Sudhakar M
New Perungalathur
Summary
- Result-oriented professional with 13 years of experience in the field of Sales & Distribution, Marketing, Business Operations and Management of cross-functional teams across Consumer care & Food Industry
- Expertise in heading the Profit Centric Operations along with managing strategic relationships, market analysis & expansion, competency development and GTM
- Expertise in introducing & promoting new products
- Successful in planning & roadmap designing for new product launches, good at assessing market opportunity based on synergies with existing business set-up and executing new offerings/services for each target market
- Excels in people management skills with experience in managing teams of varied sizes across different organizations
Overview
14
14
years of professional experience
Work History
Senior Sales officer
Dabur India Ltd
Chennai
06.2021 - Current
- Leading distribution agenda of the organization; implementing plans to drive sales, supplementing turnover and achieving desired targets
- Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets
- Streamlining business operations, invigorating businesses to ensure heightened productivity
- Developing new streams for revenue growth and maintaining relationship with Stockiest
- Identifying and networking with financially strong and reliable channel partners, resulting in deeper market penetration and improved market share
- Maintaining good Relationship with Top outlets
- Plan brand-wise forecasting and set monthly sales targets for the team
- Received the urban Best performance Award on 23-24
- Received award for the highest growth in Honey and Aerosol during 23-24 Q3
- EDGE(Lines) core move up 75 % to 120 % & Bill cut increase 12 to 18
- Retail distribution increase to 20%
- Improved the SKU count on outlet from 8 to 14
Sales Offer
Danone -Nutricia International Ltd
Trichy
10.2017 - 05.2021
- Having 4 Fmcg stockiest & 12 Pharma stockists
- Maintained strong and healthy relationship with nutrition teams and Fmcg & Pharma Stockiests
- Keeping strong relationship with high volume outlets like Supermarket, Chain pharmacies, and Doctor attached chemists
- Successfully implemented the Zeta card concept and start capturing Top Outlets volume from FMCG distributors
- Steered efforts to enhance ELN Business from INR 27 Lacs to INR 42 Lacs in the territory within 4 years
- Replaced 4 new Channel Partners for the Trichy, Ariyalur, Theni & Perambalur
- Selected for Top Performer as a reward for my consistent business delivery
- Successfully launched Protinex Mango, Protinex Diabates, Aptamil & Hikal
- Effectively drived HA division and received Best performer award on Protinex for the month of Jun2019 in south region
- Through Super stockiest, appointed 8 sub stockiest and drive 18% growth on business
- Increased the FMCG contribution from 16% to 42% within 4 years
TSO(Territory Sales officer)
Global Consumer Products Private Limited
Salem
04.2015 - 10.2017
- Having 4 Fmcg stockiest and 1 super stockiest, 7 sub stockiest
- Leading distribution agenda of the organization; implementing plans to drive sales, supplementing turnover and achieving desired targets
- Weekly review the SRs and PSRs about outlet level billing& sub stockiest billing and Distribution Execution
- Successful launch of new brands like luvit chocolate & DND Mosquito liquid vaporizer
- Successful appointing 4 Fmcg stockiest and 1 super stockiest, 7 sub stockiest
- Business increased from 0% to 32 lakhs 3 per month
- Increase to Distribution an rural coverage
DSE (Distribution Sales Executive)
PERFETTI VAN MELLE (P) LTD
Chennai
02.2011 - 04.2015
- Having 3 stockists & 12 salesman
- Leading distribution agenda of the organization; implementing plans to drive sales, supplementing turnover and achieving desired targets
- Successfully implemented Ready stock unit to order booking model
- Increased business value from 28 lakhs to 42 lakhs
- Received an award for Q2's best new product launch, Stop Not Brand
- Increased to Distribution center fresh 20% 52
Education
MBA - Marketing, HR
Sri Krishna College of Engineering
Chennai01.2010
BBA -
Selvam College of Arts and Science
Namakkal01.2007
Skills
- Strategies for business planning
- Business Development
- Channel / Distribution Management
- Product Launches and Promotions
- Go-to-Market Strategies
- Brand Activation, Promotional Activities
- Analytical
- Communicator
- Team Player
- Leadership
Languages
- Tamil
- English
Personal Information
Date of Birth: 03/07/85
Timeline
Senior Sales officer
Dabur India Ltd
06.2021 - Current
Sales Offer
Danone -Nutricia International Ltd
10.2017 - 05.2021
TSO(Territory Sales officer)
Global Consumer Products Private Limited
04.2015 - 10.2017
DSE (Distribution Sales Executive)
PERFETTI VAN MELLE (P) LTD
02.2011 - 04.2015
MBA - Marketing, HR
Sri Krishna College of Engineering
BBA -
Selvam College of Arts and Science
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