Summary
Overview
Work History
Education
Skills
Industry Experience
Social Associations
Accomplishments
Profile
Certification
Additional Information
Timeline
Generic
Sudeshna Sinha

Sudeshna Sinha

Gurgaon,HR

Summary

Accomplished & result-oriented professional with 14 years of experience across multi-industry driving sales strategy, profitable business growth, business transformation and process automation, thus nurturing C-Level relationships at domestic & international level.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Head Of Strategy , Planning, & P-L Management

Hindware
Gurgaon, HR
01.2023 - Current
  • Develop GTM Strategy based on market research insights & trends.
  • Established Brand Market Share Of Categories through Product Price Matrix, ND, WD & CS partnering with GFK Neilson.
  • Formulate Channel & Pricing Strategy through competitive benchmarking, value-based pricing & other pricing modules
  • New Business Development, increased business by identifying Revenue Growth Drivers
  • Collaborating with Product & R-D Team to explore New Technological Disruption & evaluating new technologies
  • Formulate Budget & AOP by establishing model, channel mix in alignment with management objectives of GM & bottom-line
  • Drive profitability by managing P & L . Establish cost saving levers.
  • Business Case & ROI plotting for new business oppurtunities.
  • Drive Sales Enablement , Process Automation Projects, Productivity Improvement Initiatives - Sales Force, DMS, NPS
  • Responsible for implementation & monitoring of compliances & risk management.
  • Identification & facilitating potential synergy between different businesses across group company.
  • Driving performance culture & collaborations through team handling across group company.

Strategic Revenue Growth & Pricing Control Lead

Corteva - Formerly E.I Dupont
Hyderabad, TG
01.2021 - 01.2023
  • Mix For Growth - Drive NSV growth strategies by designing effective GTN & SKU Optimization techniques
  • Competitive Strategy - Drive Sales & Marketing team by providing them key insights into competitive growth & pricing strategy through agile benchmarking module, thus driving brand's ND/WD/CS across tier 1, and 2 cities
  • Pricing - Agile Competition Benchmarking with optimized pack-price architecture to crack deals with partners
  • GTM Strategy - Ensure AOP, trade architecture, increase in conditionality of trade investments against category growth and RTM, GTM initiatives (Perfect Store performance, Distributor Incentives, Marketing Strategy for increased penetration
  • Trade Promotion Effectiveness - develop trade promotion & investment strategy for driving optimized ROI & productivity
  • Team Management - Managed entire company's super distributor network
  • Worked closely with cross-functional teams- finance, product, sales for business, value-based pricing creation & trade promotion proposals
  • Technical Collaboration - Liaison with Global Technology Team in developing tool-based business solutions.

Category - P & L Head

Hindware
01.2016 - 01.2021
  • Responsible for end-to-end ownership of PLC , P&L ownership ensuring top line & GM%
  • Lead Competitive Pricing & Market Gap Analysis Project for building PRM/TRM
  • Responsible for building Capex Budget & Business Case driving ROI through NPV, DCF, Pay Back Period
  • Lead Distribution Strategy & Market Share to drive Brand Product Positioning through ND-WD-CS with GFK Neilson
  • Launched SAP Budgetary Control & Sales Force Productivity Analysis Module as a part of the 6σ project
  • Lead The Project for Heating Solution Plant Set-Up for Groupe Atlantic (World's 2nd Largest).

Sales Planning & Project Management

Magneti Marelli FCA
Gurgaon, HR
01.2012 - 01.2016
  • Develop Budget, AOP, Quotation, Pricing of RFQs, & Negotiation for deal closure for leading OEM's
  • End-to-end ownership of project planning, execution, monitoring, & control delivering critical timelines.
  • Responsible for Project Financials, Business Case Preparation for new projects, and obtaining key financial KPIs of IRR, NPV, and Pay Back Period
  • Ensure best-in-class work practices including planning, estimation, costing, timeliness, responsiveness
  • Customer Management - End-to-end ownership and pricing support to OEM, enabling profitable wins of large and complex deals
  • Engaged in strategic discussions with OEM's
  • Worked With SMC Japan, Volkswagen, Fiat Chrysler, and Piaggio
  • Worked with top market research agencies IHS, SIAM to drive GTM strategies.

International Sales - Key Accounts Manager

Viraj Profiles Ltd
Mumbai, MH
01.2011 - 01.2012
  • KAM for Europe, Asia, USA pertaining to customer base of 150 customers base & 60% business.
  • Product Line Up Expansion, New Product Development based on competition & market changes
  • Develop & maintain relationships with key clients to maximize long-term revenue opportunities.
  • Assisted marketing team in creating promotional materials that resonated with target audience segments effectively
  • Established trust-based relationships with clients by consistently exceeding expectations regarding communication, responsiveness, and issue resolution

Education

Strategic Leadership Development Executive Prog. - Strategy & Leadership

IIM Bangalore
Bengaluru, KA
08.2024

MBA (Finance & Marketing) - Finance & Marketing

IIEST
Kolkata, WB
01.2011

B. Tech (Computer Sc. Engineering) - Computer Science Engineering

WBUT
Kolkata
01.2008

Skills

Functional Skill

  • Category/Product Management
  • Project Management
  • Sales , Pricing & Growth Strategy
  • Channel Management
  • Business Development
  • Market Research
  • Budgeting, Sales Forecasting, AOP Planning
  • P & L Management
  • Process Automation
  • Cost Control
  • Customer Relationship Management (CRM)

Technical Skill

  • Data Analytics
  • SAP & POWER BI
  • MS Project Planning
  • Microsoft D365

Industry Experience

  • FMCD/FMCG
  • AUTOMOBILES
  • AGRO-CHEMICALS
  • STAINLESS STEEL

Social Associations

Member of The Robin Hood Army

Accomplishments

  • 2021-2022 Awarded for Successful Implementation of Gross To Net Framework & ERP Project.
  • 2020-2021 Awarded for SAP Budgetary Control Process Automation.
  • 2019-2020 Awarded For Business Excellence.
  • 2020 Best Product Design Award By Design India (Team Award).
  • 2018-2019 Awarded for Launching Productivity KPI Tool.
  • 2012-2016 Completed 5 Project Life Cycle For OEM.
  • 2015 Opinion Leader for GPTW.

Profile

Sudeshna Sinha, suds.sinha@gmail.com, +91 9811329445

Certification

ACHIEVEMENTS

•2021-2022 Awarded for Successful Implementation of

Gross To Net Framework & ERP Project.

•2020-2021 Awarded for SAP Budgetary Control Process Automation.

•2019-2020 Awarded For Business Excellence.

•2020 Best Product Design Award By Design India (Team Award).

•2018-2019 Awarded for Launching Productivity KPI Tool.

•2012-2016 Completed 5 Project Life Cycle For OEM.

•2015 Opinion Leader for GPTW.

Additional Information

Member of the CII CSO Forum.

Timeline

Head Of Strategy , Planning, & P-L Management

Hindware
01.2023 - Current

Strategic Revenue Growth & Pricing Control Lead

Corteva - Formerly E.I Dupont
01.2021 - 01.2023

Category - P & L Head

Hindware
01.2016 - 01.2021

Sales Planning & Project Management

Magneti Marelli FCA
01.2012 - 01.2016

International Sales - Key Accounts Manager

Viraj Profiles Ltd
01.2011 - 01.2012

Strategic Leadership Development Executive Prog. - Strategy & Leadership

IIM Bangalore

MBA (Finance & Marketing) - Finance & Marketing

IIEST

B. Tech (Computer Sc. Engineering) - Computer Science Engineering

WBUT

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