Suchitra Raina
New Delhi
Summary
Results-driven Sales Manager with exceptional productivity and efficient task completion. Specializes in strategic sales planning, customer relationship management, and market analysis. Excels in negotiation, communication, and leadership to drive team success and exceed sales goals.
Overview
8
8
years of professional experience
Work History
Sales Manager
Zee Entertainment Enterprises Ltd
Noida
08.2024 - Current
- Handling clients like RBIL, CCIL, Unicharm, Perfetti, Relaxo, Patanjali, HMSI, DFM, KRBL, RSPL, DS Group. etc.
- Developing and implementing sales strategies to increase market share for Big Magic and Zee Biskope Channel.
- Analyzing data to identify trends in customer behavior and develop plans accordingly.
- Conceptualizing TV sales strategies and solutions to address client challenges and close annual deals.
- Engaging with clients to understand their business challenges and requirements, and position Zee as a strategic partner by offering a range of solutions available and the cost benefits.
- Identifying market opportunities for strategic areas of growth, key brands, resulting in additional revenue.
Client Solutions Manager - Key Accounts
Mirchi
11.2021 - Current
- Managing clients like SAR Group, Akzonobel, Hero Cycles, Unicharm, American Express, Parryware, Muthoot Finance, Relaxo, Tops, Lenskart, Mamaearth, Hindware, Garmin, etc
- Helped brands in developing and executing radio, digital and on-ground led campaigns basis their business objective
- Have worked upon setting up of brand planning calendar, coordinating cross-functional activities and planning processes, managing timelines, and ensuring timely completion of all deliverables of the campaigns in execution phase
- Developed annual account objectives and formalized brands communications of their goals and annual plans in line with our radio, digital and on-ground IPs
- Conducted regular meetings with clients to discuss project progress and provide updates
- Collaborated with internal teams to develop strategies for improving brand's experience
- Developed strategies for increasing sales of client solutions by leveraging existing relationships
- Maintained up-to-date knowledge of industry trends and best practices in order to inform strategy decisions
Affiliate Marketing Specialist
GUS Education India
03.2021 - 08.2021
- Handled end-to-end affiliate marketing channels for the UK and German Brands (The University of Law, Arden University, Berlin School of Business Innovation)
- Maintained a set of publishers based on the demographics and courses offered by the brands for lead generation
- Conducted weekly reporting with the brands to understand the quantity and quality of leads generated from each publisher
- Conducted monthly projections and ROI for the brands to analyze CPL and spends generated by each publisher
- Gathered and organized information to plan advertising campaigns
- Identified, developed, and evaluated marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
- Consultation with publications to learn about conventions and social functions and to organize prospect events for promotional purposes
Assistant Manager Business Development
Radiowalla Network Private Limited
02.2019 - 07.2020
- Handled key accounts of Delhi and Kolkata Region
- Conducted market review / case studies and analyzed competitor's activities for devising strategies
- Handled internal music & content and account management team & for brand's final music execution
- Assisted clients with growing business opportunities with use of effective technology
- Improved client consultations and determined needs through team management
Area Sales Manager
Ravi Foods Pvt. Ltd.
01.2018 - 01.2019
- Handled Modern Trade key accounts such as Big Bazaar, Spencers, WH Smith, Big Basket E- Commerce and other regional accounts in North
- Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals and created effective strategies to target new markets after researching and analyzing competitor behavior
- Partnered and managed sales team members in Delhi UP Markets
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory
- Developed plans to build-up weighted distribution in each area/region in coordination with distributor's local management, and follow-up to achieve timely & effective implementation
Marketing Intern
Hyderabad Duty Free
04.2017 - 06.2017
- Performed market analysis and researched latest trends happening in Duty Free stores around the world and collaborated with Category Team to help expand marketing channels
- Generated sponsorship with related and partnering entities to enhance marketing objectives at the departure store to achieve maximum footfall
- Coordinated with vendors to develop support materials for campaigns
- Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms
Education
MBA - Marketing
Symbiosis Institute of Business Management
Hyderabad01.2018
Bachelor's Degree - Literature
Motilal Nehru College - University of Delhi
01.2016
Skills
- Client Relationship Management
- Key account development
- Solution selling
- Marketing campaign management
- Business Development
- Campaign building
- Project Implementation
- Growth Strategies
- Campaign Management
Timeline
Sales Manager
Zee Entertainment Enterprises Ltd
08.2024 - Current
Client Solutions Manager - Key Accounts
Mirchi
11.2021 - Current
Affiliate Marketing Specialist
GUS Education India
03.2021 - 08.2021
Assistant Manager Business Development
Radiowalla Network Private Limited
02.2019 - 07.2020
Area Sales Manager
Ravi Foods Pvt. Ltd.
01.2018 - 01.2019
Marketing Intern
Hyderabad Duty Free
04.2017 - 06.2017
MBA - Marketing
Symbiosis Institute of Business Management
Bachelor's Degree - Literature
Motilal Nehru College - University of Delhi
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