Sudeep Singh
Gurugram
Summary
Dynamic Senior Content Marketing Specialist with over 5 years of experience leading content teams and crafting SEO-optimized strategies that drive significant business growth. Managed a team of 5+ writers to produce over 200 high-performing content pieces, resulting in a 40% increase in organic traffic and securing top 5 Google rankings for targeted keywords. Expertise in content strategy, SEO writing, social media marketing, UX writing, and data-driven content optimization using tools like Google Analytics and SEMrush. Proven track record of success in the EdTech and media industries underscores a commitment to delivering impactful results.
Overview
5
5
years of professional experience
Work History
Senior Associate Content Marketing
Sunstone Eduiversity
08.2023 - Current
- Led a team of 5 writers to build 200+ SEO-optimized college profile pages, driving 40% organic traffic growth i.e. 20K to 32K monthly visitors in 6 months.
- Executed keyword research strategy using SEMrush and Google Search Console, ranking 50+ target keywords from position 15 to top 5.
- Produced 100+ data-driven infographics using Canva, boosting social media engagement 45% and acquiring 3,500+ new followers in 8 months.
- Launched YouTube channel alongside team, scripting video content and producing Instagram Reels for brand awareness, scaling subscriber base from 8,000 to 12,000 in 6 months
- Built content calendar executing 15+ monthly blog posts, increasing time-on-page 25% and reducing bounce rate 30%.
- Optimized on-page SEO elements (meta descriptions, title tags, internal links) with SEO specialists and developers, raising site score from 32 to 46.
Content Writer
Vidya Planet
12.2022 - 07.2023
- Managed editorial calendar producing 40+ monthly blog posts on education technology topics with 98% on-time delivery rate.
- Collaborated with Marketing team to align messaging with brand strategy and objectives.
- Revamped 100+ website pages through keyword research, meta tag refinement, and content restructuring, achieving 60% organic traffic surge (8K to 12.8K monthly visitors).
- Partnered with developer and design team to craft 10+ conversion-focused landing pages, lifting conversion rate by 22%.
- Refined and standardized 500+ content pieces for brand consistency and accuracy, slashing revision requests by 40%.
- Monitored content performance using Google Analytics, delivering monthly reports that achieved 87.6% goal completion rate.
UX Writer
Scriptdone Software
06.2021 - 08.2022
- Created user-centered microcopy and interface content for 25+ web and mobile application features, improving user task completion rate by 35% based on A/B testing results
- Collaborated with product managers, designers, and developers in Agile sprints to develop content strategy for 3 major product launches, contributing to 50,000+ user acquisitions
- Conducted user research sessions with 100+ participants and analyzed behavioral data to inform content decisions, reducing user drop-off rate by 28%
- Developed comprehensive product documentation, user guides, and help center content totaling 80+ articles that decreased customer support tickets by 20%
- Designed content style guide and voice/ tone framework adopted across 15+ team members, ensuring consistent user experience
- Performed iterative content testing and optimization, achieving 95% content clarity score in user comprehension tests
Web Content Writer
Aaj Ki Khabar
04.2018 - 02.2019
- Wrote and published 150+ news articles across multiple topics, maintaining strict daily deadlines of 10 article/ day.
- Adapted 50+ news stories for multi-platform distribution including web, mobile, and social media channels, increasing content reach by 40%
- Collaborated with editorial team of 10+ journalists to maintain content quality and brand voice consistency across 200+ weekly publications
Education
Bachelor of Science (B.Sc.) in Electronic Media - Journalism And Mass Communication
Makhanlal Chaturvedi Rashtriya Patrakarita Vishwavidyalaya
Lucknow, India08-2018
Skills
- SEO Tools: SEMrush, Google Search Console, Yoast SEO
- Analytics: Google Analytics (GA4), Google Tag Manager
- Content Management: WordPress, Content Management Systems (CMS)
- Design Tools: Canva, Figma
- Other: Microsoft Office Suite, Google Workspace
- Content & Marketing Skills: SEO Content Writing & Optimization, Keyword Research & Analysis, Content Marketing Strategy, Social Media Optimization, Email Marketing & Copywriting, UX Writing & Microcopy, Brand Voice Development, Link Building Strategy
- Soft Skills: Team Leadership & Mentoring, Cross-Functional Collaboration, Data-Driven Decision Making, Time Management & Deadline Adherence, Creative Problem Solving, Adaptability & Fast Learning
Timeline
Senior Associate Content Marketing
Sunstone Eduiversity
08.2023 - Current
Content Writer
Vidya Planet
12.2022 - 07.2023
UX Writer
Scriptdone Software
06.2021 - 08.2022
Web Content Writer
Aaj Ki Khabar
04.2018 - 02.2019
Bachelor of Science (B.Sc.) in Electronic Media - Journalism And Mass Communication
Makhanlal Chaturvedi Rashtriya Patrakarita Vishwavidyalaya