Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Sudhanshu Rawal

Gurgaon

Summary

  • 17 years experienced professional with experience in leading Analytics verticals and driving growth through Performance Marketing and solving consumer cohorts’ journeys
  • Experience in setting up Analytics practice and platforms from scratch in start-ups to leading effort in big corporate

Overview

19
19
years of professional experience

Work History

Growth & Analytics

Ekanek Pvt Ltd (FOXY)
New Delhi & Abu Dhabi
11.2019 - 04.2024
  • Driving revenue and setting up channels for fulfillment - Web & App, right from 0.
  • Driving key propositions with category for revenue growth in terms of offers and fulfillment.
  • · Setting up & executing Performance Marketing Channels & Framework (Meta/Google/Affiliates)
  • Drive overall Conversions & Funnels with Product & Tech teams.
  • Work closely with Finance teams for overall profitability and insights-based interventions.
  • Driving overall analytics for organization in terms of product and business performance.

Analytics & Performance Marketing

Wynk Limited (Airtel Digital)
Gurgaon
08.2016 - 11.2019
  • Leading digital marketing efforts for acquisition and retention for Wynk Music and Airtel TV.
  • · Quarterly/Monthly planning of budgets (50+ Cr) across channels, products & propositions
  • Strategy building for product and business interventions across content and marketing.
  • Setting up of analytics practice and platforms right from scratch to end-to-end delivery.
  • Create data-driven approaches for the purpose of generating business insights.
  • Product performance and benchmarks via A/B testing and consumer journeys.
  • Data exploration on consumer behavior to build user cohorts and optimize product funnels.
  • Liaoning with cross-platform teams for a lean data architecture and analytics pipeline.
  • Statistical techniques to build on principles of recommendation and personalization.
  • Leading Go to Market and growth initiatives for Airtel Books.
  • Distill data into coherent analysis, insights, and actionable recommendations in simple language.

AVP - Head Acquisition & Analytics

BTI Payments Pvt Ltd
Bangalore
10.2014 - 08.2016
  • Responsible for roll out strategy and delivery end to end (6X growth in tenure)
  • Leading cross-functional teams for rollout fulfillment across Projects, Cash, and Operations.
  • Anchor across functions to develop, stabilize, and standardize new processes in the ecosystem.
  • Developing detailed analytics across rollout model and operations, and site profitability.
  • Developing systems and automation for planning and sales tracking via GIS tools.
  • Driving new partnerships with Banks and Revenue Management for sites.

Head - Data Analytics Marketing

Bharti Airtel Limited
Gurgaon
02.2010 - 10.2014
  • Analytics on all key KPI’s of business (Data-2G/3G/4G) & insights on revenue opportunities
  • Business and revenue planning and forecast.
  • Business Insights and benchmarking of key trends to take business decisions.
  • Consumer insights for pricing, product development, and product performance.

Project Manager

3i Infotech - Qatar Telecommunications
Qatar
10.2009 - 01.2010
  • Project Manager for Hyperion Planning at client side.
  • Managing development of Budgeting and Planning Application for Qatar Telecom.

Business Analyst

IBM India Pvt Ltd
Delhi NCR
07.2008 - 10.2009
  • Single Point of Contact at Airtel President's Office for IBM Business Intelligence Team.
  • Advice and support client for all business and technical needs.
  • Coordinate with the technical team to review client requirements and provide a solution.

Software Engineer

Infosys Technologies
Pune
09.2005 - 05.2007
  • Team Leader of Loader module for Portfolio Immigration Management System.
  • Supervised and handled the module from scratch to delivery.
  • First point of contact for all resolutions and coordination with client and onsite team members.
  • Implemented strategy to improve running time of code by 80%.

Education

MBA - Finance

S.P Jain Centre of Management
Dubai & Singapore
06-2008

B Tech - Biomedical Engineering

Manipal Institute of Technology
Manipal, Karnataka
05-2005

Skills

  • Revenue Management
  • Performance Marketing
  • Data Analytics
  • Marketing Analytics
  • Google AdWords
  • Digital Marketing
  • Business Intelligence
  • Business performance analysis
  • Data Visualization
  • Project Management
  • Google Analytics
  • Data-driven decision-making
  • Tableau/Data Studio/Business Objects/ PL-SQL
  • Big Data/Hadoop/DB2/Teradata/Oracle/Big Query
  • Firebase/Moengage/Campaign Management
  • Affiliates

References

References available upon request.

Timeline

Growth & Analytics

Ekanek Pvt Ltd (FOXY)
11.2019 - 04.2024

Analytics & Performance Marketing

Wynk Limited (Airtel Digital)
08.2016 - 11.2019

AVP - Head Acquisition & Analytics

BTI Payments Pvt Ltd
10.2014 - 08.2016

Head - Data Analytics Marketing

Bharti Airtel Limited
02.2010 - 10.2014

Project Manager

3i Infotech - Qatar Telecommunications
10.2009 - 01.2010

Business Analyst

IBM India Pvt Ltd
07.2008 - 10.2009

Software Engineer

Infosys Technologies
09.2005 - 05.2007

MBA - Finance

S.P Jain Centre of Management

B Tech - Biomedical Engineering

Manipal Institute of Technology

Similar Profiles

CREATE PROFILE
Sudhanshu Rawal