Sudeshna Barua
Hyderabad
Summary
I'm a visual strategist and graphic designer who believes great design is a powerful tool for business growth. With 10+ years of experience, I have a proven track record of building an in-house design team that could rival and replace external agencies. I'm proud to have won over internal clients for their most critical projects, expanded our team's capabilities into motion and video, and directly contributed to the success of major North American retailers.
Overview
10
10
years of professional experience
Work History
Assistant Design Manager
PepsiCo GBS Pvt. Ltd.
03.2023 - Current
- Created dashboards to track, monitor and improvise utilization of team members.
- Utilized generative artificial intelligence (Gen-AI) to reduce turnaround time of deliverables up to 20% saving ~8 hours of working time per week per FTE in the team.
- Increased design workload by 120% month on month through effective marketing strategies. Led team expansion by 300% (Individual team member to 3-member team) to manage the influx of projects. All of it in under 18 months.
- Successfully transitioned internal clients from external vendors to the in-house design team by consistently delivering high-quality design solutions.
- Expanded design capabilities by introducing motion graphics and video editing, significantly enhancing the team's service offerings.
- Contributed directly to the business growth of up to 30% in multiple retail chains across North America by creating impactful pitch presentation decks.
Graphic Designer
OpenText Technologies Pvt. Ltd.
11.2019 - 03.2021
- Responsible for creating visually appealing marketing collaterals as a part of creative services.
- Develop visual concepts for the evolving brand of OpenText in collaboration with leadership teams.
- Worked closely with Art Directors in brainstorming sessions of large scale marketing campaigns.
Graphic Designer
Telebu Communications LLP Ltd.
09.2019 - 11.2019
- Responsible for designing product promotional campaigns for various social media campaigns such as Facebook, LinkedIn, Twitter, etc.
- Worked alongside content development team and senior product designers to build promotional strategy
Associate 2
PricewaterhouseCoopers Pvt. Ltd.
08.2015 - 03.2019
- Recognized for creating theme-based proposal shells/templates across different industries.
- Design and execute branded digital content and campaigns to promote brand identity.
- Partner with clients across industries from Proposal Center of Excellence at PwC to provide design consulting and contribute to high value proposals with compelling and relatable designs.
- Managed resources as required in order to meet quality expectations and deadlines.
Education
Diploma - Animation & Multimedia
Jadavpur University
01.2015
Bachelor's Degree -
University of Calcutta
01.2012
Higher Secondary -
Carmel High School
Kolkata01.2009
Secondary -
Loreto Day School
Kolkata01.2007
Skills
- Graphic Design
- Presentation Design
- Motion Graphics
- Client Relationship Management
- Creative Conceptualization
- Video Editing
- Design Consulting
- Resource Management
- Business Development
Hobbies and Interests
- Travel
- Movies
- Dance
- Swimming
Languages
- English
- Hindi
- Bengali
Expertise - Skills
- Graphic Design
- Presentation Design
- Motion Graphics
- Client Relationship Management
- Creative Conceptualization
- Video Editing
- Design Consulting
- Resource Management
- Business Development
Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Bengali
Proficient (C2)
C2
Timeline
Assistant Design Manager
PepsiCo GBS Pvt. Ltd.
03.2023 - Current
Graphic Designer
OpenText Technologies Pvt. Ltd.
11.2019 - 03.2021
Graphic Designer
Telebu Communications LLP Ltd.
09.2019 - 11.2019
Associate 2
PricewaterhouseCoopers Pvt. Ltd.
08.2015 - 03.2019
Diploma - Animation & Multimedia
Jadavpur University
Bachelor's Degree -
University of Calcutta
Higher Secondary -
Carmel High School
Secondary -
Loreto Day School