A dynamic team leader, heading content teams for Originals, International Formats, Branded Content.
Converting data insights into compelling stories since last 22 years.
Transforming ideas into successful, revenue generating IPs.
Creating Original Music that generates Listenership and Views.
Pioneering content that travels across TV, digital and streaming platforms.
Associated with brands like MTV Hustle | Swayamwar | Nach Baliye | Filmfare | Femina Miss India | Jassi Jaisi Koi Nahin | Page 3.
Content Game-changer Of The Year 2024 - Adgully
MTV Hustle 2.0 - Best Youth Show 2023 - Indian Telly Awards
Troll Police - Best Non-fiction Show 2019 - Indian Telly Awards
Swayamwar - Best Unscripted Show 2010
Kaun Banega Champu? - Best Non-fiction Show 2008 - ITA Awards
Sabarmati - a documentary on Godhra Riots - IDPA Award 2004
Page 3 - The longest running magazine format show in India
Other Projects:
Showrunner for Originals | Acquired Formats | Branded Content.
Creative Development
In charge of Originals and Commissioned Projects.
Creative development and supervision of Non-fiction Shows under production.
In‐charge of Originals & International Formats - Fiction | Non-fiction | Reality Shows | Events.
Creative Director, Director of Swaymawar on Imagine TV.
The highest rated Reality Show in India. A show that made headlines with celebs choosing their life partner on TV.
Winner of Indian Telly Award 2010.
Events at SOL Productions:
Designed the Programming Strategy for an upcoming film channel on the basis of viewership, data and research.
This included FPC | Time‐bands for films | Wrap‐around content | Programming ideas for the launch and sustenance of the new channel.
Creative Director, Director of an exclusive show Singh Izz King on STAR News.
Creating and pitching Original IPs.
Creative supervision all non-fiction formats under production.
Spearheaded Comedy | Bollywood Content | Events | Magazine formats | Chat Shows | Cricket
Launched and directed Page 3‐ an Entertainment News Daily, that ran for almost 14 years, making it the longest running magazine format in India.
Creative supervision of Glamour, Travel and Lifestyle shows like Big Nite, Go Goa!, Filmy Fever.
Creative Strategy
Innovation
Decision-making
Leadership
Business Intelligence
Original Ideas