Summary
Overview
Work History
Education
Skills
Certification
CO CURRICULAR ACTIVITIES
LANGUAGES
INDUSTRIAL EXPERIENCE
Timeline
Generic
Subramaniyan Chinnakutty

Subramaniyan Chinnakutty

Coimbatore

Summary

Have handful of 13 Years experience in Textile and Fashion industry as Sr .merchandiser in Product Development/ Sourcing /Production and Product Marketing with strong communication skills and strategic product planning . Always complete tasks in strict deadlines with managing multitask altogether and enthusiastic, self-motivated , reliable & responsible Person, Flexible team worker and adaptable to all challenging situations and able to work well both in a team environment as well as using own initiative.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Sr. Merchandiser Sourcing/Product Development/Production

Synergies Design & Development (Pvt.) Limited
07.2024 - Current
  • Handling Buyers:
  • Ernstings Family GMBH & Co - Germany
  • Crew clothing -UK
  • Skinny Dip -UK
  • Jomo Fashion -Netherlands
  • Modern Culture & C81- USA - OS Group
  • Tribal Apparels- USA
  • Koala Baby -USA


Accomplishments:

Production Management:

  • Assist in planning and scheduling production runs.
  • Monitor production output against targets.Coordinate between cutting, sewing, finishing, and packaging departments.Ensure timely delivery while maintaining quality standards. Manage workflow and reduce bottlenecks on the production floor.

Merchandising Support:

  • Communicate with buyers and follow up on orders. Assist in sample development and approval processes. Help prepare cost sheets, BOM (Bill of Materials), and T&A (Time & Action) plans. Track order progress and ensure timely execution.

Quality Assurance:

  • Assist in setting quality standards and specifications. Conduct in-line and final inspections with the QA team. Monitor defect rates and implement corrective actions. Maintain records of quality audits and suggest improvements.

Compliance & Documentation:

  • Support compliance with labor laws, safety regulations, and buyer requirements. Help maintain audit records and factory certifications. Participate in internal audits and prepare necessary reports.

Team Management:

  • Supervise line supervisors or junior staff depending on hierarchy. Coordinate training sessions and skill development programs. Help resolve worker grievances and maintain team motivation.

Inventory & Material Management:

  • Assist in tracking raw materials, trims, and finished goods. Coordinate with stores and purchase teams to avoid shortages or overstock. Monitor inventory usage to control waste and costs.for initial. Repeat and E- commerce orders with the help of weekly plan, I&A and Critical Path.
  • Monitoring quality standards with Buying QA team and ensure those factories selected are able to achieve our Requirements

Senior Merchandiser/Product Development

Black Mango Fashion LLP
03.2023 - 07.2024
  • Handled Buyers
  • Denim & Flower-USA
  • Cactus Men-USA

Accomplishments:

  • Supervise subordinates on product development for buying season, orders follow up and liaise with suppliers and manufacturers for daily operational issues
  • Implemented effective markdown strategies to clear slow-moving toms without compromising profit margin
  • Developed strong vendor relationships to negotiate better pricing, improving profitability for the company.
  • Proactive on product development, reviewing TPs, guiding the factories on sampling process & procedures
  • Working closely with the customer on introducing newness in products, costing options, meeting cost targets & sample deadlines
  • Proactively lead the daily execution of merchandising activities to achieve price and quality
  • Monitor and supervise order follow up with subordinates, resolve production issues, ensure on time delivery and quality that meet the requirements
  • Maintain and develop relationship with vendors and collaborate with cross-functional divisions
  • Established a performance-driven culture within the merchandising team by setting clear objectives and providing regular feedback on progress.
  • Mentored junior merchandisers to develop their skills and enhance team performance overall.

