Summary
Overview
Work History
Education
Skills
Certification
Courses
Volunteer Experiences
Websites
Software
Timeline
Generic

Suchana Naskar

Senior Manager, Marketing
Bengaluru

Summary

Seasoned Performance Marketing & Growth Leader with 6 Years of proven track record in driving growth and demand generation across multiple sectors, including healthcare and education. Spearheaded numerous performance marketing projects, leading a team to achieve 100% growth. Skilled at solving marketing challenges with solution-oriented strategies, and passionate about building scalable growth frameworks.

Overview

8
8
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
4
4
Languages

Work History

Senior Manager, Performance Marketing

LEADSQUARED
04.2023 - Current
  • Managed performance budgets across multiple geographies, including India, the USA, and the Rest of the World (ROW).
  • USA: Inbound channels grew at 116% from last year(new acquisition only), standing at a ROAS of 2.5 in 2023 (New channel ROAS >2) aligned with projections.
  • PPC closure/pipe USA: Closure 21.9K MRR $ or 262K ARR $, pipe was $1.2 Mn MRR or $14.4 Mn ARR(2022); Closure 58K MRR $ or , pipe 2.6 Million MRR or 31.2 Mn ARR
  • India: Inbound PPC channel grew of 123% from last year (pipe), standing at a ROAS of 5 (ROAS >3 for old markets we have tapped)
  • PPC closure/pipe: Pipe is 5.8 CR MRR or 70 Cr ARR (2023) Vs Pipe is 2.6 CR MRR or 31.2 Cr ARR (2022) {Net new pipe, no upgrades included}; Closure 57L MRR or 6.9 CR ARR (2023)
  • Focused on maximizing Mid-market & Enterprise segments in India & US via aggressive experimentation across channels. Combined ABM and novel targeting methods via paid campaigns, we saw MM% increased by 15%, ENT% increased by 25%.
  • Average MRR improved 22000 to 37500. (70% increase) [excluding setup cost]
  • Average MRR improved from $1500 to $2880. (92% increase) [excluding setup cost]
  • Managed the performance marketing team as well as Inbound SDR team at LeadSquared
  • Strategized and implemented ways to improve user journey metrics (Qual lead%, Lead to Demo%), reduce junk% & Improved the business side metrics CP-QL, CPD, CAC and ROAS.
  • Worked, optimized & improved metrics such CTR, Auction Insights, Quality Score, Landing page conversions
  • Heavy-lifting on verticals spanning Healthcare & Education (US).
  • Pipe growth by 116%(US), Inbound, LeadSquared
  • $1.2 Mn MRR or $14.4 Mn ARR(2022)
  • $2.6 Mn MRR or 31.2 Mn ARR(2023)
  • Pipe growth by 123%, PPC, LeadSquared
  • INR 2.6 CR MRR or 31.2 Cr ARR (2022)
  • INR 5.8 CR MRR or 70 Cr ARR (2023)
  • City-wise SEO, Appincubator
  • Launched 25 pages city-wise for top cities in the USA, Canada. Some of them started ranking in top5 with no further efforts.
  • BDCC & Main Website, Algoworks
  • All keywords ranked at #1 and generated monthly 2-4 qualified devops leads that would land in the pipeline.
  • All service keywords from P1 ranked at #1 mostly. (P1 set)
  • Linkedin Growth Project, Algoworks
  • 2x-ed all metrics (imp & interactions)
  • After that, ~800 followers were being added month on month. (earlier 370).
  • Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
  • Consolidated vendors and renegotiated contracts to optimize costs.
  • Utilized data-driven insights to make informed decisions that resulted in higher returns on investments.

Manager, Digital Marketing

APPINCUBATOR
11.2022 - 04.2023
  • Team planning: Re-distributed the team to suit the new structure. New alignment focused more on demand-gen via their primary channel as well as aligned part of the team to focus on the other channels including paid media, listings and publishing sites.
  • Growth & Lead-gen: Created a GTM to revamp their then current targeting. Planned & implemented city-wise SEO targeting, paid campaigns including ads & listing partnerships.
  • Client Projects: Worked on a marketing client project. Healthcare - Canada, Caregiver's agency. Implemented GTM, driven their media planner, though-leadership campaigns and launching, managing various ad platforms.

