Sudeshna Mukherjee Ghosh

Dynamic Salesforce Marketing Cloud Technical Lead with extensive experience at Tata Consultancy Services, adept at integrating complex systems and enhancing team efficiency. Proven expertise in SQL and Amp Script, coupled with strong leadership skills, driving successful project outcomes and delivering high-quality solutions that exceed client expectations.

• Salesforce certified Marketing Cloud Email Specialist.
• Salesforce certified Marketing Cloud Developer.
• Salesforce certified Marketing Cloud Consultant.
• Salesforce certified Sales Cloud Admin.

Expertise in integration of Sales/Service cloud with SFMC based on Connector., Expertise in API based integration based on SOAP & REST Requests., Expertise in Admin Set up of SFMC platform. Primary involved in SSL Certification Upgrade as part of SFMC Release., Expertise in Email Campaign Management & Segmentation logic build based on Email Studio & Automation studio., Very good hands-on experience on Cloud page design based on Amp Script & SSJS in Web Studio., Sound knowledge in Automation Studio & Journey Builder modules., Good knowledge in Contact Builder module & Contact Deletion process., Set up various Data File Transfer automations based on FTP/SFTP/MFT locations., Expertise in Mobile Studio implementations., Hands-on experience in Social Studio., Analysis of Requirements., Application design, build, test and deployments., Preparation of detailed technical documents & Solution Approach documents., Performance tuning & Quality assurance., Primarily involved in Effort Estimation, Resource Allocation & Cost analysis., Journey Builder., Automation Studio., Salesforce Integration with Marketing Cloud., SFMC Authentication & API calls., Cloud Page Set up based on Amp Script/SSJS in Web Studio., Mobile studio utilization based on Mobile connect.

Total Experience: 14 Years

• Received three awards in Cognizant, i.e. Associate of the Quarter, Going the extra mile (GEM), Best Employee of the Year.
• Received two consecutive promotions in Accenture i.e. from 'Technical Lead' to 'Associate Manager,' followed by 'Technical Manager'.
• Received GEMs in TCS.

★ CoreLogic – Corporate Software ITO Services Project

• Organization  : Cognizant Technology Solution India Pvt. Ltd.

• Client : CoreLogic, USA.

• Duration : Mar 2012 to Sep 2015.

• Application : Oracle CRM On Demand Cloud Application, Fusion Middleware, OSB, DocuSign.

• Tool : Soap UI.

• Role : Cloud Application Developer.

• Domain : Banking & Financial.

• Description : We developed the overall Cloud application based on various entities’ data model & relationship in Oracle CRM On Demand Cloud platform. We implemented lot of custom functionalities based on Applets, Java Script & JQuery coding. We integrated our CRM platform with few upstream/downstream systems like DocuSign, E-Business Suite etc. through Core Java coding & Fusion Middle Ware. We worked on Analytics reports as well in order to assess customer responses based on measurement metrics.

★ CoreLogic – Platform Migration Project

• Organization : Cognizant Technology Solution India Pvt.

• Client : CoreLogic, USA.

• Duration : Oct 2015 to Aug 2016.

• Application : Oracle Engagement Cloud Application.

• Tool : Soap UI.

• Role : Cloud Application Senior Developer.

• Domain : Banking & Financial.

• Description : We migrated all the existing functionalities from Oracle CRM platform to Oracle Sales Cloud platform. Data Migration based on various entities e.g. Account, Contact, Lead, Opportunity, Service Request, Task etc. was also being performed along with the functionality migration. Integration set up was done between the Oracle Sales Cloud platform and upstream/downstream systems.

★ Dorchester – Oracle CRM Project

• Organization : Cognizant Technology Solution India Pvt. Ltd.

• Client : Dorchester, Saudi Arabia.

• Duration : Sep 2016 to May 2017.

• Application : Oracle CRM On Demand Cloud Application, Team forge.

• Tool : Soap UI.

• Role : Cloud Application Development Lead.

• Domain : Real-estate.

• Description : We developed the overall Cloud application based on various entities’ data model in Oracle CRM On Demand Cloud platform. We implemented lot of custom functionalities based on Applets, Java Script & JQuery coding. We worked on Analytics reports & prepared lot of custom reports in order to assess customer responses based on measurement metrics.

