Dedicated Presales professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Bid and Content Manager
Standard Chartered GBS
05.2020 - Current
Driving deal wins and partnering with Relationship Managers and Sales – delivering prime quality RFX proposals/ presentations for high value strategic deals, competitive research to facilitate solution positioning, Co-ordinating deal calls and facilitate discussions on client solutions, sharing knowledge and client experiences with the deal team, Working with subject matter experts to customise Transaction Banking solution for the client, managing priorities to drive efficient pitch preparation process, Assessing post deal client feedback and provide inputs for management in business update report.
Contributing to content management - Ensuring latest product, market developments and competitive advantages are reflected in content database and client responses, Evaluating client asks and look into the feasibility and commercial benefits of developing new content to meet pitch requirements, maintaining content library.
Helped build Centre of Excellence - Managing internal workshops and communication initiatives to drive industry best practices, Participating in vendor selection for transition of legacy to AI driven smart tools.
Analysing and reporting MIS: Tracking and building dashboard depicting Pre-Sales funnel w.r.t pipeline and completed RFPs, win/ loss analysis, client tiering, win probability, geographical and product wise pursuit.
Pre-sales & Marketing Consultant
Intellect Design Arena Ltd
04.2016 - 03.2020
Managed the entire bid process and solutioning – Designed, storyboarded and deployed the bid plan, Identified & Collaborated with stakeholders for as per timeline, Reviewed progress and took corrective actions, Integrated response as per inputs received and ensured submission per milestones for Digital Transaction Banking requirements (Payments, Liquidity, Trade & Supply Chain)
Collaborated with multiple stakeholders such as Legal, Commercial, Sales, Product & Service Delivery to create acceptable compliance terms as part of NDA, SOW, MSA, participated in constructing commercial estimates and derived approvals from senior management on value proposition
Analysed and reported marketing performance MIS: lead and opportunity generation & ROI of marketing activities, generated metrics of Digital Channels using Google Analytics w.r.t industry standards with aim to increase traffic and Call-To-Action conversion; tracking Pre-Sales funnel w.r.t closure rate of bids
Managed database of target accounts, contacts; performed product, role or geography specific segmentation for marketing lead generation; built Standard Operating Procedure for Marketing Qualified lead and contacts; Qualified leads & alerting sales owners on website CTA hits and tracking the same on CRM
Performed secondary research geography wise for intelligence w.r.t competition and market identification, managed campaigns (email, survey, social media) for transaction banking events and product launches
Intern
Mayfair Hotels & Resorts Ltd
04.2015 - 05.2015
Studied Digital Marketing Tools in use by the Marketing Team at MHRL and analytics related to the footfalls
Devised Marketing Strategy for a new venture of outdoor catering service; performed primary research
Streamlined group’s activities on social media accounts and Global Distribution System, Collaborated with agents of deal and coupon providers
Senior Engineer
Hindalco Industries Ltd, Aditya Birla Group
07.2010 - 01.2014
Accomplished Erection & Commissioning of 6 specialized machines for value addition to cold rolled Aluminum Coils including packaging machines during Project Bluefox, Designed an activity wise Project Tracker and reported the status to department, project and unit heads
Managed daily production activities of Finishing Line & Packaging Line including scheduling operator shifts and planning flow of material from processing to packaging centres; trained technicians on defect identification
Inspected & monitored quality of processed coils & recorded defects for further analysis; analysed success & defect pattern and reported the same to upstream processing centres
Set up the business process for production on Oracle E-Business Suite
Framed the Standard Operating Procedures at each processing unit, Coordinated with Finance & Procurement Team for maintaining inventory of consumables & spares
Education
MBA - Systems, Operations, Marketing
Xavier Institute of Management
03.2016
B.Tech - Production Engineering
VSSUT Burla (formerly UCE Burla)
05.2010
Skills
Managing and implementing end-to-end bid process: understanding requirements stated in RFP / RFI, tracking progress, building competent solutions and delivering high quality proposals on time
Keen research analyst with excellence in gathering and understanding requirements during various sales stages
Managing opportunity value proposition, strategy, solution development, commercial considerations, stakeholder identification and risk management
Analysing metrics & reporting MIS to business heads, Sales Geo Heads- generated leads, channel traffic offering critical insights; Marketing & Pre-Sales team- Quarterly & monthly MIS of bids
Competent in MS Word, Excel & PowerPoint along with experience in ERP (Oracle), CRM (MS Dynamics), Google Analytics (tracking and analysing marketing metrics), Qvidian and Loopio (RFP automation tools); reporting % closure wrt proposals and leads generated, competitive research
Skilled in marketing database management, social media marketing, planning milestones, optimizing and standardizing processes, ensuring best practices in proposal and content management, post deal review assessment
Efficient in content management, collateral creation, market analysis, research and segmentation for niche product, campaign management
Proven skills in working with cross functional teams across geographies; thinker with excellent communication, interpersonal & relationship management skills
Certification
Certified GenAI Pursuit Professional by APMP
BAFT certificate in Advanced Cash Management
Certified Foundation level in APMP
Recognised for 'Above and Beyond in Business Practices' at BPC Asia 2022
Team Leader - Global Reconciliation Unit - Wealth Management & Retail banking at Standard Chartered GBSTeam Leader - Global Reconciliation Unit - Wealth Management & Retail banking at Standard Chartered GBS