SUDHANSHU BHATIA
Pune
Summary
A performance-driven performance marketing leader with over 9 years of experience across fintech, e-commerce, and consumer internet brands. Skilled in scaling paid acquisition, retention, remarketing, and automation strategies across Google, Meta, programmatic, and affiliate ecosystems. Proven success in managing multi-million-dollar monthly budgets, optimizing CAC, boosting ROAS, and delivering measurable business growth. Adept at building and mentoring high-performing teams, leading cross-functional collaboration with Product, Tech, and Data teams, and developing full-funnel marketing strategies. Known for strong analytical capability, stakeholder communication, and the ability to execute fast-paced, revenue-focused marketing initiatives. Qualified in national competitive examinations, including UGC-NET (Computer Science) and GATE (2014 and 2015).
Overview
10
10
years of professional experience
Work History
AVP - Performance Marketing
Social Worth Technologies
Pune
10.2023 - Current
- Spearhead full-funnel paid acquisition strategy aligned with business goals and Australian performance benchmarks, ensuring scalable growth across all digital channels.
- Implement structured testing frameworks (A/B, incrementality, creative testing) to continuously improve channel performance and increase overall marketing efficiency.
- Strengthen end-to-end attribution using Appsflyer, Branch and internal BI systems to provide accurate ROI visibility for leadership and cross-functional teams.
- Lead end-to-end strategy and execution for Google, Facebook, Instagram, Programmatic, Affiliates and Remarketing campaigns.
- Manage and optimise monthly digital budgets exceeding AUD 1M+, improving CAC and ROI across all channels.
- Own retention strategy including funnel movement for undisbursed leads and repeat disbursement via remarketing and marketing automation.
- Build, mentor, and manage performance marketing, SEO, ASO, and content teams ensuring operational excellence.
- Drive analyst relations, competitor benchmarking, and market intelligence to identify strategic opportunities.
- Oversee weekly and monthly reporting dashboards for leadership, ensuring transparency on KPIs and performance.
- Collaborate with Product, Tech, and Data teams to enhance lead quality, conversion rates, and attribution tracking.
Head of Performance Marketing
Verse Innovation Pvt. Ltd. (DailyHunt & Josh)
Bangalore
01.2021 - 10.2023
- Designed and executed multi-channel performance strategies tailored for Tier-1 markets, improving acquisition quality and reducing non-converting traffic.
- Led cross-functional alignment between Product, GTM, Creative, Analytics and CRM teams to deliver consistent messaging and performance uplift across the user lifecycle.
- Enhanced spend forecasting accuracy by introducing data-driven models, improving monthly budgeting efficiency for leadership review.
- Led acquisition and retention marketing with AUD 500K+ monthly budgets across Google, Meta, Programmatic and Affiliate platforms.
- Managed high-scale paid media portfolios with a focus on cost-efficient transactions and quality traffic.
- Set channel-wise strategies, forecasting, and weekly performance reviews with leadership teams.
- Owned technical integration across CRM, automation, analytics, and attribution tools.
- Launched and scaled Programmatic buying on DV360 to strengthen upper-funnel and mid-funnel visibility.
- Partnered with Product & Tech teams to design experiments and product-led growth initiatives.
Performance Marketing Specialist
ChatPay Commerce Pvt. Ltd. (GetPitstop)
Bangalore
09.2019 - 01.2021
- Developed advanced segmentation and automated journeys using Clevertap, resulting in higher engagement rates and improved repeat conversion.
- Conducted competitor and market gap analysis to refine pricing, targeting and creative strategies across major performance channels.
- Optimised landing pages and on-site flows in collaboration with product teams to increase conversion rates across acquisition funnels.
- Delivered 10X+ ROAS through targeted Google & Meta campaigns for automotive services.
- Successfully ran campaigns during pandemic with 2000% ROAS.
- Managed PPC budgets, optimised CPC & CPA efficiency, and improved customer acquisition funnels via Clevertap.
- Increased organic traffic by 60% in 5 months, ranking 5000+ keywords on Page 1 through dynamic SEO improvements.
- Drove tracking, reporting and forecasting for all digital initiatives.
Digital Marketing Lead
Kenscio Digital
Bangalore
02.2019 - 08.2019
- Managed SEM and paid social budgets of AUD 150K+ per month across multi-model campaigns (CPM, CPC, CPI, CPL, CPA).
- Improved CTR, conversion rates, and campaign profitability through continuous optimisation.
- Executed SEO improvements to enhance usability, rankings, and traffic.
- Delivered weekly and monthly KPI reports for internal stakeholders.
Digital Marketing Specialist
Inkvastra
Delhi
08.2015 - 01.2019
- Led paid social campaigns for B2C and lead generation for B2B verticals.
- Created landing pages and optimised funnels to enhance conversion rates.
- Managed marketplace listings (Amazon, Flipkart), improving account visibility and sales.
- Delivered monthly ROI and channel performance reports to C-level leadership.
Education
ME - Software Engineering
Thapar University
Patiala, India01.2015
B.Sc. & M.Sc. - Statistics and Computer Science
Kurukshetra University
Yamunanagar, India01.2011
Skills
- Google Ads and Meta Ads
- Programmatic advertising (DV360)
- Affiliate marketing
- Influencer partnerships
- OTT advertising
- Google Analytics and GTM
- Appsflyer and Branch integration
- Clevertap analytics
- Metabase and Tableau reporting
- GDS data visualization
- On-page and off-page SEO
- Technical SEO strategies
- SQL and Python proficiency
- HTML5 and CSS skills
- Team leadership and collaboration
- Budget management strategies
- Funnel design optimization
- Customer retention techniques
- Reporting and forecasting analysis
- A/B testing methodologies
- Paid acquisition strategies
- Performance attribution analysis
- Retention marketing initiatives
- Campaign optimization tactics
- Data-driven decision making practices
- Cross-functional collaboration skills
- Multi-channel marketing expertise
Additional Information
Experienced in managing teams of analysts, specialists, and content/SEO staff., Strong cross-functional collaboration with product, engineering, and CRM teams., Open to relocation and opportunities across Australia.
Timeline
AVP - Performance Marketing
Social Worth Technologies
10.2023 - Current
Head of Performance Marketing
Verse Innovation Pvt. Ltd. (DailyHunt & Josh)
01.2021 - 10.2023
Performance Marketing Specialist
ChatPay Commerce Pvt. Ltd. (GetPitstop)
09.2019 - 01.2021
Digital Marketing Lead
Kenscio Digital
02.2019 - 08.2019
Digital Marketing Specialist
Inkvastra
08.2015 - 01.2019
ME - Software Engineering
Thapar University
B.Sc. & M.Sc. - Statistics and Computer Science
Kurukshetra University