Suchita Patole
Pune
Summary
With over 7 years of experience as a digital marketer, I possess strong analytical, interpersonal, communication, and listening skills. Dedication and sincerity towards every assigned job consistently yield positive results. Proven track record in various areas of digital marketing, including social media marketing, search engine optimization, email marketing, and running paid ads on platforms like Google and Facebook. Skilled in Canva designing and proficient in data visualization using Power BI.
Experience in planning, developing, managing, and implementing digital marketing strategies. Extensive knowledge of SEO, CRM, and Google Analytics allows effective utilization of various digital marketing channels.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Marketing Technologist
UnitedLayer LLC
01.2023 - Current
- Developed and managed monthly social media calendars to ensure timely content delivery and consistent brand messaging
- Created engaging content and posts for various social media platforms, including LinkedIn and Twitter, to increase audience engagement and brand visibility
- Increased LinkedIn followers from 4,000 to 7,000 within one year, achieving a 75% growth in the follower base
- Conducted competitor analysis to identify trends, strengths, and areas for improvement in social media strategies
- Monitored and tracked analytics across social media platforms to evaluate the success of campaigns and optimize performance
- Designed and developed custom email templates for diverse email campaigns to enhance user engagement and drive conversions
- Set up and managed email sequences and workflow automations, ensuring timely and relevant communication with leads and customers
- Manage end-to-end email marketing operations, from template design to campaign execution, ensuring optimal deliverability and engagement metrics
- Successfully managed email marketing campaigns, increasing the open rate from 17% to 28%, demonstrating a significant improvement in audience engagement and campaign effectiveness
- Conducted A/B testing on email campaigns to optimize open rates, click-through rates, and overall campaign effectiveness
- Utilized Enagebay and SendGrid to execute email marketing campaigns, track performance, and manage contacts
- Created and implemented lead magnets to generate organic leads, enhancing lead generation strategies
- Created compelling and SEO-friendly Meta Titles and Meta Descriptions for website pages and blog posts to improve organic search visibility
- Analysed website traffic and user behaviour through Google Analytics to track performance and make data-driven decisions for SEO improvements
- Ran comprehensive website audits, evaluating factors such as website speed, Robots.txt file, sitemap.xml, and plagiarism checks to maintain a healthy website
- Performed competitor analysis to monitor industry trends and identify SEO opportunities for the website
- Regularly checked Google Webmaster Tools for website errors, ensuring smooth performance and faster indexing of pages
- Monitored website performance using Google Search Console, identifying errors and optimizing for better search engine rankings
- Utilized tools such as Moz, Woo Rank, SEO Quake, SEMrush, and Google Keyword Planner for ongoing SEO analysis, keyword research, and competitor tracking
- Streamline digital marketing operations through integrated email campaigns, SEO optimization, and social media management, driving measurable growth in audience engagement
Digital Marketing Executive
Simplifai Cognitive Services Pvt Ltd
10.2020 - 10.2022
- Handling the Facebook Business Accounts Manager and Managing the Paid ads and Company Facebook Pages Creating social media monthly calendar for tracking the social media posts for the month
- Creating company Facebook page and regularly updating and posting infographics regarding the services Co-ordinated with Campaign execution in various events, new product launches etc
- Increasing the likes for the Facebook pages through organic and paid ads
- Managing the company Pages on LinkedIn and Facebook
- Promoting the company services through different WEB Promotions like Face book, Twitter, LinkedIn
- Responsible for Paid advertisements for Facebook and LinkedIn and track the inquiries in Hubspot CRM and customer mapping journey
- Co-ordinating with content writer for content requirement for the creative’s to be posted on Social Media and pages and for paid promotions
- Run Email campaigns through Mailchimp for product related and brand awareness campaigns Design monthly newsletter and send through Mailchimp
- Working closely with the designers regarding the ad copy design and delivery
- Designed Banners for Social Media postings on Facebook, Twitter, Instagram using Canva
- Creating search, display and Youtube campaigns for the various products and services for the company
- Creating convincing ad copies for the campaigns
- Handled campaigns for the countries like India, Norway, Middle East, India, Sweden, Denmark, Netherlands
- Increasing the conversion rates for the landing pages, testing different landing pages
- Handled the budget of 70,000 NOKS per month
- Check the Meta title, Meta description and make necessary changes in the Word press CMS systems
- Tracking the traffic through Google Analytics
- Run the audit of the website and checking the website speed, Robots.txt file, sitemap.xml Run Plagiarism test for the website content
- Carry on Competitor analysis
- Checking the Google Webmaster tool for the website if any errors
- Tools worked on Moz, Woo Rank, SEO Quake, SEM rush, Google keyword planner
Digital Marketing Executive
Inscomont Services Pvt Ltd
04.2019 - 03.2020
- Handling the Facebook Business Accounts Manager for various Projects and Lead Generation through Facebook Ads
- Co-ordinated with Campaign execution in various Brand awareness campaigns
- Social media campaigns and trend based campaigns like Diwali selfie contest, Women’s day campaign
- Increasing the likes for the Facebook pages through organic and paid ads
