Corel and Adobe suite
Sudeesh Shanmughan
Visual Merchandiser
Bangalore
Summary
Creative Lead Visual Merchandiser with demonstrated leadership, planning and organizational abilities. Bringing understanding of sales, marketing, inventory control, customer service and business operations developed over 20 years of experience in field.
Overview
20
20
years of professional experience
5
5
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
Head - Visual Merchandiser
Mia By Tanishq, Titan Company Ltd
Bangalore
10.2019 - Current
- Collaborated with store management to execute targeted marketing campaigns and promotional events.
- Evaluated in-store analytics to refine merchandising tactics based on customer behavior and preferences.
- Managed inventory levels, ensuring optimal stock availability for visually appealing merchandise displays.
- Developed engaging seasonal promotions with unique visual elements for increased revenue generation.
- Coordinated with vendors for special event setups, enhancing the overall effectiveness of promotional activities within the store environment.
- Improved store aesthetics by incorporating relevant themes into the design of displays and signage material.
- Implemented innovative merchandising techniques for improved store traffic flow and customer engagement.
Chief Visual Merchandiser
WYSIWYB Design Studio Pvt Ltd
Bangalore
01.2016 - 09.2019
- Delivered impactful presentations to clients, clearly communicating findings and recommendations for optimal decisionmaking.
- Created detailed project reports that demonstrated the value of delivered solutions while maintaining transparency in all aspects of the consulting process.
- Designed tailored training programs for clients, boosting employee engagement and productivity levels.
- Led a team of consultants to successfully complete complex projects on time and within budget constraints.
- Established a reputation as a trusted advisor among clients by providing expert guidance on industry trends and best practices.
DGM - Visual Merchandising
Arvind Brands Ltd
Bangalore
02.2013 - 11.2015
- Streamlined fixture setup processes, reducing time spent on labor-intensive tasks while maintaining high-quality presentations.
- Managed inventory levels, ensuring timely restocking of high-demand items in visually compelling ways.
- Continuously educated self on emerging fashion trends and retail industry developments, ensuring up-to-date knowledge and application of relevant strategies within the visual merchandising role.
- Maximized customer engagement by creating visually appealing window displays that showcased seasonal trends.
- Contributed to the development of company-wide visual merchandising guidelines, establishing best practices for stores across the region.
- Enhanced store visuals by designing and implementing innovative merchandising displays.
- Implemented creative solutions for space constraints, devising unique methods of showcasing products within limited square footage areas.
Visual Merchandising Manager
Reliance Retail
Mumbai
01.2012 - 01.2013
- Established open lines of communication with store personnel regarding any changes made in the visual merchandising plan, ensuring smooth transitions.
- Collaborated with cross-functional teams to execute seasonal promotions and marketing campaigns, driving customer engagement.
- Improved store aesthetic by selecting appropriate fixtures and lighting, creating a more inviting atmosphere for customers.
- Enhanced store visual appeal by designing and implementing creative merchandising displays.
Senior Visual Merchandising Manager
Max Retail, Lifestyle International Ltd
Bangalore
09.2010 - 12.2011
- Leveraged design software programs to create detailed planograms for team members'' reference during floor set installations.
- Mentored junior team members, helping them develop their visual merchandising skills and advance within the company hierarchy.
- Oversaw the installation of window displays, consistently attracting foot traffic and generating interest in featured products.
- Optimized product assortment by analyzing sales data and adjusting display priorities accordingly.
- Launched pop-up shop experiences in key markets, drawing attention to limited-edition products and driving sales.
- Conducted regular store visits to assess compliance with corporate visual standards, providing constructive feedback for improvement when necessary.
Category Visual Merchandiser
Spencers Retail
Kolkata
01.2008 - 09.2010
- Assisted with special event planning and execution, incorporating creative visual elements to enhance the overall atmosphere and support promotional objectives.
- Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
- Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across the store.
- Conducted regular competitor analysis, staying informed of industry trends and adjusting visual merchandising strategy as needed to maintain a competitive edge.
- Evaluated the effectiveness of in-store signage and wayfinding, recommending improvements to increase overall customer satisfaction during their shopping journey.
- Updated signage regularly to reflect current promotions or markdowns, improving clarity for customers seeking sale items within the store environment.
- Created engaging POP displays that effectively promoted high-margin items, increasing impulse purchases from customers.
Regional Visual Merchandiser
Titan Company Ltd
Chennai
03.2006 - 01.2008
- Improved customer experience by designing engaging window displays that captured attention and enticed shoppers into the store.
- Reduced excess inventory levels through strategic placement of promotional items within store displays, driving increased sell-through rates.
- Established strong relationships with vendors, ensuring timely delivery of fixtures and materials required for seasonal updates.
- Regularly updated store signage and promotional materials, ensuring accurate and timely representation of current offers.
- Balanced competing priorities in a fast-paced retail environment, consistently delivering high-quality visual merchandising results within tight deadlines.
- Ensured brand consistency throughout the region by conducting regular audits of store presentations and providing actionable feedback to team members.
Unit Visual Merchandiser
Shoppers' Stop
Mumbai
12.2003 - 02.2006
- Assisted with special event planning and execution, incorporating creative visual elements to enhance the overall atmosphere and support promotional objectives.
- Streamlined merchandise replenishment process, minimizing downtime between restocking periods on the sales floor.
- Partnered with store personnel during remodels or relocations to ensure seamless transition of visual merchandising elements into new spaces.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Enhanced store sales by creating visually appealing and strategically placed product displays.
Education
Diploma - Retail Design & Visual Communication
Image College of Arts & Animation
Chennai 03.2001 - 04.2003
Bachelor Of Business Administration - Business Administration
University of Madras
Chennai 06.1999 - 04.2002
Skills
Visual storytelling
In-store event promotion
Brand Image Alignment
Training and coaching
Merchandise presentation
Vendor negotiation
Window Display Design
Standards Development
Vendor Management
Window displays
Visual Merchandising
Team Collaboration
Attention to Detail
Software
Certification
NID - Design for persuasion: Creating Dynamic, Multi Sensory Experience for customer delight
Interests
Sketch art, music and Long drives
Timeline
Head - Visual Merchandiser
Mia By Tanishq, Titan Company Ltd
10.2019 - Current
Chief Visual Merchandiser
WYSIWYB Design Studio Pvt Ltd
01.2016 - 09.2019
DGM - Visual Merchandising
Arvind Brands Ltd
02.2013 - 11.2015
Visual Merchandising Manager
Reliance Retail
01.2012 - 01.2013
Senior Visual Merchandising Manager
Max Retail, Lifestyle International Ltd
09.2010 - 12.2011
NID - Design for persuasion: Creating Dynamic, Multi Sensory Experience for customer delight
08-2009
Category Visual Merchandiser
Spencers Retail
01.2008 - 09.2010
Regional Visual Merchandiser
Titan Company Ltd
03.2006 - 01.2008
Unit Visual Merchandiser
Shoppers' Stop
12.2003 - 02.2006
Diploma - Retail Design & Visual Communication
Image College of Arts & Animation
03.2001 - 04.2003
Bachelor Of Business Administration - Business Administration
University of Madras
06.1999 - 04.2002