Sudhanshu Gupta
Agra,UP
Summary
7+ years of experience in editing, content creation, communication, and campaign management across various industries including Finance, Publishing, Edtech, and IT. Proven track record of developing and executing successful digital transformation strategies that drive user engagement and achieve business objectives. Mastering the art to lead business innovations with a blend of critical and analytical problem-solving. Adept at fostering team collaboration and driving impactful results. Reliable and adaptable with keen focus on delivering high-quality work and meeting evolving demands.
Overview
7
7
years of professional experience
10
10
Certification
Work History
Director - Digital Manufacturing
Amar Machine Tools Pvt. Ltd.
02.2022 - Current
- Developed and implemented strategic initiatives to enhance operational efficiency across departments.
- Led cross-functional teams in executing project plans, ensuring timely delivery of key objectives.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Analyzed market trends and customer feedback to inform product development strategies.
- Fostered relationships with stakeholders, aligning organizational goals with business priorities.
- Streamlined process workflows, resulting in improved team productivity and collaboration.
- Conducted performance reviews, identifying areas for improvement and facilitating training programs.
- Monitored budget allocations, optimizing resource utilization for maximum impact on projects.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
Unit Manager - Digital Content
Bajaj Finserv
02.2022 - 02.2024
- Responsible for driving user acquisition through internal campaigning.
- Increased content consumption quarter on quarter consistently through funnel creation and rigorous execution.
- Acknowledged for 200% growth in user engagement and 100% content contract ROI achievement.
- Defined KPIs, frameworks and roadmap for achieving organisational compliance completion mandate digitally which was delivered with 99% completion in stringent TAT.
- Recognized for innovative campaigning for the different target groups and creating community engagement while segmenting and unifying experiences.
- Provided research, technical support and data analysis to improve UI/UX of internal CMS.
- Managed diverse sets of internal and external stakeholders while growing business partnerships, optimising contract benefits and helping negotiate better terms for end-users and the organisation.
- Rewarded for innovative strategies to identify user patterns and drive user retention through re-targeting.
Associate Content Editor
Symphony Talent Pvt. Ltd
05.2021 - 01.2022
- Implemented Technical SEO while front-ending Quality assurance for executing GA, GMB, Tag Manager and other search engine optimisation tools on web pages
- Created a Knowledge hub which enabled API Documentation for complex database problems
- Hands-on HTML Email/Newsletter creation and contributed towards creating personalised digital experiences for end-users
- Modified web designs working with multiple stakeholders and external clients with 95% TAT-bound resolution on JIRA
- Researched Digital Marketing optimisation tools and technical requirements for keyword planning, search engine rankings and social media integrations
Assistant Manager - Content & Marketing
International Council for School Leadership (NPO by S.Chand Group)
05.2019 - 04.2021
- Driving email campaigns which achieved 60% ctr consistently to a niche audience of school leaders and teachers
- Created content strategy for LinkedIn, YouTube, Facebook and Twitter which grew brand recognition organically
- Participated and researched extensively on New Education Policy (NEP2019) to create dialogue forums, conventions, conclaves and other community engagement opportunities with Content as an anchor
- Initially recruited to manage editing and publishing of The Progressive Teacher, a bi-monthly magazine, and The Progressive School, a quarterly edition.
- Generated revenue with e-commerce of Books, Membership and Training programs.
- Managed the entire marketing funnel to ensure a holistic experience for consumers with an effective Editorial Calendar, rigorous CRM update and effective relationship development.
- Single-handedly executed the longest-running Education Webinar series in India for teachers and school leaders which crossed 100k+ registrations
- Effectively used social media handles for brand awareness, collaboration and driving organic user growth across channels by more than 250%.
Content Editor (Internship)
Opera Pvt. Ltd
01.2019 - 04.2019
- Managed Push notifications
- Edited news articles on Finance, Politics, Education, Fashion and more to optimize consumption on CMS
- Wrote Crickets blogs which encompassed March Predictions, Reports, Summary and others.
Education
Master of Arts - English Literature
Brunel University
London, UK12-2018
Bachelors in Arts - English
Dr Bhim Rao Ambedkar University
09-2017
Skills
- Content and Campaign Management
- Digital Marketing
- SEO and Social Media Marketing
- Google Analytics & Tag Manager
- Brand storytelling
- Content strategy development
- CRM management
- Creative direction
- Editorial planning
- Audience engagement
- Web analytics
- Multimedia content creation
- Data-driven analysis
- Content and digital asset management
- Email marketing
- Search engine optimization (SEO)
- Online marketing strategies
Certification
- Digital Marketing and e-Commerce: Foundations by Google
- Data Analysis Foundations by Google
- Technical SEO and WordPress Front-end development by LinkedIn Learning
- Facilitation Excellence by Dale Carnegie
Timeline
Director - Digital Manufacturing
Amar Machine Tools Pvt. Ltd.
02.2022 - Current
Unit Manager - Digital Content
Bajaj Finserv
02.2022 - 02.2024
Associate Content Editor
Symphony Talent Pvt. Ltd
05.2021 - 01.2022
Assistant Manager - Content & Marketing
International Council for School Leadership (NPO by S.Chand Group)
05.2019 - 04.2021
Content Editor (Internship)
Opera Pvt. Ltd
01.2019 - 04.2019
Master of Arts - English Literature
Brunel University
Bachelors in Arts - English
Dr Bhim Rao Ambedkar University