Personal Health
06.2013 - 03.2015
- Boosted sales by conducting live demonstrations of Philips Domestic appliances at various retail locations.
- Led and supervised a group of 12 demonstrators throughout the western region.
- Achieved higher productivity for the program while increasing sales
- Created and executed innovative sales strategies resulting in improved market performance.
- Analyzed customer feedback and insights to identify areas of improvement in marketing activations.
Regional Trainer
Philips India Limited
Mumbai
12.2010 - 06.2013
- Developed and enhanced training materials as needed to meet local requirements.
- Provided field coaching to sales staff, resulting in increased sales profit, market share growth, and enhanced brand image.
- Contributed to regional and training projects by understanding regional training needs, analyzing evaluations, updating training programs, and creating action plans for coaching.
- Exercised a hands-on approach in the field, closely studying customer purchasing habits and effectively communicating with both sales personnel and customers.
- Identifying and providing feedback for future training needs.
- Conducted regional training sessions for new hires and existing employees.
- Prepared and presented detailed reports on training progress to senior management.
- Provided feedback to participants regarding their performance during the training sessions.
- Created assessments to measure knowledge gained from the trainings.
ASC
V5 Global Services Private Ltd
Mumbai
07.2008 - 11.2010
- Successfully sold Apple-based services, accessories, and software tailored to meet individual customer requirements. Delivered top-quality customer experience through effective communication channels including in-person meetings as well as via phone and email. Managed the creation of quotes, orders, work orders, invoices for both sales and service.
- Provided customer service and support to clients regarding their inquiries and complaints.
- Maintained a database of customer contact information and preferences.
- Provided detailed product information to customers, including features, prices, and availability.
- Resolved customer complaints and inquiries in a timely manner.
Education
T.Y B.com - B.COM
Shivaji University
Higher secondary (XII) - HSC
Mumbai University
Matriculation (X) - SSC
Mumbai University
Skills
- Space Planning
- Retail Operations
- Design Conformance
- Team Collaboration
- Design Visualization
- Merchandising plan development
- Marketing knowledge
- Communication
- Detail Oriented
- Self Motivation
- Brand Image Alignment
- Event Coordination
- Quality Control
- Professionalism
- Retail sales campaigns
- Time Management
- Problem-solving aptitude
- Attention to Detail
Languages
- English
- Hindi
- Marathi
Corecompetency
- Great Energy and drive to get things accomplished and be productive.
- Ability to cooperate and create harmonious relationships with others.
- Ability to follow established routines and procedures with sense of responsibility.
- Practical approach towards life with readiness to accept challenges.
- Sincere, dedicated, smart, hardworking and result oriented.
Personal Information
- Father's Name: Mr. Prakash Salunkhe
- Mother's Name: Mrs. Alka Salunkhe
- Date of Birth: 01/20/84
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Timeline
Consultant for JBL Consumer Audio
Valueleaf India limited
02.2023 - 09.2024
Area Sales Manager
Philips Domestic Appliances India Limited
04.2022 - 02.2023
Branch Marketing Executive
Philips India Pvt Ltd.
03.2015 - 04.2022
Activation Manager
Philips Personal Health
06.2013 - 03.2015
Regional Trainer
Philips India Limited
12.2010 - 06.2013
ASC
V5 Global Services Private Ltd
07.2008 - 11.2010
T.Y B.com - B.COM
Shivaji University
Higher secondary (XII) - HSC
Mumbai University
Matriculation (X) - SSC
Mumbai University
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