SUBRAMANIAM S
After Market Business, Sales & Service
Bangalore
Summary
A competent and versatile professional with 20 +years in Middel Management Level with various Client Interface activities, After Market Sales & Marketing, Strategies. Have a sound footing in industry trends & technology Strength & Abilities: Experienced in the Field of After Market Business Development, Strategic Marketing, Mapping upcoming potential Business & tracking the projects, Sales, Spare parts, Dealer,OEM, P&L .People Oriented, Problem solver, results driven, proven ability to lead cross- cultural & cross- functional teams to identify & materialize tangible solutions
Overview
23
23
years of professional experience
2002
2002
years of post-secondary education
5
5
Languages
Work History
Senior Manager – After Market: Rotating Machines
NIDEC Industrial Automation India Pvt Ltd
06.2012 - Current
- Company Overview: Nidec a world leader in electromechanical, electronic drive systems manufacturing commercial, industrial motors and appliance precision motors, control systems, Industrial alternators, drives and solutions
- After Market Business: Leading team of 5
- Alternators: Responsible for the Aftermarket penetration with target of 4.5M$ covering Replacement, Retrofit Solutions, Special Designed, Increase the share of business with existing Customers with AMC Service enquiry/lead generation to successful commissioning of the product.
- Motors: Leading for Service up to 2 MW
- Drive the New growth programs: 20M$ (New Customer, Product, Market)
- Excitation Solution: New Vertical for customer with Digital solutions & Retrofit target of 1.5M$
- Strategic Marketing: Customer Reach & analysis for potential business & building customer data base
- Exploring new markets – Nuclear, Marine, Oil & Gas, Drilling
- Customer needs, and competitive dynamics ensuring marketing efforts to convert the orders
- Participation in Tenders & Bids for critical application & Customers for retro fit solutions
- Turnkey projects as solution selling with retrofit Solutions
- Marketing Communication: Promotion of Services, Excitation Solutions, Retrofit solutions, Digital Solutions
- Participation in Exhibits & product display & Service solution, and collaborate with teams to maintain consistent brand Messaging with focus on enhancing brand visibility
- Nidec a world leader in electromechanical, electronic drive systems manufacturing commercial, industrial motors and appliance precision motors, control systems, Industrial alternators, drives and solutions
- Major Markets: Nuclear, Marine, Renewable energy, Datacenter, Railways, Nuclear, Alternators, Genset, Motors for Pump application (Water, Oil & Gas, Compressor etc.), Traction, Turbines, Telecom, Power Plants
- Major Clients: Alternators: Caterpillar, Perkins, Rehlko, Boudouin, VERT Energy, Siemens, Triveni.
- Product Promotions: Participation of the customer with products in Sugar industrial Association Year 23-24, Inmex SMM – Marine customer Meet Year23-24, Seminar conducted in Delhi – Mixed customer participation Year 21-22, Seminar conducted in South Zone Chennai Year 2019-20
- Key projects handled: 13.5 MW Start up & Digital AVR conversion, commissioning, 21MVA Startup & commissioning with Digital AVR, ONGC Segment – On Site Extraction & MT Services, KATO Generator - 9750kVA FPSO Ships, Nuclear Power plant with – 7MW Generator Field interventions & Services, Shipping corporation – Visits & Retrofits market for the revamp of new generator sales, Digital Solutions – Excitation panel with Bump less Panel supplied to Food Processing Industry – Technical expertise, order execution & commissioning, Nuclear Tender Closing, Gem Portal Tender update & Closing for ONGC , BHEL
Senior Engineer Technical Assistance-Service – Sales
WEG Industries India Private Limited
06.2011 - 06.2012
- Company Overview: Manufacturer of High Voltage Motors and AC Generators in the range to 2MW to 50MW. Focused on manufacturing custom-designed generators. Commercial Wind Turbines
- Handling core team of field engineers-3
- Responsible for Planning and execution of site team for machine start-up, assistance in trouble shooting, interaction with end customer/OEM PAN India up to 14 MW both Technical support for erection & commissioning of HT, LT synchronous motors, Induction motor, pre commissioning checks
- Review of field complaints, feedback of manufacturing related failures to design.