Product Development Merchandiser

Cotton Craft Corporation
07.2017 - 02.2023
  • Handled Buyers
  • Tesco UK
  • Carrefour-Dubai
  • Splash -Cuba
  • Pantaloons India
  • First cry - India

Accomplishments:

  • Negotiated advantageous vendor relationship for additional marketing support or exclusive product offerings in store.
  • Evaluated competitor strategies and adjusted merchandising tactic to maintain a competitive edge within the market.
  • Planning of all orders in production as per Schedule and update DOD
  • Work closely with internal teams and suppliers to ensure products meet specification and quality standards
  • According to buyers design and requirement, instruct team to make samples, trains production units to match standard of production
  • Manage all details of Sourcing Price Negotiation, Product Development and Production To ensure inquiries are answered on time
  • Performed Weekly meetings with all to discuss new and old outstanding issues and find solution to settle
  • Established and increased new business opportunities with clients Arrange buying meetings and communicate with buyers to get orders for each season
  • Build and maintain strong vendor network to meat customers current and future business.

Marketing Executive

Raj Kumar Knit Exports
12.2014 - 05.2017

Accomplishments:

  • Communicating with buying office for all new developments, current orders & Shipments
  • Producing meeting sheet, Budget & Price confirmation for all new styles with buyer
  • Coordinated trade shows and events to showcase company offerings, generating leads and increasing brand visibility in target markets.
  • Launched successful product lines by collaborating with product development teens and conducting thorough market research.
  • Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
  • Development of all required samples starting from development samples to PPS, trims &Accessories and taking approvals
  • Communicating internally with cross functional roam (production, purchase, quality) to monitor all orders smoothly and make sure delivery happens on time with required quality
  • Approaching new customers, sharing company profile & certifications, submission of all required details, arranging on board meetings, factory visits .
  • Follow up from vendors, job workers, cross functional teams & buying office
  • Maintain records, status of all orders in hand
  • Conduct meetings with buying office or internally, if required

Sales Floor Supervisor

Lime Tree Logistics
12.2013 - 08.2014

Accomplishments:

  • Dealt with enquires and complaints and monitor customer service, managing and training team and make sure shop floor run smoothly
  • Put together Rota and shifts, monitoring health and safety is
  • Gained overall view of how branch operates and adapting to their objectives.

Customer Care Executive

Mark & Sons
10.2011 - 12.2013
  • Accomplishments:
  • Made significant personal contribution in increase to overall profit to organization each year
  • Managed customer complaints of organization, health and safety and hygienic regulations
  • Maintained Interpersonal communications from customer staff to management for healthy relationships

Education

Bachelor of Science - Textile and Fashion Management

Heriot Watt University
United Kingdom
05.2011

High School Diploma -

PSG Polytechnic College
India
05.2009

Skills

  • Customer Segmentation
  • Competitive Analysis
  • Vendor negotiation
  • Product Lifecycle Management
  • Pricing strategy
  • Merchandise presentation

Certification

  • Fashion Business Management 06/2013
  • Supply Chain Management 03/2012
  • Attended national & international conference's during my Diploma & Degree courses 02/2012
  • Volunteer as second handed clothing collector for British heart foundation Charities UK 02/2011 (2011-201)
  • Volunteer work in Christmas sales at Tesco F & F clothing division, Galashiela UK 12/2010 (2010)
  • Industrial Training certificates During Diploma Courses 06/2007

CO CURRICULAR ACTIVITIES

FASHION SHOWS During my Degree Course we have been organized and conducted Several Fashion shows for the UK charities like Cancer Research UK, British Heart Foundation.

LANGUAGES

English
Tamil
Kannada
Malayalam
Telugu

INDUSTRIAL EXPERIENCE

2006 – 2009 During my Diploma course, I had three years (2006-2009) industrial training experience in various Textile industries in India.

Timeline

Sr. Merchandiser Sourcing/Product Development/Production

Synergies Design & Development (Pvt.) Limited
07.2024 - Current

Senior Merchandiser/Product Development

Black Mango Fashion LLP
03.2023 - 07.2024

Product Development Merchandiser

Cotton Craft Corporation
07.2017 - 02.2023

Marketing Executive

Raj Kumar Knit Exports
12.2014 - 05.2017

Sales Floor Supervisor

Lime Tree Logistics
12.2013 - 08.2014

Customer Care Executive

Mark & Sons
10.2011 - 12.2013

Bachelor of Science - Textile and Fashion Management

Heriot Watt University

High School Diploma -

PSG Polytechnic College
Subramaniyan Chinnakutty