Sudha Avataram
Brand Manager
Chennai
Summary
Proactive and achievement-oriented brand manager bringing over 14 years of marketing and leadership experience with special emphasis on helping build B2B brand. Articulate communicator, natural leader and organized manager.
Overview
14
14
years of professional experience
2
2
Certifications
4
4
Languages
Work History
Brand Manager
e-con Systems India Pvt. Ltd.
11.2021 - Current
- External Communication, Public Relations, Positioning and creating brand awareness
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Worked closely with public relations teams to generate positive press coverage for new product releases or corporate announcements.
- Spearheaded rebranding efforts, effectively revitalizing the company''s image and increasing overall market share.
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
- Mentored junior team members, fostering professional growth and development within the department.
Guide & Business Development Manager
School of Meaningful Experiences Bangalore
01.2020 - 11.2021
- Guiding learners on communication and leadership skills, Business Development in B2B
- Developed a library of instructional materials, ensuring consistency in messaging across all departments.
- Created detailed reports outlining the impacts of learning initiatives on overall business performance showcasing tangible results from L&D efforts.
- Standardized evaluation criteria across all courses allowing for consistent measurement of participant feedback for ongoing improvement efforts.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Streamlined internal processes by introducing innovative tools and technologies, enhancing overall operational efficiency.
Operations & Customer Support Manager
e-con Systems India Pvt. Ltd.
10.2014 - 01.2019
- Complete responsibility of CRM administration; enhancing operational efficiency, Process optimization
- Payment Gateway & Shopping Cart Management
- Negotiating with carriers for better outcome, Improving on-time deliveries from 76% to 93% by tracking orders and shipments closely, Identifying new markets - distributors in Japan and Korea
- Conducted regular performance reviews for team members, offering constructive feedback on areas requiring improvement and recognizing outstanding achievements.
- Mentored new hires through onboarding processes, setting clear expectations for their role as Customer Support Managers within the organization.
- Streamlined the customer support process for faster resolution times and improved customer experience.
- Collaborated with other departments such as marketing or product development teams striving towards consistent messaging across all platforms.
- Enhanced customer satisfaction by developing and implementing effective support policies and procedures.
Content developer and instructor
Classle Knowledge Pvt. Ltd.
10.2013 - 04.2014
- Developing content for the course on Communication skills.
- Enhancing NPTEL courses for maximum leaner engagement
Project Manager
Cindrel Infotech Pvt. Ltd.
07.2008 - 02.2009
- Project Management, Optimizing operations procedures
- Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.
- Establishing processes for optimal functioning of different departments, as Cindrel was a start up.
Process Associate
Genpact
07.2000 - 05.2002
- Responsible for accounts receivables and collections.
- Reports for FP & A
- Collections - calling customers to collect pending amounts
- Maintained organized filing system for financial records, enabling easy access during audits or other review processes.
- Improved reporting by automating manual tasks
Education
Master of Business Administration -
University of Texas, Dallas, USA
M.Com. - undefined
Osmania University, Hyderabad, India
Skills
Strong Communications skills
Leadership skills
Analytical mindset
Problem solving skills
Results driven
Media Relations
Certifications Trainings
Distinguished Toastmaster from Toastmasters International
Certification
Distinguished Toastmaster
Timeline
Brand Manager
e-con Systems India Pvt. Ltd.
11.2021 - Current
Guide & Business Development Manager
School of Meaningful Experiences Bangalore
01.2020 - 11.2021
Operations & Customer Support Manager
e-con Systems India Pvt. Ltd.
10.2014 - 01.2019
Content developer and instructor
Classle Knowledge Pvt. Ltd.
10.2013 - 04.2014
Project Manager
Cindrel Infotech Pvt. Ltd.
07.2008 - 02.2009
Process Associate
Genpact
07.2000 - 05.2002
Master of Business Administration -
University of Texas, Dallas, USA
M.Com. - undefined
Osmania University, Hyderabad, India