SUBODH PRATAP SINGH
GHAZIABAD
Summary
Sales and Marketing manager with over 8 years of experience in FMCG, channel sales, and home care environments. Proven record in managing product launches that increase brand awareness and sales. Personally recruited and trained over 50 marketing and sales specialists, improving overall sales targets by 110%, and directed the launch of 15 new product lines with a total annual revenue of 5 crore.
Overview
12
12
years of professional experience
Work History
Sales and Marketing Head
DEVAS INDIA PVT LTD
NOIDA
09.2024 - Current
- Initiated and executed a strategic promotional campaign, increasing sales revenue by 20%.
- Maintained a comprehensive database of customer information including contact details, preferences, interests.
- Recruited and trained over 20 marketing and sales specialists, achieving a 24% improvement in sales targets.
- Maintained an 86% employee retention rate through ongoing training in sales techniques and product knowledge.
- Developed pricing strategies based on competitor analysis and market conditions to enhance competitiveness.
- Directed launch of 12 new product lines, including FMCG and home care products.
- Managed dealer and distributor networks to optimize channel sales performance.
- Analyzed existing customer data to identify potential new markets for products.
- Prepared reports on current market trends and performance metrics of past campaigns.
National Sales Head
BLUERIDER RETAIL AND ONLINE SERVICE PVT LTD
GHAZIABAD
06.2018 - 05.2024
- Effectively managed all corporate marketing functions with a total budget of 50 lacs, overseeing brand management, product launches, advertising initiatives, marketing collateral, and social events, leading to an increase in brand visibility and consumer engagement.
- Design of new packaging that utilizes cheaper and environmentally friendly materials, saving 5 lacs in production costs annually.
- Established a new social media team, including content developers, SEO specialists, and media technicians, growing the company's web presence and brand awareness by 34%.
- Expanded our product category, increasing revenue by $3 crore annually.
- Recruited and trained over 40 marketing and sales specialists, improving overall sales targets by 40% annually, while maintaining 80% employee retention.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Directed the launch of 15 new product lines for FMCG, health care, and home care.
- Coached, developed and motivated team to achieve revenue goals.
Sales and Marketing Manager
ARIKAV TEXTILE LTD
NOIDA
06.2013 - 05.2016
- Prepared reports on key metrics such as leads generated, conversion rates, ROI.
- Created and distributed promotional materials to increase brand awareness.
- Provided regular updates on progress of activities related to sales and marketing operations to senior management.
- Analyzed market trends to identify new business opportunities.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Contributed expertise to build successful marketing strategies, including direct, partner and social media approaches.
Education
MBA - Marketing Management And Research
MNNIT
ALLAHABAD06-2018
Bachelor of Technology - Textile Engineering
UPTTI
KANPUR06-2013
Skills
- Market analysis
- Marketing strategy development
- Sales forecasting
- Brand management
- Digital marketing
- Campaign management
- Team building
- Product development
- Pricing strategy
- Brand promotion
- Performance reporting
- Marketing strategy
- B2B marketing
- Marketing plan development
- Brand-building strategies
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
Affiliations
- Watch the movies
- Listen to the music
- Book reading
Accomplishments
- Achieved a gold medal in marketing at the inter-NIT Fest at MNNIT Allahabad in 2018
- Achieved a silver medal in innovative ideas at the inter-NIT fest at MNNIT, Allahabad, in 2018
Timeline
Sales and Marketing Head
DEVAS INDIA PVT LTD
09.2024 - Current
National Sales Head
BLUERIDER RETAIL AND ONLINE SERVICE PVT LTD
06.2018 - 05.2024
Sales and Marketing Manager
ARIKAV TEXTILE LTD
06.2013 - 05.2016
MBA - Marketing Management And Research
MNNIT
Bachelor of Technology - Textile Engineering
UPTTI
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