Sudhanshu Rawal
Gurgaon
Summary
- 17 years experienced professional with experience in leading Analytics verticals and driving growth through Performance Marketing and solving consumer cohorts’ journeys
- Experience in setting up Analytics practice and platforms from scratch in start-ups to leading effort in big corporate
Overview
19
19
years of professional experience
Work History
Growth & Analytics
Ekanek Pvt Ltd (FOXY)
New Delhi & Abu Dhabi
2019.11 - 2024.04
- Driving revenue and setting up channels for fulfillment - Web & App, right from 0.
- Driving key propositions with category for revenue growth in terms of offers and fulfillment.
- · Setting up & executing Performance Marketing Channels & Framework (Meta/Google/Affiliates)
- Drive overall Conversions & Funnels with Product & Tech teams.
- Work closely with Finance teams for overall profitability and insights-based interventions.
- Driving overall analytics for organization in terms of product and business performance.
Analytics & Performance Marketing
Wynk Limited (Airtel Digital)
Gurgaon
2016.08 - 2019.11
- Leading digital marketing efforts for acquisition and retention for Wynk Music and Airtel TV.
- · Quarterly/Monthly planning of budgets (50+ Cr) across channels, products & propositions
- Strategy building for product and business interventions across content and marketing.
- Setting up of analytics practice and platforms right from scratch to end-to-end delivery.
- Create data-driven approaches for the purpose of generating business insights.
- Product performance and benchmarks via A/B testing and consumer journeys.
- Data exploration on consumer behavior to build user cohorts and optimize product funnels.
- Liaoning with cross-platform teams for a lean data architecture and analytics pipeline.
- Statistical techniques to build on principles of recommendation and personalization.
- Leading Go to Market and growth initiatives for Airtel Books.
- Distill data into coherent analysis, insights, and actionable recommendations in simple language.
AVP - Head Acquisition & Analytics
BTI Payments Pvt Ltd
Bangalore
2014.10 - 2016.08
- Responsible for roll out strategy and delivery end to end (6X growth in tenure)
- Leading cross-functional teams for rollout fulfillment across Projects, Cash, and Operations.
- Anchor across functions to develop, stabilize, and standardize new processes in the ecosystem.
- Developing detailed analytics across rollout model and operations, and site profitability.
- Developing systems and automation for planning and sales tracking via GIS tools.
- Driving new partnerships with Banks and Revenue Management for sites.
Head - Data Analytics Marketing
Bharti Airtel Limited
Gurgaon
2010.02 - 2014.10
- Analytics on all key KPI’s of business (Data-2G/3G/4G) & insights on revenue opportunities
- Business and revenue planning and forecast.
- Business Insights and benchmarking of key trends to take business decisions.
- Consumer insights for pricing, product development, and product performance.
Project Manager
3i Infotech - Qatar Telecommunications
Qatar
2009.10 - 2010.01
- Project Manager for Hyperion Planning at client side.
- Managing development of Budgeting and Planning Application for Qatar Telecom.
Business Analyst
IBM India Pvt Ltd
Delhi NCR
2008.07 - 2009.10
- Single Point of Contact at Airtel President's Office for IBM Business Intelligence Team.
- Advice and support client for all business and technical needs.
- Coordinate with the technical team to review client requirements and provide a solution.
Software Engineer
Infosys Technologies
Pune
2005.09 - 2007.05
- Team Leader of Loader module for Portfolio Immigration Management System.
- Supervised and handled the module from scratch to delivery.
- First point of contact for all resolutions and coordination with client and onsite team members.
- Implemented strategy to improve running time of code by 80%.
Education
MBA - Finance
S.P Jain Centre of Management
Dubai & Singapore2008-06
B Tech - Biomedical Engineering
Manipal Institute of Technology
Manipal, Karnataka2005-05
Skills
- Revenue Management
- Performance Marketing
- Data Analytics
- Marketing Analytics
- Google AdWords
- Digital Marketing
- Business Intelligence
- Business performance analysis
- Data Visualization
- Project Management
- Google Analytics
- Data-driven decision-making
- Tableau/Data Studio/Business Objects/ PL-SQL
- Big Data/Hadoop/DB2/Teradata/Oracle/Big Query
- Firebase/Moengage/Campaign Management
- Affiliates
References
References available upon request.
Timeline
Growth & Analytics
Ekanek Pvt Ltd (FOXY)
2019.11 - 2024.04
Analytics & Performance Marketing
Wynk Limited (Airtel Digital)
2016.08 - 2019.11
AVP - Head Acquisition & Analytics
BTI Payments Pvt Ltd
2014.10 - 2016.08
Head - Data Analytics Marketing
Bharti Airtel Limited
2010.02 - 2014.10
Project Manager
3i Infotech - Qatar Telecommunications
2009.10 - 2010.01
Business Analyst
IBM India Pvt Ltd
2008.07 - 2009.10
Software Engineer
Infosys Technologies
2005.09 - 2007.05
MBA - Finance
S.P Jain Centre of Management
B Tech - Biomedical Engineering
Manipal Institute of Technology