Suchitra Joshi

• Documented processes and drafted SOPs to comply with regulations and company policies.
• Monitored office workflow and administrative processes to keep operations running smoothly.
• Led change and transformation across business areas to deliver benefits and align company resources.
• Negotiated new annual contracts and service agreements with vendors to achieve prime pricing.
• Worked closely with organizational leadership and board of directors to guide operational strategy.
• Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
• Performed statistical analyses to gather data for operational and forecast team needs.

• Developed and maintained relationships with customers and suppliers through account development.
• Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
• Managed budget implementations, employee evaluations, and contract details.
• Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
• Implemented operational strategies and effectively built customer and employee loyalty.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Introduced new methods, practices, and systems to reduce turnaround time.
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.

• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
• Developed strategies to incorporate PR and media to further enhance brand and build market share.
• Increased consumer retention by reactivating dormant consumers through retention campaigns.
• Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
• Redesigned user experience, site functionality and online merchandising to increase sales.
• Created official company page on various social media platforms to facilitate interaction with customers.
• Oversaw and guided brand marketing programs to optimize user product experience.
• Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
• Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
• Increased market awareness and penetration through development of creative collateral.
• Coordinated teams of design and implementation professionals to manage all project objectives.

· Functioning as a member of Corporate Sales Team since the inception of corporate sales vertical in IndiGo.

· Leading & supporting tasks pertaining to corporate sales, business development & key account management for Mumbai region

· Key driver for achieving territory revenue targets. Supervising yields and margins in relevance to the team revenue targets.

· Overseeing key account management for top corporate customers & travel management companies - PAN India.

· Ensuring closures of global RFP’s/travel bids & centralized contracting.

· Leading activities involving vendor management, business event & alliances.

· Responsible for initiating the new project leads and cross promotional activities.

· Engage into various CSR activities like Awareness on HIV Aids/ Awareness on Mental Illness/Awareness on Inessential Vaccinations.

Highlights:-

· Leading team and handling:

o TMC/MNA (CWT/BCD/KUONI, etc.)

o Key accounts (ABG/L&T/HUL & more)

· Deftly conducted:

o Global RFP’s & Participation in bidding processes with global vendors.

o Cross promotional events & customized FAM trips.

o Various regional activities for key accounts.

o Building a platform to gather relevant Market Intelligence.

o Account specific road shows & awareness campaigns.

o Master Data Base Management for internal customers.

· Team Lead Role with large revenue targets to be achieved from MNA’s, Trade Agents, Retailers and Wholesalers.

· Initiation & closure of fresh sales acquisitions and maintain effective customer relationships.

· Design strategies for retention & enhancement of revenue through various channels of business alliances.

· Managed and functionally administered the Trade Sales Team.

· Enhancing market share through various channels of business association.