Sudhanshu Kathuria
Sales Associate
Sonipat
Summary
- Persuasive & influential professional, with dynamic career of over 5 years in FMCG (GT), Key Account Management, Business Development, and Customer Relationship Management. managing sales and marketing including developing strategic business plans, ensuring overall profitability, revenue growth, maximum market penetration, brand awareness, sell-through, and client satisfaction.
- Customer-oriented professional with passion for delivering meaningful social impact focusing on revenue maximization & ensuring constant growth in team productivity while simultaneously generating the business income.
- Proven track record in driving revenue growth and enhancing operational efficiency through innovative strategies. Demonstrated expertise in the development of new products and platforms for sales digitization, playing a pivotal role in establishing robust digital platforms. Proficient in identifying opportunities for business expansion and implementing initiatives to capitalize on market trends.
- Using consumer research & business analysis to understand the competition, channel dynamics, consumer segmentation and positioning, product segmentation and sales performance.
Overview
7
7
years of professional experience
2
2
years of post-secondary education
4
4
Languages
Work History
Sales Associate
Global Foods Trading Gmbh
04.2023 - Current
- Developing Sales strategies for the European/Asian Markets
- To achieve sales goals by leading and motivating
- Business Functions - Managing a Team of 15+ Sales Person
- Ensuring their targets for Sales and KPI's
- Currently Leading 7 Countries Austria, Finland, Belgium, Sweden, Ireland, Latvia and Norway
- Achievement of Sales & Essential Coverage of ECO Targets (Key Performance Indicators) of the Territory and effectively Sales increased from 1,05 Million Euro to 3,5 Million Euro
- New Product Launches: Specialist at New Product Launches for gaining momentum and Ensuring additional Business
- Channel Management: Coaching and Training of Sales Person that how our products are to be sold (Scheme Calculation, visibility aspects and finally payment collection)
- Execution of Promotion & CRM - Managing and Executing in Store promotion, Store to Store programmes and Institutional promotional activities
- Market/ Sales Analysis: Tracking sales and then analysis of trends basis LY and RR is very essential for planning on key micro's
- Responsible for analysis of these key trends in sales of these micro's
Territory Sales Incharge
Reckitt
08.2021 - 02.2023
- Managed a portfolio of 1,800+ small, medium, and large retailers and wholesalers, contributing to a monthly business value of ₹2 crores, and drove an increase in revenue.
- Optimized distributor and supply chain operations, enhancing ROI calculations to reduce operational costs and improve delivery times.
- Managed 5 distributors by overseeing primary and secondary sales, ensuring seamless operations and efficient product distribution.
- Developed precise volume forecasts and sales plans using SAP, ensuring consistent achievement of key performance indicators, including volume, product distribution, promotional execution, and display placements, which boosted promotional effectiveness.
- Consistently met sales parameters such as productivity, cross-selling, and new product development, driving a 12% monthly increase in essential sales metrics.
- Led and mentored a team of 17 on the buyer process cycle and consumer behavior, elevating customer satisfaction and surpassing sales targets by 14% for retail accounts
Marketing Executive
Unistar Footwears Pvt Ltd
08.2017 - 06.2019
- Achieved sales goals and service targets and securing new customer relationships
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close
- Daily Team meetings with Sales team for Market growth
- Analysed past sales data and team performance to develop realistic sales goals
- Maintained detailed records of sales progress, inventories and marketing success to better align goals with company priorities
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
Education
PGDM - Marketing & International Business
Jagan Institute of Management Studies
07.2019 - 07.2021
Skills
- Data Analysis & Forecasting
- Outbound & Inbound Sales
- Sales Process Enhancement
- Profit-Centre Operations
- Sales Digitization
- Sales Team Development
- Product Launch Strategies
- Consumer Behavior Analysis
- KPI Achievement
- Trade Marketing
- Customer Relationship Management
- In store execution
- Distributor Management
Personal Information
- Place of Birth: Delhi
- Date of Birth: 04/07/96
- Nationality: Indian
Timeline
Sales Associate
Global Foods Trading Gmbh
04.2023 - Current
Territory Sales Incharge
Reckitt
08.2021 - 02.2023
PGDM - Marketing & International Business
Jagan Institute of Management Studies
07.2019 - 07.2021
Marketing Executive
Unistar Footwears Pvt Ltd
08.2017 - 06.2019
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