Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Timeline
Generic

SUBRAT PAL

Pune

Summary

With more than 2.8 years of experience in the MarTech industry, I am currently in charge of Merkle Sokrati's performance analytics solutioning, where I have worked with different clients. I've developed customer strategies for a variety of businesses that deal with consumers. Proficient in planning customer journeys, creating customer single views, and implementing strategies using various MarTech tools. I have practical expertise using a variety of marketing tools, including personalization tools, Tag management system,Data management platform,Analytics.

Overview

3
3
years of professional experience
1
1
Certification

Work History

ExperienceSenior Data Analyst

Merkle Sokrati
08.2022 - Current
  • Worked as account manager for a major telecom client designing end-to-end analytics solutions Adobe Analytics, defining the data layer using Tealium IQ and implementing marketing tools Adobe Target and Adobe Audience Manager
  • Created several A/B test on Adobe Target and activated them to run marketing campaigns
  • As an account manager for a big telecom customer, I implemented Adobe Target and Adobe Audience Manager, increasing web-to-app install conversions by 200% and prepaid conversions by 25%
  • Tracking Customer Behaviour and data insights content through Analytics

Data Analyst

Merkle Sokrati
08.2021 - 08.2022
  • Managed implementation and operate of Adobe solutions via Tealium IQ for an telecommunication client
  • Developed design document to track website performance and gather insights to improve customer journey for higher conversions on the new website
  • Worked on creating various audience definition segments in Adobe Audience Manager and mapping destinations
  • A/B testing and experience targeting to deliver personalized content based on user behavior using Adobe Target, design dashboards and analysis of website and app performance using Adobe Analytics

Associate Data Analyst

Merkle Sokrati
02.2021 - 08.2021
  • Collaborated with global teams to determine project timelines & resource allocation to ensure on-time quality deliverables for a major automobile client improving test drive conversions by 12%
  • Performed digital campaign tracking and data validation analysis of website on regular basis as well as campaign and adhoc analysis adobe workspace and dashboards

Education

Bachelor of Technology - Electrical, Electronics And Communications Engineering

National Institute of Science And Technology
Odisha
05.2021

Skills

  • Adobe Target
  • Adobe Analytics
  • Adobe Audience Manager
  • Adobe Launch
  • Tealium IQ
  • Google Analytics

Certification

  • Tealium IQ product certified
  • Tealium IQ advanced exam
  • Tealium Audience stream (CDP) certified
  • Tealium Event stream certified
  • Tableau essentials
  • Google Analytics
  • Google Tag Manager

Additional Information

  • Direct communication with client regarding the data insights of user behavior and recommendations.
  • Mentored and led a 6-person team responsible for implementation and operation of MarTech solutions.
  • Received award for topper in Electronics and Communication Engineering.

Timeline

ExperienceSenior Data Analyst

Merkle Sokrati
08.2022 - Current

Data Analyst

Merkle Sokrati
08.2021 - 08.2022

Associate Data Analyst

Merkle Sokrati
02.2021 - 08.2021

Bachelor of Technology - Electrical, Electronics And Communications Engineering

National Institute of Science And Technology

Similar Profiles

CREATE PROFILE
SUBRAT PAL