Suchitrasen Nayak
Mumbai
Summary
Results-driven Business Head with 25+ years of progressive leadership across the Agri-Input sector, delivering sustained P&L growth, market expansion, and high-impact team performance across India and global markets. Recognized for doubling revenue within two years and leading 500+ member field organizations across 18 states. Deep domain expertise spanning fungicides, bio-stimulants, pesticides, and specialty crop inputs — with a proven ability to build brands, forge strategic alliances, and drive category leadership in competitive agri-markets.
Overview
25
25
years of professional experience
4
4
Languages
Work History
Head of Marketing
InGene Organics Pvt. Ltd (Group Co. of Biostadt India Ltd)
04.2025 - Current
- Own full P&L responsibility for PAN India topline and bottom-line marketing targets; govern budget, ROI and profitability projections.
- Lead and align Product Managers and Zonal Marketing Managers to ensure integrated, market-responsive campaign execution.
- Architect ATL/BTL campaigns, digital marketing ecosystem and social media strategy to drive brand visibility and demand generation.
- Drive new product development pipeline from concept to launch; oversee brand positioning and pricing strategy in collaboration with Sales.
- Champion innovation and organisational agility as a change leader in a high-growth environment.
National Sales Manager
InGene Organics Pvt. Ltd (Group Co. of Biostadt India Ltd)
04.2022 - 03.2023
- Delivered >30% topline growth YoY for two consecutive years, alongside >30% improvement in bottom-line contribution.
- Built and led a 500+ member national field organisation (148 on-roll, 350+ off-roll) across 18 states.
- Devised and executed channel strategy that deepened penetration in high-potential Fruits & Vegetables markets.
- Drove Nanological (Bio-stimulants), IM (Pesticides) and Micronutrients portfolios through precision demand-generation initiatives.
- Reduced DSO and enhanced liquidation through aligned HO-field marketing strategy, strengthening working capital efficiency.
- Established institutional partnerships with PepsiCo, Mahindra HZPC and leading seed companies, accelerating Bio-stimulant adoption.
National Marketing Manager
InGene Organics Pvt. Ltd (Group Co. of Biostadt India Ltd)
06.2020 - 04.2022
- Directed all marketing operations across India, including annual budget management and ROI performance tracking.
- Led product manager and zonal marketing manager teams for integrated campaign planning and execution.
- Drove new product development initiatives and defined digital/social media marketing strategy to scale brand awareness.
Senior Portfolio Manager
Indofil Industries Limited
03.2019 - 06.2020
- Led global fungicide portfolio strategy and managed end-to-end product life cycle across multiple markets.
- Established and optimised Bangladesh B2C business, enhancing Sales & Marketing team capability and efficiency.
- Developed market intelligence-driven growth strategies aligned to profitability benchmarks and competitive dynamics.
- Coordinated with corporate and cross-functional teams to sharpen market expertise and accelerate portfolio performance.
Fungicide Portfolio Manager
Rallis India Limited
03.2013 - 03.2019
- Managed existing and future pipeline product life cycle strategies, profitability plans and gross margin responsibility for the entire fungicide portfolio.
- Executed label expansions, new SKUs, packaging actions and market gap identification to drive portfolio growth.
- Developed and implemented sales enablement, workshop, capsule and regional training sessions to equip product knowledge to field teams.
- Received Special Award for Enterprising Performance for four consecutive years of sustained portfolio delivery.
Regional Marketing Manager
Rallis India Limited
06.2012 - 06.2013
- Assessed market intelligence, FIBRES Agility Index, Rural Trends and competitive pricing for Eastern India territory.
- Planned and implemented EAGLE systems: Saksham Grahak Bandhan & Pragati review frameworks for channel effectiveness.
- Monitored channel partner engagement, scheme performance and RNR incentives for Distributors and Dealers.
Regional Sales Manager – North Bengal & North East
ADAMA India Pvt. Ltd
02.2011 - 06.2012
- Managed regional sales operations, built distributor networks, and drove agri-input penetration across North Bengal and North East India territories.
Territory Manager – East
Dow AgroSciences India Pvt. Ltd
01.2001 - 01.2011
- Built decade-long field sales expertise across Eastern India with a global agri-sciences leader — developing deep agronomic knowledge, channel relationships, and a track record of consistent performance across crop inputs and protection products.
Education
MBA (Executive) -
SKMPL University
01-2007
M.Sc. - Agriculture (Entomology)
BCKV University
01-2000
Skills
Financial accountability for business performance
Integrated sales and marketing
Market penetration techniques
Product design and development
Distribution network optimization
Integrated marketing strategies
Accomplishments
- Doubled company revenue from ₹71 Cr to ₹140 Cr within two years at InGene Organics — delivering >30% YoY topline and >30% improvement in bottom line.
- Commanded >2,100 KL volume and 36% market share in the Hexaconazole segment at Rallis India, establishing clear category leadership.
- Built and led a high-performing national team of 148 on-roll + 350+ off-roll employees spanning 18 states across India.
- Established Bangladesh B2C business for Indofil Industries from the ground up, focusing on top-10 product lines and scaling Sales & Marketing operations.
- Successfully launched 3 new SDHI chemistry products targeting high-velocity DM, PM & SB segments, driving significant revenue diversification.
- Maintained >15% Apple market share for three consecutive years and held >25% share in Paddy Leaf Blast segment via Isoprothiolane (>500 KL volume) at Rallis India.
- Forged strategic alliances with PepsiCo, Mahindra HZPC, and leading seed companies for Bio-stimulant growth, opening new institutional revenue streams.
- Received Special Award for Enterprising Performance for sustaining the Rallis Fungicide portfolio for four consecutive years (2013–2017).
PERSONAL DETAILS
- Date of Birth: 4th January 1975
- Marital Status: Married
- Languages: Hindi, English, Odia, Bengali
- Leadership Style: Change Agent
- Collaborator
- Innovator
Timeline
Head of Marketing
InGene Organics Pvt. Ltd (Group Co. of Biostadt India Ltd)
04.2025 - Current
National Sales Manager
InGene Organics Pvt. Ltd (Group Co. of Biostadt India Ltd)
04.2022 - 03.2023
National Marketing Manager
InGene Organics Pvt. Ltd (Group Co. of Biostadt India Ltd)
06.2020 - 04.2022
Senior Portfolio Manager
Indofil Industries Limited
03.2019 - 06.2020
Fungicide Portfolio Manager
Rallis India Limited
03.2013 - 03.2019
Regional Marketing Manager
Rallis India Limited
06.2012 - 06.2013
Regional Sales Manager – North Bengal & North East
ADAMA India Pvt. Ltd
02.2011 - 06.2012
Territory Manager – East
Dow AgroSciences India Pvt. Ltd
01.2001 - 01.2011
M.Sc. - Agriculture (Entomology)
BCKV University
MBA (Executive) -
SKMPL University