- Promoting the company services through different WEB Promotions like Face book, Twitter, LinkedIn and Pinterest
- Responsible for Social Media Marketing through Facebook groups
- Responsible for Paid advertisements for Facebook and track the inquiries and handling Zoho CRM
- Co-ordinating with content writer for content requirement for the creative’s to be posted on Social Media and pages and for paid promotions
- Run SMS and Email campaigns through SEND GRID for generating the inquiries
- Contributed in developing Content for offer, festive based Email Campaigns
- Working closely with the designers regarding the ad copy design and delivery
- Creating Power Point Presentations for paid Social Media campaigns focusing on the strategy, audience targeting, Demographics, lead generated and revenue earned for the specific month
- Designed Banners for Social Media postings on Facebook, Twitter, Instagram using Canva
- Check the Meta title, Meta description and make necessary changes in the Wix, Word press CMS systems
- Off page submission like Social Bookmarking, Image Submission, Web directory submission
- Tracking the traffic through Google Analytics
- Run the audit of the website and checking the website speed, Robots.txt file, sitemap.xml
- Tools worked on Moz, Woo Rank, SEO Quake, Google keyword planner
Digital Marketing Executive
Houceefy
08.2018 - 02.2019
- Responsible for Paid advertisements for Facebook and track the inquiries
- Working closely with the designers regarding the ad copy design and delivery
- Design the advertisement and publish on various realty portals like Magic Bricks, 99 Acres, and Common floor and newspaper ads
- Increasing the likes for the Facebook pages through organic and paid ads
Sales and Advertisement Executive
CURA Division of DAP Consultant Pvt. Ltd
04.2016 - 05.2018
- Handling the initial inquiries from NRI’s and local clients and briefing regarding the services
- Sending introductory mail to the interested prospects
- Responsible for Social Media Marketing through Facebook groups
- Responsible for Paid advertisements for Facebook and track the inquiries
- Design the advertisement and publish on various realty portals like Magic Bricks, 99 Acres, and Common floor and newspaper ads
- Promoting the company services through different WEB Promotions like Face book, Twitter, LinkedIn and Pinterest
- Creating testimonials of the clients who have successfully used the services
- Social Media Management tool Sprout Social for scheduling posts
Visa Processing Officer
A.V. Immigration and Career Consultancy Pvt Ltd
05.2014 - 03.2016
- Responsible for Permanent Resident Visas for countries like Canada, Hong-Kong, Denmark, Australia
- Screening and verifying the documents of the clients
- Interacting with clients to solve their queries related to the process
- Assisting the clients in arranging the required documents, filling up the various forms according to the Government guidelines and guiding them how to go about the submission of the documents
- Updating the clients regarding any change in the immigration process
- Follow up with the clients once the visa is issued and explaining them the process for Visa Stamping
- Updating the team on any new update
- Involved in training about the process to the new joiners
- Ensuring that there are no income losses that may arise due to client complaints
- Preparing the monthly case filing submission data
- In absence of Senior Case Processing Manager handling the team and make sure all the queries are sorted and the given tasks are completed
- Taking weekly follow up from the clients by calling them and reverting by emails
Recruiter Consultant
Greenfield Management& Placements Consultants Pvt. Ltd
09.2012 - 04.2014
- Responsible for the recruitment in manufacturing sector
- Giving the Brief description about the company rules, regulations etc
- Visited various manufacturing companies to understand the company’s requirement in order to recruit potential candidate
- Understanding the job description and searching for the resumes on portals like Monster, Times job as well as the company’s data bank
- Responsible for initial screening of the candidates by conducting telephonic interview
- Scheduling the interviews of the candidates
- Educate clients on the recruiting process
- Solicit candidate’s feedback throughout the interview process
Education
Master of Business Administration -
University of Pune
Pune, Maharashtra05.2014
Bachelor of Commerce -
University of Pune
Pune, Maharashtra04.2011
HSC -
Maharashtra State Board
Pune, Maharashtra03.2005
SSC -
Maharashtra State Board
Pune, Maharashtra03.2003
Skills
- Google Ads
- SEO
- Email Marketing
- Google Analytics
- Facebook Ads
- Social Media Marketing
- WordPress
- Canva designing
- Marketing Automation
- Data Visualization using Power BI
- Landing page design
Certification
- Certification in Digital Marketing from Digital Trainee
- Google Adwords Certified. Fundamentals and Search Network
- Certification in Google Data Studio from Udemy
- Google My Business Certification
- Foundations of Digital Marketing and E-commerce from Google
- AI in Marketing from Leela Shankar
Languages
English
Hindi
Marathi
Tools
Wix, Wordpress, Mailchimp, Enagagebay, Hubspot, Zoho, Buffer, Zoho Social, Canva, Moz, WooRank, Seoptimer, Ahrefs, SEM Rush, Uber Suggest, Certification in Data Studio, Power BI
Timeline
Marketing Technologist
UnitedLayer LLC
01.2023 - Current
Digital Marketing Executive
Simplifai Cognitive Services Pvt Ltd
10.2020 - 10.2022
Digital Marketing Executive
Inscomont Services Pvt Ltd
04.2019 - 03.2020
Digital Marketing Executive
Houceefy
08.2018 - 02.2019
Sales and Advertisement Executive
CURA Division of DAP Consultant Pvt. Ltd
04.2016 - 05.2018
Visa Processing Officer
A.V. Immigration and Career Consultancy Pvt Ltd
05.2014 - 03.2016
Recruiter Consultant
Greenfield Management& Placements Consultants Pvt. Ltd
09.2012 - 04.2014
Bachelor of Commerce -
University of Pune
HSC -
Maharashtra State Board
SSC -
Maharashtra State Board
Master of Business Administration -
University of Pune
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