Sudhakar Pradhan

Pi42 is India's 1st ever Crypto Perpetual Futures Exchange with Indian Rupees as a margin; co-founded by Stalwarts like Nischal Shetty & Avinash Shekhar. I am overseeing all aspects of marketing, which includes:

• Leading a 7-member marketing team, planned out and leading the Go-to-market strategy, growth, conversion flow, retention, Social media, and budget.
• Scaled the user base from 0 to 25,000 in 6 moths. Hit a daily trading volume of $12 Mn within a month of launching the product.
• Shortlisting and executing the Influencer collaborations and content for the TOFU growth.
• Overlooking the performance marketing and SEO. Drafted 50+blogs.
• Managing the social media, post ideation and scaling the engagement across Twitter, Telegram, and Youtube.
• Managing the community (Both Online & Offline). Conducted meet ups and hosted over a 1500 people across 50+ events.
• Hosting live talk sessions with Crypto experts such as Crypto founders, Influencers, Traders under the name of "Hodl my Coffee".
• Drafting and providing regular PR quotes regarding the Crypto market movements.
• Executing several contests for improving the trading volume, sign ups, organic referral, and Twitter engagements.
• Collaboratively work with the Product and compliance team on many aspects such as Listing and delisting of Trading pairs.
• Weekly and Monthly reporting to the Co-founders.
• Establishing processes and implementing tools like GA-4, GTM, and Moengage.
• Tools used - GA, Google Tag Manager, Google ads, Moengage, Gupshup, Sendgrid, Wordpress, SEMRush, Framer, Facebook ads, Twitter ads.

TaxNodes is a Singapore-based Crypto Taxation platform, and as a Marketing Manager, I was overseeing all aspects of marketing, which includes:

• Leading a 10-member marketing team, planned out and executed the Go-to-market strategy, managing performance marketing and retention strategies.
• Scaled the user base from 0 to 1,00,000 in 5 moths.
• Executed 10+ contests and campaigns end-to-end to drive the sign ups.
• Establishing processes and implementing tools like GA-4, GTM, and Moengage.
• Managing performance marketing, allocating budgets, and optimizing ads across channels such as Google Ads, Facebook, LinkedIn, Twitter, and Native ads with a monthly budget of INR 10 Lakhs.
• Planning and executing journey-based and ad-hoc drip email campaigns, as well as WhatsApp communications to drive conversion and retention.
• Developing user cohorts and implementing strategies to improve conversions.
• Creating content across social media, YouTube videos/ shorts, and 100+ SEO-friendly blogs.
• Published a detailed crypto tax guide of more than 10,000 words.
• Tools used - GA, Google Tag Manager, Google ads, Moengage, Gupshup, Sendgrid, Wordpress, Prismic, SEMRush, Framer, Getwaitlist, Facebook ads, Brave ads, Twitter ads.

Numbr.in, a spare change investment app for millennial users. Which helps them save and invest small amounts passively.

• Did market research and, planned GTM and ran the pre-launch and launch campaign.
• Did campaigns. Eg - #Numbrinternship - (Winners to get an extra month's salary as a reward) to onboard initial users & other referral campaigns.
• Managed ads, social media, and drafted blogs. Collaborated with niche Youtube, Linkedin and Telegram creators for acquisition.
• Auditioned for the Shark tank India's Delhi audition. Received a grant from the Startup India seed fund, DPIIT.
• Featured as one of the top 30 startups to watch by the leading Indian startup magazine - INC42.

Learntube was an AI-driven platform that curated educational videos online and assisted over 300,000 students in upskilling. During my involvement:

• I optimized the user funnel across the platform to reduce churn.
• Experimented with multiple strategies for engagement and monetization.
• I was responsible for managing the product and other communications, including WhatsApp drips, emails, and app notifications, aimed at improving engagement and retention.
• Created strategic paywalls in the user journey with various propositions.

In my role as a brand consultant, I focused on enhancing the state's brand to attract greater industrial investments. This encompassed:

• Devising and implementing comprehensive media outreach and social media strategies.
• Managing day-to-day social media operations across various platforms, resulting in a 120% increase in engagement rates.
• Authoring more than 100 press releases and establishing partnerships with international agencies, such as National Geographic and ET, to highlight the state's developmental endeavors.
• Coordinating with different government offices, including the Chief Minister's office, for media planning and news coverage.

With 10 million users exploring events each month, Allevents.in is a leading global event-tech startup. I led the event-ticketing vertical, which included event-creator acquisition and scaling to the US, UK, and Singapore. During my tenure:

• We scaled ticket sales revenue from $0 to $200,000 within the initial 100 days.
  Optimized the user funnel to enhance the retention rate and implemented marketing automation using tools like Intuit, Clevertap, and HubSpot.
• Managed performance ads for selling event tickets for creators, with an average monthly budget ranging from USD 42,000 to USD 45,000.
• Improved the retention rate and NPS (Net Promoter Score) by introducing event-creator-friendly features, such as sharing lead data and reducing the payout duration to 24-48 hours.
• Successfully built a robust community of one million event creators across international borders.

As a core team member of a well-funded social media startup, I was responsible for the GTM (Go-To-Market) strategy and the initial growth of the company. During my tenure:

• I partnered with many leading Indian colleges(J.J, NID, CEPT, NIFT) to onboard niche users.
• Executed performance-driven ad campaigns on platforms such as Facebook and Google.
• Managed the company's social media channels across various platforms.
• Oversaw the email newsletter, implementing strategies to enhance user retention.

Co-founded an e-commerce startup, where I conducted GTM (Go-To-Market) research and launched the e-commerce platform for the rural market. This initiative took place at a time when leading players were not venturing into this sector due to logistical and infrastructure challenges.

• Assembled and managed a team while developing the product.
• Collaborated with the Government of India to launch Digicart.
• Digicart served rural users when they had limited internet penetration, debit/credit card access, and less than 2% of the population owned smartphones.