Subrata Sen
Mumbai,MH
Summary
Experienced marketer with 2+ years of expertise in brand communication, client management, and media engagement.
Also, a content creator with 3 years of content management and creation experience having 12.4K Instagram followers. Proficient in managing social media platforms and well- versed in algorithms and trends.
Overview
2
2
years of professional experience
2
2
Certification
Work History
ASSISTANT MARKETING MANAGER
AURIONPRO SOLUTIONS LTD
2023.01 - Current
• Spearheaded the penetration of Auropay in 150+ hospitals and 15+ ERP providers by collaborating with internal and external team to develop campaigning plans and ensuring timely execution
• Conducted market research and thorough analysis of campaigns to define target audience and competitor landscape
• Developed go-to-market strategy resulting in 15% increase in website traffic within the first quarter
• Collaborated with product and project managers to setup projects, allocate resources and define timelines
• Created and managed social media campaigns and events, leading to a 25% growth in brand awareness amongst Hospitality and MSME sectors
• Planned and allocated budget on the basis of the target audience for social media marketing for the financial year 2024-25
MARKETING INTERN
AURIONPRO SOLUTIONS LTD
2022.06 - 2022.12
- Worked with 3rd party agencies to gather content for social media
- Created product-based flyers and videos for marketing campaigns
CONTENT CREATOR
INSTAGRAM
2021.01 - Current
- Developed and managed my Instagram account to grow from 0 to 12k authentic followers, including content creation and marketing collaborations
- Showcasing strong videography, editing and storytelling skills
- Well versed with social media algorithms and trends.
Education
MBA (Marketing) -
SP Jain School Of Global Management
Dubai, Singapore01.2022
BBA - Marketing
Amity University
Noida, India11.2020
Skills
- Collaboration: 2+ years of experience in collaborating, planning and execution of projects
- Creativity: 4+ years of experience in video and photo editing, flyer design, and content creation
- Communication: Strong written and verbal communication skills, experience crafting narratives for diverse audiences specially in travel industry
- Digital Marketing: 3+ years of experience in SEO optimization, content marketing strategy, experienced in taking a social media page from 0 to 1, well versed with algorithm and trends
- Product Marketing: 1+ years of experience in Go-to-market strategy, competitive analysis, communication materials development
- Project Management: Planning, execution, and coordination of projects from ideation to completion
- Tech Savvy/software: Good hands in Google Analytics, Meta platforms, DV360, Adobe Suites, 3DS Max
Certification
- [Social Media Marketing], [Meta] - [3 months]
- [Certification for Customer Value Management], [Mark Start] - [1 month]
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)
Accomplishments
- Increased efficiency and developed project management skills through agency collaborations
- Strengthened negotiation skills through successful vendor collaborations
- Secured top 5 position in a UAE tech start-up competition, demonstrating entrepreneurial potential
Projects
YOKOGAWA | MARKETING RESEARCH FOR INDUSTRIAL PRODUCT | SINGAPORE
Conducted comprehensive market research for a new industrial product, focusing on Southeast Asia, Developed a data-driven go-to-market strategy targeting potential markets with the highest growth potential
ZARA HOME MARKET RESEARCH | DUBAI
Developed a data-driven go-to-market strategy with recommendations for influencer marketing, digital presence optimization, and mobile app enhancement to improve customer experience
Timeline
ASSISTANT MARKETING MANAGER
AURIONPRO SOLUTIONS LTD
2023.01 - Current
MARKETING INTERN
AURIONPRO SOLUTIONS LTD
2022.06 - 2022.12
CONTENT CREATOR
INSTAGRAM
2021.01 - Current
MBA (Marketing) -
SP Jain School Of Global Management
BBA - Marketing
Amity University
- [Social Media Marketing], [Meta] - [3 months]
- [Certification for Customer Value Management], [Mark Start] - [1 month]
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