Experienced and determined Technical Product Manager and Scrum Product Owner with over 6 years of experience in digital product development, SaaS platforms, and API integration. Expertise in Scrum methodologies and data-driven decision-making. Adept at bridging the gap between business and technology, optimizing go-to-market (GTM) strategies, and delivering scalable, secure, and high-performance solutions.
Loans Against Property (LAP) and Digital Lending Platforms.
- Led sales campaigns for LAP loans, driving customer acquisition, and enhancing lead-to-loan conversion rates through targeted initiatives.
- Designed and delivered comprehensive MIS reports and sales performance dashboards for management review, enabling data-driven decision-making.
- Provided knowledge and frontline support to the Sales team for LAP products, ensuring product clarity, pitch effectiveness, and faster deal closures.
- Supported customer onboarding journeys by enhancing workflows within the CRM Tap4Lap and Loan Origination System (LOS - Lasersoft, Finnone), reducing turnaround time, and operational errors.
- Gathered and translated business requirements into functional specifications for the IT product team to improve CRM and LOS capabilities, ensuring scalability and compliance.
- Championed the adoption and training of Perfios (bank statement analyzer) and SmartHub (payment collection platform), leading to improved usage rates and operational efficiency.
- Drove sales adoption of digital campaigns and tools, ensuring better utilization of customer insights for higher engagement and conversions.
Defined and implemented the IT product roadmap, contributing to a 20% improvement in system reliability and performance. With 500+ employees and 50,000+ customers, managing 780+ CRs AUM.
- Led the end-to-end new product development for a mobile CRM and vendor application, covering requirement gathering, solutioning, user research, system integration, vendor integration, product launch planning, and post-production updates, leading to a 20% increase in loan applications in Q1.
- Led a comprehensive system integration, new feature or change request project, connecting CRMs, LOS, and LMS platforms, streamlining digital customer onboarding, and improving operational efficiency. (Finnone Neo Secured & Unsecured Lending LOS & LMS, Salesforce CRM)
- Led end-to-end API integration projects (BBPS, Razorpay, UPI, NACH, OCR KYC, KYC verification, Hunter fraud detection), covering requirement gathering, solutioning, system analysis, workflow optimization, project execution, UAT, launch planning, and post-production updates, resulting in a 35% reduction in manual processing time, enhanced fraud detection, and a 50% increase in payment collections.
- Prioritized system integrations, change requests, and new feature development using MoSCoW and data-driven frameworks within the Scrum methodology for SDLC, leveraging JIRA for project management, and capturing requirements as User Stories for the Agile team.
- Managed vendor relationships and conducted cost-benefit analysis, achieving a 60%+ cost reduction in product development, customer acquisition, and vendor onboarding.
- Developed training materials (User Guide, GUI docs, FAQs) for software features to enhance user adoption, increasing adoption rates by 25% through pre-launch testing (CUG), A/B testing, and user feedback loops.
- Enhanced cross-functional collaboration by conducting workshops and weekly update calls, reducing decision-making time across Engineering, Sales, Credit, Risk, Operations, Compliance, and Finance teams.
- Delivered high-quality specification documentation (BRD, FRD, PRD) to support key business stakeholders, training, and business implementations. • Served as the Single Point of Contact (SPOC) for requirement gathering, change requests, and system integrations across the Loan Origination System (LOS) and Business Rule Engine (BRE).
- Conducted build vs. Buy analysis, making strategic decisions on in-house product development vs. outsourcing.
- Collaborated with Engineering teams to resolve technical blockers, improve system stability, and enhance application performance.
- Evaluated UI/UX designs, providing enhancements to the UI/UX team to optimize business processing workflows, leading to an improved user experience, and reduced turnaround time (TAT).
- Boosted product reliability through rigorous QA testing protocols, ensuring a seamless user experience.
Employee of the Quarter, 07/01/20 - 09/30/20