SUBRATA BHATTACHARJEE

• Brainstormed and developed sales strategies to achieve short and long term sales revenue objectives.
• Carried out and developed social media, e-blast and public relations campaigns.
• Identified cost improvement changes and cost savings plans to increase company savings.
• Developed and implemented new filing systems to improve organizational efficiency and productivity.
• Executed appropriate staffing and budgetary plans to align with business forecasts.
• Held monthly meetings to create business plans and workshops to drive successful business.

• Easebuzz is a software-enabled payments platform that is helping small businesses to digitize payments without worrying about their business process problems
• Responsible for growing the company growth as a B2B fintech platform
• Responsible for company monthly revenue & gross profit
• Exposure across digital payments, Education, Travel, Utility, NBFC, ISP, Market place & Retail
• Excellent in client relationship, achieving business expansion, enterprise client acquisition and account management target
• Maintained strong relationships with Merchants & big partner
• Coordinating with acquiring bank team
• Handling New Merchants Queries Related to agreement, All KYC documents and complete On-boarding process
• Responsible to drive good revenue generation, re seller partnership development, sales team training and development, merchant acquisition and retention strategies.

• Controlling edge merchant business procurement, cultivating, and cash flow, as well as portfolio development through branch channel officers – CABSM-BM
• Managing the marketing director team and maintaining the CRM with the latest updates on a daily basis with all the requisites
• Accomplishing branch Fincon and Sales targets via the Branch channel, as well as handling Key Account escalations by providing a solution within TAT
• Responsible for the tasks like Machine Stock Procurement, managing 52 branches escalation as well as merchant-by- merchant productivity monitoring

• Synchronizing portfolios for 2300 retailers and 150 key accounts, as well as completing activities like cross-selling and meeting sales targets
• Establishing training programs for the hiring and training of Relationship Officers in accordance with requirements meanwhile managing the merchandiser team
• Supervising newly hired co-workers and managing higher volume POS Electronics merchants like (Reliance Digital, Great Eastern, Khosla Electronics, Aditya vision)
• Skillfully increased EMI business penetration and RLFR Counters business on a month-to-month basis in a continuous way

- Directly interact with dealers, take orders and carry out deliveries in the specific territory

- Ensure prompt supply on time and priority to CEAT exclusives

- Increase the volume of truck tyre sales and retread customers

- Coordinate with the regional manager in realization of quarterly sales targets and inputs from market and field interaction

- Assess customer requirements, handle queries and product feedback

- Make sales pitches and work in tandem with the regional manager to acquire new customers and retain existing clientele

- Tie up with fleet owners for developmental initiatives and branding of CEAT exclusive retail outlets

- Administer various discounts and schemes to dealers in the territory.

• Collaborated with store managers to correctly showcase products, install displays and set up fixtures.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Reviewed daily metrics of account executives to evaluate strengths and weaknesses.
• Handling MRF own exclusive network & Institutional Authority
• Network expansion & developing existing network
• Providing after sales service to replacement customers & OEM’s
• Have a sharp watch on competitors activity and instantly act on it
• Involve in various promotional activity like new product launch & customer engagement
  
  
  

• Reached out to potential customers via telephone, email and in-person inquiries.
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Generated new business with marketing initiatives and strategic plans.
• Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.