Summary
Overview
Work History
Education
Skills
Timeline
Generic

Suchita Shah

Content Head Executive Producer Showrunner

Summary

A dynamic team leader, heading content teams for Originals, International Formats, Branded Content.


Converting data insights into compelling stories since last 22 years.

Transforming ideas into successful, revenue generating IPs.

Creating Original Music that generates Listenership and Views.

Pioneering content that travels across TV, digital and streaming platforms.


Associated with brands like MTV Hustle | Swayamwar | Nach Baliye | Filmfare | Femina Miss India | Jassi Jaisi Koi Nahin | Page 3.

Content Game-changer Of The Year 2024 - Adgully


MTV Hustle 2.0 -
Best Youth Show 2023 - Indian Telly Awards


Troll Police - Best Non-fiction Show 2019 - Indian Telly Awards


Swayamwar - Best Unscripted Show 2010


Kaun Banega Champu? - Best Non-fiction Show 2008 - ITA Awards


Sabarmati - a documentary on Godhra Riots - IDPA Award 2004


Page 3 - The longest running magazine format show in India

Overview

23
23
years of professional experience

Work History

Head of Content Originals, MTV

JioHotstar
08.2021 - 01.2025


  • MTV Hustle - an iconic, Hip hop music show that brought about a cultural shift in the Indian Rap scene by bringing Underground Music into Mainstream Entertainment.
    Over 3 seasons- 60 New Artists | 400+ Tracks | 250+ Original Tracks.
    Boasting the Best Original Format in a decade, MTV Hustle became a brand synonymous with #Trending | YT Views | Spotify Listenership | IG Reels.


Other Projects:

  • Anything For Love - India's first Couple Game Show with gender inclusivity
  • Ex Or Next - A unique social experiment where Exes are given a second chance at Love
  • India's Fastest - The hunt for the next Fast Bowler | Developed for a renowned IPL Team
  • Switch - Artists switch their music genre to create a unique collab track | Designed for Amazon Prime

    Projects under production:
  • MTV Hustle Namma Pettai - the first Tamil Hip hop platform for budding rappers showcasing artists from India, Sri Lanka, Singapore, Malaysia, UK and USA
  • An exclusive Stand-up Comedy IP that bridges the gap between consumption of comedy on TV and streaming platforms, balancing big city humor and small-town jokes

Producer | Showrunner | Director

Penny Wise Productions
09.2015 - 07.2021
  • Showrunner of Young Genius for CNN News18, History Channel and SOL.
  • Designed Indonesia's first Dance Reality Show for ANTV amd GoQuest Media.
  • Designed a Captive Reality Format with Celebrity Couples, for Optimystix Entertainment.
  • Created Comedy Ka Rocket for SOL Productions and BIG Magic.
  • Developed a fiction show for young adults to be telecast on Channel 5 and Toggle, Singapore.
  • Developed an Experiential Travel and Lifestyle show for CNA Lifestyle, Singapore.
  • Produced and directed Sketch Comedies for Tata Sky Active Comedy and Shemaroo.
  • Created a Non-fiction property for the OTT launch of Hoopr, a platform for copyright-free music.
  • Conceptualized 'Love Story', a Bollywood Musical with TV celebs, for Indian audiences in US.

Sr. Creative Director, MTV

Viacom18 Media Private Limited
10.2017 - 09.2018


Showrunner for Originals | Acquired Formats | Branded Content.

  • Troll Police ‐ India's first show on Cyber Bullying | Winner of Indian Telly Award 2019
  • Dating In The Dark - Dating Reality Show | Talpa Format adapted for India
  • Super Fight League - MMA | Live | First time on prime time TV
  • Box Cricket League - Season 3 | The most trending season of BCL


Creative Development

  • Originals- Ace Of Space | Indian Dance League | Being Indian Comedy Show | Served Hot
  • International formats- Anti-Social Network | Heaven or Hell | Take Me Out | Unreal

Sr. Creative Consultant

Balaji Telefilms Ltd.
09.2014 - 08.2015
  • Nach Baliye Season 7 - Reinvented a successful Weekend Show into a Weekday Primetime Daily Watch for Star Plus.
  • Designed a one‐of‐its‐kind, interactive media game show for Google India (YT) and Amazon Shopping Website.

Sr. Creative Consultant, Star Plus

Star India Pvt Ltd.
09.2012 - 05.2014

In charge of Originals and Commissioned Projects.
Creative development and supervision of Non-fiction Shows under production.

