Teams
Sudam Sahoo
Regional Manager Marketing
Bhubaneswar
Summary
Versatile & skilled Marketing Specialist to develop successful campaigns on the organizational objective. Forward-thinking and resourceful leader with solid accomplishments in the marketing field. Prepared to leverage 12 years of marketing experience, Performance-driven marketing professional skilled in creating plans & successful launches, promotions & development. Pursuing a new professional challenge with a progressive company. Well-versed in 360 Degree Product Launh, ATL & BTL activations, Content creation, Brand management in both and Traditional & Trending marketing approaches.
Overview
11
11
years of professional experience
8
8
years of post-secondary education
Work History
Regional Marketing Manager
HDFC Bank
03.2022 - Current
- Developed strong relationships with key stakeholders, fostering marketing activations and support across 210 Branches across Odisha.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Liaised between internal creative team & agencies for the branding ideas, innovation campaign design for brand communication and promotional materials.
- Partnered with external agencies to develop strategic marketing plans, ensuring seamless integration of their work into overall marketing plans.
- Increased brand awareness by developing and executing regional marketing strategies.
- Collaborated with sales teams to align marketing efforts with overall business objectives.
- Allocated budget resources effectively to maximize return on investment for marketing initiatives and administered for funding on new marketing programs.
- Enhanced customer engagement through targeted social media campaigns and community events.
- Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
- Managed centralized marketing resources for entire state.
- Managed relationships with Key Influencers, Local media, securing valuable coverage for company news and events.
Marketing Manager
Utkal Kanika Galleria
10.2020 - 03.2022
- Developed creative programs to meet business goals, including partnership building, event sponsorship, activation platforms and customer experience.
- Developed creative sales tools, including presentations, trend reports, MMR, and DMR data sheets.
- Built and improved customer engagement plans, boosting conversion rates [80]%.
- Devised and deployed online marketing plans with effective SEO, social media and viral/influencer video campaign strategies.
- Assessed marketing copy, creative designs and final campaign flow.
- Executed optimal sales strategies to achieve commercial goals from every industry.
- Handled PR, Commercial Ads, Corporate Video Presentation
- Liaise with Event agencies, Media House & PR Agency, Mall Occupants
- Retail Relationship, Exclusive Brand Driven Campaign, Collection of GVs and promotional expenses from brands, Brand Launching Plan
- Revenue generation for SOH & Branding
- Monthly Event Calendar, Financial Year Marketing Budget
- Planning and execution for launching of Mall
Assistant Manager - Asset Activation
Beyond Squarefeet Mall Management Pvt. Ltd.
09.2019 - 10.2020
- Plan, conceptualize and implement for events and promotions to grab footfalls and mall positioning.
- Implementation the annual marketing plan and calendar
- Discovering markets to perceive opportunities for events, market trend and competitor analysis.
- Responsible for dealing with tenants & handling all kinds of tenant grievances.
- Responsible for handling brand launch support and integrated approach for retailers to build their respective brands and business.
- NLI Management, Social Media Handle
Entrepreneur
FIDAGURUS
12.2016 - 07.2018
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Collaborated with sales and marketing departments to support business objectives and client acquisition.
- Closed new business and streamlined transition accounts to customer relations department.
- Participated in industry organization and trade shows to gather competitive and industry intelligence.
- Resource and team collaboration, generating prospects, maintains executive support, project to process, customer relationship, project
management - Outlined omnichannel channel goals across brands and digital platforms, including store systems, web, mobile and marketing systems.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Head of Business Development
Black Bird Media & Entertainment
01.2015 - 12.2016
- Managed administrative logistics of events planning, conceptualizing including contract signing, fee collection, event booking, event promotions, BTL & Outdoor Activities
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
- Delivered exceptional level of service to corporate and government organizations in terms of promotion, Branding, Online Promotion, Conference, Viral Marketing for brands like OLA, Ahuja, Pran, Lupin, Thomas Cook, Oppo, NIT College, ODM School etc..
Sales & Marketing Manager
Derive E Firm LLP
01.2014 - 12.2015
- Trained and developed new sales team associates in products, selling techniques and company procedures.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement.
- Leading the team with 20 members by setting up monthly target and planning for the ROI
Online Marketing Executive
Auroin LLC
12.2012 - 02.2014
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Proactively engaged with foreign clients by phone, email and in-person, which helped established long-term, lucrative relationships.
Education
B.Tech -
Raajdhani Engineering College
Bhubaneswar 02.2007 - 12.2011
CHSE -
D R Nayapalli College
Bhubaneswar 12.2005 - 12.2007
HSC -
Govt. Boys' High School
Bhubaneswar 10.2004 - 11.2005
Skills
Innovative Marketing Planning
undefinedAccomplishments
Awards:
Received Star Awards for the innovation in various marketing Activations in HDFC Bank
Awarded for Innovative Cyber Awareness Campaign by Govt Dept.
Best Marketing Manager for Utkal Kanika Galleria
Best Event Management for Cyclothon by HDFC Bank
Best Digital Marketing for INIFD Bhubaneswar
Software
Zoho
Photoshop
MS Office
Skype
Interests
Exploring Places & Foods
Sports & Fashion
Social & Market Trends
Timeline
Regional Marketing Manager
HDFC Bank
03.2022 - Current
Marketing Manager
Utkal Kanika Galleria
10.2020 - 03.2022
Assistant Manager - Asset Activation
Beyond Squarefeet Mall Management Pvt. Ltd.
09.2019 - 10.2020
Entrepreneur
FIDAGURUS
12.2016 - 07.2018
Head of Business Development
Black Bird Media & Entertainment
01.2015 - 12.2016
Sales & Marketing Manager
Derive E Firm LLP
01.2014 - 12.2015
Online Marketing Executive
Auroin LLC
12.2012 - 02.2014
B.Tech -
Raajdhani Engineering College
02.2007 - 12.2011
CHSE -
D R Nayapalli College
12.2005 - 12.2007
HSC -
Govt. Boys' High School
10.2004 - 11.2005
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