★ Emblem Health – Salesforce Marketing Cloud Project

• Organization  : Cognizant Technology Solution India Pvt.

• Client : Emblem Health, USA.

• Duration : June 2017 to June 2020.

• Application : Salesforce Marketing Cloud Application, JIRA, Sitecore, Sales Cloud.

• Tool : Postman, Soap UI, WinSCP.

• Role : Cloud Application Development Lead.

• Domain : Healthcare.

• Description : SFMC is a Cloud Platform for Digital Marketing campaigns based on various communication channels e.g. Email, Mobile, Social channels. We launched various campaigns as part of our healthcare service providers through Email channel primarily as well as through SMS secondarily. We developed Segmentation logic in order to figure out the

Target audience for a particular campaign. We designed lot of Cloud pages for Triggered Email as well as Preference center & Opt-out functionalities. We set up the integration between Salesforce Sales Cloud & SFMC platforms based on in-build MC connector.

★ Adecco – Salesforce Marketing Cloud Project

• Organization : Accenture.

• Client : Adecco, UK.

• Duration : Aug 2020 to June 2021.

• Application : Salesforce Marketing Cloud, Service Now, Sales Cloud.

• Role : Application Development Technical Lead.

• Domain : Human Resource Service Provider.

• Description : SFMC is a Cloud Platform for Digital Marketing campaigns based on various communication channels e.g. Email, Mobile, Social channels. We provided support on Production issue fixing in the running campaigns based on Email & Mobile channels. We monitored Service Now portal 24 x 7 and provided prompt support on Incident resolution (based on SLA), RITM closure (Operational Ticket), SER implementation (Small Enhancement Request) & SR (Service Request).

★ Biogen – Salesforce Marketing Cloud Project

• Organization : Accenture.

• Client : Biogen, North America.

• Duration : June 2021 to Present.

• Application : Salesforce Marketing Cloud Application, JIRA, MDH, Veeva CRM.

• Tool : Postman, Soap UI, WinSCP.

• Role : Application Development Associate Manager.

• Domain  : Pharma.

• Description : SFMC is a Cloud Platform for Digital Marketing campaigns based on various communication channels e.g. Email, Mobile, Social channels. We are supporting few therapeutic areas for Neuro-degrative diseases. We are launching ad-hoc as well as Longitudinal campaigns for promoting our Brands. Our primary channel is Email. We have few campaigns based on Mobile & Social channels as well. We developed Segmentation logic in order to figure out the Target audience for a particular campaign. We designed lot of Cloud pages for Triggered Email as well as Preference center & Opt-out functionalities. We set up the integration between various external systems based on API calls. We do file transfer between SFMC and other upstream/downstream applications based on SFTP & MFT protocols. We build up few analytics reports in order to assess the customer responses.

★ HCF – Salesforce Marketing Cloud Support Project

• Organization : Tata Consultancy Services.

• Client : Hospital Contribution Fund, Australia.

• Duration : July 2022 to Mar 2025.

• Application : Salesforce Marketing Cloud, Sales Cloud, Cherwell, JIRA.

• Role : Technical PROD Support Manager.

• Domain : Health insurance Service Provider.

• Description : SFMC is a Cloud Platform for Digital Marketing campaigns based on various communication channels e.g. Email, Mobile, Social channels. We provide support on Production issue fixing in the running campaigns based on Email & Mobile channels. We monitor Cherwell portal in ‘2’ shifts and provide prompt support on Incident resolution (based on SLA). We work on monthly CRs as per the contract. We have complex integration based on Heroku platform, where we provide support on PROD issue fixing as well as do new enhancements as per Business need.

★ Horizon Power – Salesforce Marketing Cloud Blue Print

• Organization : Tata Consultancy Services.

• Client : Horizon Power, Australia.

• Duration : Mar 2025 to Present.

• Application : Salesforce Marketing Cloud, Salesforce E&U Cloud, JIRA.

• Role : Technical Lead in SFMC.

• Domain : AGL Utility.

• Description : SFMC is a Cloud Platform for Digital Marketing campaigns based on various communication channels e.g. Email, Mobile, Social channels. We are in blue print phase &

involved in requirement gathering phase, analyzed the requirement, performed implementation fitment analysis, created user story & acceptance criteria, logged user stories in JIRA portal & prepared requirement traceability matrix. Received client appreciation on user story formation & capturing.