Senior Lead, Digital Marketing

ALGOWORKS
04.2019 - 10.2022
  • Initially focused on SEO, I expanded my contributions across various marketing functions, including branding, social media, Google Ads, and Salesforce partnerships. Key contributions include: Managed and led a team of marketers, developers, and designers to achieve these results.
  • Developed & implemented demand-gen strategies across channels which led to Qualified lead contribution as 70% Organic, 15% Paid & 15% others including listings. Initiatives (optimizations & new additions) led to an overall increase in volume by 100% or 2x.
  • Channel growth of +5% Organic, +25% Paid, +10-12% Listings. (channel diversification)
  • Implemented thought leadership strategies on LinkedIn, generating 1-2 qualified leads per month worth of $100K+.
  • Developed a branding-focused video series for Salesforce, resulting in a 127% increase in YouTube channel impressions and an average of +50-80 new subscribers weekly.
  • Led a LinkedIn follower growth initiative, achieving an increase of 750-800 followers per 3-4 weeks.
  • Worked on a couple of interesting client projects such Moon Fertility Apps, ad banners for an Messenger company.
  • Revamped the website presence for Algoworks portfolio section, enhancing their portfolio visibility on the website.
  • Improved domain authority from 40 to 50.
  • Executed a Dreamforce campaign on Twitter with 80% video content & 15% static content, resulting in a 98.17% increase in visitor engagement.
  • Ranked on #1 for top 50 Priority 1 keywords. Priority 2 & 3 segments combine another 100 keywords in the right direction.

Executive, Marketing

LEAF INNOVATION PVT. LTD.
02.2018 - 03.2019
  • Conducted market research and surveys using MailChimp to inform campaign strategies.
  • Created, customized, and executed email campaigns, improving open rates from 8.5% to 12% through aggressive A/B testing.
  • Performed keyword research using Google Keyword Planner and managed search campaigns on Google Ads.
  • Developed and implemented a media plan for organic growth on Facebook and Instagram.
  • Promoted influencer campaigns on Instagram, enhancing metrics with views increasing from 10K to 32K.
  • Focused on performance marketing, leveraging data-driven strategies to drive business growth, including generic and competitor keywords such as Mivi and GoNoise.
  • Achieved auction insights with a 32% lead share in competitive bidding (top bidder being leaf).
  • Top of the page bid exceeding 75% at all times.

Executive, Business Development

NET2SOURCE
06.2017 - 01.2018
  • Worked on direct client acquisition efforts (Mid-market & Enterprise), managing the full lifecycle from prospecting, outreach, nurturing & onboarding.
  • Utilized industry-specific tools to optimize email campaigns, track performance, and enhance engagement.
  • Streamlined client management processes, retargeted bounced communications, and contributed to lead generation and sales delivery to drive growth.

Education

Bachelor of Technology - Electronics & Communication

Delhi Technological University (Formerly DCE)
Delhi, India
08.2013 - 05.2017

Skills

  • Google Analytics
  • Google Tag Manager
  • Hubspot CRM
  • Adroll
  • Google Ads
  • Linkedin Ads
  • Bing Ads
  • Meta Ads
  • Supermetrics
  • Zapier
  • Factorsai
  • Ahrefs
  • SEMrush
  • Spyfu
  • Rivalflow
  • Microsoft Clarity
  • Leadfeedr
  • Zoominfo
  • LeadSquared CRM
  • Hubspot
  • Customfitai
  • Unbounce
  • Browserstack
  • Hotjar
  • Clickup
  • Lumen

Certification

SEO Foundation By LinkedIn

Courses

  • AdobeXD
  • Market Research and Consumer Behavior - Coursera

Volunteer Experiences

  • Project Coordinator, National Service Scheme, DTU
  • Poster Presentation, India International Science Festival (IISF), IIT-Delhi
  • Public Relations, Sahitya Literary Club, DTU
  • Care For Life Charitable Trust
  • Aarna Foundation

Software

PPC Management

Marketing Budget Allocation

Performance Marketing

Demand Generation

Growth Marketing

Team Leadership

Go to Market

Conversion Rate Optimization

Search Engine Optimization

Brand Awareness/Branding

Thought-Leadership

Funnel Management

ABM

Timeline

Senior Manager, Performance Marketing

LEADSQUARED
04.2023 - Current

Manager, Digital Marketing

APPINCUBATOR
11.2022 - 04.2023

Google Data Studio

11-2020

SEO Foundation By LinkedIn

08-2020

Senior Lead, Digital Marketing

ALGOWORKS
04.2019 - 10.2022

Google AdWords Search Certification

01-2019

Google Ads Display Certification

01-2019

Executive, Marketing

LEAF INNOVATION PVT. LTD.
02.2018 - 03.2019

Executive, Business Development

NET2SOURCE
06.2017 - 01.2018

Bachelor of Technology - Electronics & Communication

Delhi Technological University (Formerly DCE)
08.2013 - 05.2017

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Suchana NaskarSenior Manager, Marketing