Subrata Maji
Kolkata
Summary
Currently operating as a Channel Manager at VIP Industries, administering a business turnover of INR 50 crore annually, managing a team of 2 Area sales Manager,5 sales executives, and managing 12 distributors,45 Direct Multi Brand Outlets, 21 DSOs withholding over 15 years of experience Skilled in formulating strategies to achieve market expansion & growth, by aligning to market requirements; excellence in evaluating client requirements, and delivering strategic solutions to complex sales, account management, and business development environments Delivered business growth outcomes in highly competitive markets by growing Y0Y, fueling marketplace presence and deepening & retaining account base Excellence in consistently delivering multiple digit growth of profits, revenue & market share, through innovative, differentiated & segment-based sales & marketing strategies Drove sales through different channels like General / Online Trade involving sales planning & forecast, planning of schemes, monitoring stocks level, motivating the sales team (direct & indirect) to achieve all levels of targets Cultivated excellent relationships with Key Decision Makers, Leaders, internal & external stakeholders and resolved any issues associated with business unit activities Expertise in leading the channel partner programme with a team of Dealers, Distributors and Value Added Resellers; ensured accomplishment of overall revenue profit targets in the assigned region Keen customer-centric approach with skills in determining gaps and implementing new operations & process; built innovative and practical solutions to drive large organizational changes Experience in fostering lasting relationships, promoting organic growth with clients through analyses & execution of consultative solutions by leveraging key account management skills Comprehensive knowledge of creating new partners and harvesting untapped business opportunities, resulting in deeper market penetration & improved market share
Overview
19
19
years of professional experience
Work History
Area Sales Executive
VIP Industries Ltd.
08.2011 - Current
- Achieve budgeted sales volumes as well as retain and improve the Market shares of the respective products
- Achieve budgeted sales for short Haul according to brand wise
- Maintain the debtor management on regular basis
- Maintain the channel expansion according to market mapping
- Maintain channel extraction on regular basis
- Achieve sales phasing adherence on weekly basis
- Maintain the accounts reconciliation with channel partner
- Achieve the budget non norms stock volumes on quarter basis
- Take proactive action in response to competitor tracking information and market intelligence
- Formulate and implement Schemes and discounts to ensure meeting of sales targets
- Provide product/sales Training at dealer counter to dealers sales personnel
- Organizing Demonstrations/ Road Shows/ Customer Meets etc
- And other promotional activities
- Also undertake direct selling activities
- After 2 years of working got the promotion from Sales Officer to Area Sales Executive
- Got to handle biggest market from South Bengal to Kolkata MBO, surrounding MBO and Kolkata whole sale market in October, 2013
- The Present territory growth is near about 60% over the financial year 2012-13
- Achieve more than100% PQ consecutive four years in Kolkata branch
- Won the 1st prize consecutive three years in display scheme contest in Eastern zone in VIP Industries Ltd
- Won the 2nd prize in 1st quarter 2015-16 for achieving the 2nd highest business value in eastern zone in VIP Industries Ltd
- Won the 1st prize for the financial year 2015-16 for achieving the highest business value in eastern zone in VIP Industries ltd
- Open highest new MBO account (17 no) in Kolkata branch till date
Sales Officer
Videocon Industries Ltd.
Kolkata
01.2011 - 07.2011
- Dealer Management and Network Expansion
- Sales and collection target achievement
- Carry out marketing activity at dealer and distributor point
- Coordinate with service counterparts and system compliance and MIS
Associates Sales Manager
Indusind Bank
09.2005 - 12.2006
- Selling of CASA and Life insurance products
- Carrying out promotional and marketing campaigns
- Collecting data for business potentiality and other related activities in respect of different financial products and services
Education
B.A - English
M.S.College
12.2005
MBA - Marketing and Finance
ICFAI
KolkataSkills
- Sales operation
- Marketing strategy
- Strategic Planning
- Sales Reporting
- KPI Tracking
- Key account development
- Client acquisition
- Sales operations
- Competitive Analysis
- New Business Development
- Sales Presentations
- Sales Pipeline Management
- Competitor tracking
- Territory and account management
- Market and competitive analysis
- Territory Management
- New Account Development
- Competitor Analysis
Accomplishments
HPC-High Performance Club Winner, VIP Indistries Ltd
Technical Skill
- MS Excel & MS PowerPoin
- SAP
- Distributor Management Systems
Timeline
Area Sales Executive
VIP Industries Ltd.
08.2011 - Current
Sales Officer
Videocon Industries Ltd.
01.2011 - 07.2011
Associates Sales Manager
Indusind Bank
09.2005 - 12.2006
B.A - English
M.S.College
MBA - Marketing and Finance
ICFAI
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