Sudeshna Sarkar
Kolkata
Summary
Experienced marketing professional with 16 years dedicated to strategic growth and client relationship management in education. Expertise in leading teams to meet admission goals and managing diverse marketing campaigns. Demonstrated success in forming partnerships with educational institutions and implementing programs that boost student engagement. Capable of thriving in high-pressure situations, utilizing strong communication and problem-solving skills to achieve impactful outcomes.
Overview
15
15
years of professional experience
Work History
Group Leader-Marketing
Brainware Group
Kolkata
11.2017 - Current
- Oversaw marketing operations across Jharkhand, West Burdwan, and Kolkata regions.
- Managed a team of five marketing executives and two telecallers to achieve targets.
- Monitored admission targets and implemented strategies to meet objectives.
- Administered team budget for expenses, advertisements, and promotional activities.
- Cultivated relationships with admission consultants, student ambassadors, and coaching mentors.
- Maintained a professionally produced prospective enquiry list for effective follow-up.
- Organized student engagement programs in colleges, schools, and coaching centers.
Marketing Executive-Business Development
JIS Group
Kolkata
12.2016 - 11.2017
- Developed and executed comprehensive advertisement plans, including leaflets, hoardings, and online marketing.
- Established consulting partnerships to enhance admission marketing strategy.
- Coordinated school and coaching center tie-ups to boost student enrollment.
- Planned and scheduled newspaper advertisements to maximize outreach.
- Participated in educational fairs to promote university offerings.
- Provided placement marketing support for B.Pharm students at Guru Nanak Institute of Pharmaceutical Science and Technology.
- Implemented targeted marketing initiatives to increase visibility among prospective students.
Business Development
Carreograph Institute of Management Studies
Kolkata
07.2015 - 12.2016
- Executed placement marketing strategies for fresh candidates to enhance job opportunities.
- Conducted client visits to establish and strengthen business relationships.
- Facilitated partnerships with new companies to expand employment options for candidates.
- Collected and analyzed interview feedback to improve recruitment processes.
- Supported student counseling efforts at Jamia Millia Islamia University to guide career paths.
- Promoted distance education programs to reach a wider audience.
- Participated in school and college seminars to connect with potential candidates.
Business Developer and M.B.A. Coordinator
Sikkim Manipal University
Kolkata
11.2012 - 07.2015
- Facilitated student counseling to support academic and career development.
- Coordinated with M.B.A. department to enhance placement opportunities.
- Established business partnerships to create new placement avenues.
- Managed placement coordination for students with emerging companies.
Student Counselor and Business Development
Techno soft (Franchisee under Brainware Pvt. Ltd.)
Kolkata
01.2010 - 10.2012
- Provided student counseling to support academic and personal development.
- Maintained business partnerships to enhance program offerings.
Education
MBA - Human Resource Management
Sikkim Manipal University
Kolkata01-2011
Bachelor of Arts -
Basanti Devi College
01-2009
Higher Secondary -
Barisha Girls High School
01-2006
Secondary -
Barisha Girls High School
01-2004
Skills
- MS Office proficiency
- Team leadership
- Influencing skills
- Time management
- Internet navigation
- Word and PowerPoint expertise
- Excel management
- Relationship building
- Complaint resolution
- Student counseling
- Staff management
Accomplishments
- Achieved Best Counselor position in 2013 and 2014 all over West Bengal Sikkim Manipal University Distance Learning franchises.
- Achieved Outstanding Fresh Placement Marketing Team Performance Award in 2016 at Carreograph.
- Represent the JIS Group as a guest judge in 'Sangbad Pratidin' sera Saraswati among 21 Schools in south zone.
- Represent the JIS Group in Times of India event of Times NIE Student of the year Award' 2017.
- Maintaining a 80% to 87% Target all through the sessions in Brainware University Admissions.
Languages
- English
- Hindi
- Bengali
Hobbies and Interests
- Listening to Music
- Singing
- Reading
Projects
Visited to Vizag, 03/05/10 to 03/10/10, Field camp included in the syllabus of M.B.A. course. Workshop in USHA MARTIN CO. Accomplished a Project, Carrot & Stick approach applied in different sectors in the corporate environment.
Additional Degrees And Certifications
- Diploma course in Rabindra Sangeet, 2005, Prachin Kola Kendra, Chandigarh
- Diploma course in Classical Music, 2005, Prachin Kola Kendra, Chandigarh
- Certificate course in Computer (C.I.T.A.), Youth Computer Training Centre, Thakurpukur, Kolkata-63
Personal Information
- Father's Name: Mr. Santosh Chandra Sarkar
- Husband's Name: Mr. Saikat Hazra
- Date of Birth: 10/20/87
- Marital Status: Married
Languages
English
First Language
Hindi
Proficient (C2)
C2
Bengali
Proficient (C2)
C2
Timeline
Group Leader-Marketing
Brainware Group
11.2017 - Current
Marketing Executive-Business Development
JIS Group
12.2016 - 11.2017
Business Development
Carreograph Institute of Management Studies
07.2015 - 12.2016
Business Developer and M.B.A. Coordinator
Sikkim Manipal University
11.2012 - 07.2015
Student Counselor and Business Development
Techno soft (Franchisee under Brainware Pvt. Ltd.)
01.2010 - 10.2012
MBA - Human Resource Management
Sikkim Manipal University
Bachelor of Arts -
Basanti Devi College
Higher Secondary -
Barisha Girls High School
Secondary -
Barisha Girls High School
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