  • MAD In India - Comedy Show
  • The Front Row with Anupama Chopra, Hindi - Interviews
  • Ladies Only - Chat Show
  • Star Queen - Game Show
  • Kuchh Kar Dikhana Hai - Variety Entertainment Show
  • 9 other shows under development as content line-up for the launch of afternoon band on Star Plus.

Sr. Creative Director | Showrunner

Sol Production
04.2009 - 09.2012

In‐charge of Originals & International Formats - Fiction | Non-fiction | Reality Shows | Events.


Creative Director, Director of Swaymawar on Imagine TV.

The highest rated Reality Show in India. A show that made headlines with celebs choosing their life partner on TV.

Winner of Indian Telly Award 2010.

  • Season 1: Rakhi Ka Swayamwar
  • Season 2: Rahul Dulhaniya Le Jaayega.
  • Season 3: Ratan Ka Rishta.


Events at SOL Productions:

  • Filmfare Awards 2009‐ Sony Entertainment Television
  • Femina Miss India 2010‐ Sony Entertainment Television
  • Happy Ending 2010– NDTV Imagine
  • Love Ne Bana Di Jodi‐ STAR Plus
  • Hum Bhi Agar Bachhe Hote! – Colors, Viacom18
  • Godhbharaai– NDTV Imagine

Creative Strategist

Reliance Broadcast Network Limited
11.2008 - 03.2009

Designed the Programming Strategy for an upcoming film channel on the basis of viewership, data and research.
This included FPC | Time‐bands for films | Wrap‐around content | Programming ideas for the launch and sustenance of the new channel.

Senior Creative Director

Moving Picture Company
09.2008 - 03.2009

Creative Director, Director of an exclusive show Singh Izz King on STAR News.
Creating and pitching Original IPs.
Creative supervision all non-fiction formats under production.

Sr. Supervising Producer, FILMY

Sahara One Network
07.2006 - 08.2008

Spearheaded Comedy | Bollywood Content | Events | Magazine formats | Chat Shows | Cricket


  • Kya Aap Paanchvi Fail Champu Hain?‐ Best Non‐ fiction Show, Indian Telly Awards
  • Kaun Banega Champu? - Critically acclaimed, full-length spoof of Kaun Banega Crorepati
  • FILMY Cocktails - Daily entertainment news and Film Reviews
  • Jigar Maa Badi Aag Hai! -A sitcom with seasoned actors like Neena Gupta, Kanwaljeet, Sunil Grover, Kiku Sharda
  • Rokkky's 99 - Countdown Show with Chunkey Pandey
  • Film Premiere Nites
  • Live Music Events
  • Sahara BSNL Cricket Series

Executive Producer, ZOOM

The Times Of India
01.2005 - 06.2006

Launched and directed Page 3‐ an Entertainment News Daily, that ran for almost 14 years, making it the longest running magazine format in India.


Creative supervision of Glamour, Travel and Lifestyle shows like Big Nite, Go Goa!, Filmy Fever.

Director | Assistant Director

Freelance Projects
03.2002 - 12.2004
  • Jassi Jaisi Koi Nahin, Sony Entertainment ‐ Director
  • Baghban, B R Films ‐ Assistant Director
  • A weekly fiction column in The Indian Express, Pune
  • Assistant Director on fiction shows for Star Plus, Sony and SAB TV

Education

Masters in Mass Communication,

Symbiosis International University
Pune
03-2003

Skills

    Creative Strategy

    Innovation

    Decision-making

    Leadership

    Business Intelligence

    Original Ideas

Timeline

Head of Content Originals, MTV

JioHotstar
08.2021 - 01.2025

Sr. Creative Director, MTV

Viacom18 Media Private Limited
10.2017 - 09.2018

Producer | Showrunner | Director

Penny Wise Productions
09.2015 - 07.2021

Sr. Creative Consultant

Balaji Telefilms Ltd.
09.2014 - 08.2015

Sr. Creative Consultant, Star Plus

Star India Pvt Ltd.
09.2012 - 05.2014

Sr. Creative Director | Showrunner

Sol Production
04.2009 - 09.2012

Creative Strategist

Reliance Broadcast Network Limited
11.2008 - 03.2009

Senior Creative Director

Moving Picture Company
09.2008 - 03.2009

Sr. Supervising Producer, FILMY

Sahara One Network
07.2006 - 08.2008

Executive Producer, ZOOM

The Times Of India
01.2005 - 06.2006

Director | Assistant Director

Freelance Projects
03.2002 - 12.2004

Masters in Mass Communication,

Symbiosis International University
Suchita ShahContent Head Executive Producer Showrunner