- Manufacturer of High Voltage Motors and AC Generators in the range to 2MW to 50MW. Focused on manufacturing custom-designed generators. Commercial Wind Turbines
- Major Projects handled: 12 MW synchronous motor at Bhīma irrigation project Makthal, 6.5MW synchronous motor at Warangal with KBL, Inspection & Pre commissioning checks of Synchronous motors (108 no’s) HNSS Kurnool (Asia’s Largest pumping project).
- Major Clients: Sembcorp, Tata Power, Leap green, Siemens India, Triveni Turbines Ltd, Shin Thermo, Andritz, BFL, Flovel, Boom Systems, KBL, HPP & many onetime customers
Senior Engineer Technical Assistance-Service – Sales
Emerson Industrial Automation [Trident power craft Pvt. Ltd.]
05.2004 - 07.2011
- Customer & complaint handling for LKVA & HKVA up 5 MW -Critical Analysis
- Negotiating the rate contract for rewinding works & spares, Warranty Claim Settlements, Wind Generators Complaints, Interactions with End customer/GOEMS
- Rate contracts & Negotiations
- Dealer Development & Audits
- Major Projects handled: Appointment Dealer Network & audits, warranty claims, Training on Generators for OEM KOEL, M&M, AL, Analysis of alternator failure (unbalance loading) in telecom sites (cellular towers, GTS, Indus etc.), Study & Report on Failure analysis of the Generator at Coastal applications, Harmonic Analysis
- Major Clients: KOEL, AL, Eicher, Alternators: Caterpillar, MAN Energy VERT Energy, Siemens, Triveni, Wind Generators - INNOX
Engineer – Service & Commissioning expertise
Power Control Equipment’s
01.2002 - 04.2004
- Customer & complaint handling for Standard, AMF panels
- On Site commissioning, Drawings study, wiring, Synchronization Expertise, testing
- Retrofit solutions to customers
- Major Projects handled: CAT Hosur – GMMCO Panel, Cellular – Airtel /Vodaphone/BSNL
- Major Clients: CAT, GMMCO, Airtel, Vodaphone, End Users
Education
Diploma - Electrical & Electronics
MEI Polytechnic
Secondary School Leaving Certificate - undefined
Seshadri Puram Educational Trust
Skills
After Market Business Development
Strategic Marketing
Business Mapping
Project Tracking
Sales
Spare Parts
Dealer Management
OEM
P&L Management
People Oriented
Problem Solving
Results Driven
Leadership
Cross-Cultural Team Leadership
Cross-Functional Team Leadership
Solution Identification
Solution Materialization
Resource allocation
Operations management
Talent development
Strategic planning
Strengths And Abilities
- Experienced in the Field of After Market Business Development, Strategic Marketing
- Mapping upcoming potential Business & tracking the projects, Sales, Spare parts, Dealer, OEM, P&L
- People Oriented, Problem solver, results driven, proven ability to lead cross-cultural & cross-functional teams to identify & materialize tangible solutions
Personal Information
- Passport Number: T3640483
- Date of Birth: 06/24/81
- Marital Status: Married
Timeline
Senior Manager – After Market: Rotating Machines
NIDEC Industrial Automation India Pvt Ltd
06.2012 - Current
Senior Engineer Technical Assistance-Service – Sales
WEG Industries India Private Limited
06.2011 - 06.2012
Senior Engineer Technical Assistance-Service – Sales
Emerson Industrial Automation [Trident power craft Pvt. Ltd.]
05.2004 - 07.2011
Engineer – Service & Commissioning expertise
Power Control Equipment’s
01.2002 - 04.2004
Secondary School Leaving Certificate - undefined
Seshadri Puram Educational Trust
Diploma - Electrical & Electronics
MEI Polytechnic