Sudhanshu Shekhar
Digital Marketing Manager
Bhajanpura, Delhi
Summary
Experienced digital marketer with 8+ years in developing successful marketing strategies for multiple industries. Proficient in lead generation, e-commerce sales, and brand development using customized digital tactics. Currently working with Apparel Resources and May & Co to provide innovative solutions that enhance online visibility and build industry connections. Dedicated to achieving quantifiable results and fostering growth for brands in the textile and e-commerce fields.
Overview
8
8
years of professional experience
2
2
Languages
Work History
Digital Marketing Manager
Apparel Resources & May&co.
03.2025 - Current
- Implemented Google Ads and Meta Ads campaigns to enhance lead generation and drive e-commerce sales
- Flipkart and Shopify ads targeting cocktail product sales
- Concentrated on lead generation, subscription increase, and eCommerce sales with enhanced RO.
- Directed SEO initiatives for increased search rankings and web traffic. Coordinated WhatsApp marketing efforts to promote brand awareness and drive conversions. Supervised email marketing operations, enhancing open rates and click-through rates.
- Coordinated efforts in B2B and B2C segments, ensuring digital campaigns support strategic business goals
- oversaw 4+ events targeting B2B and B2C leads
- More than 3000 consumer leads produced each month
- more than 400 business-to-business leads acquired for event
- oversaw annual advertising expenditure of 1 crore+
- 100 cr revenue generated from event, magazine promotions, subscriptions, and e-commerce transactions
Digital Marketing Manager
Perfact Software
06.2024 - 03.2025
- Increased Organic Traffic by 150%
- Developed and implemented a comprehensive SEO strategy, leading to a 150% increase in organic website traffic over two months.
- Launched a multi-channel digital marketing campaign that contributed to a 20% increase in revenue for a major product line.
- Developing 2-3 marketing strategies and campaigns each month.
- Utilized analytics tools to monitor campaign performance, generating actionable insights that improved campaign effectiveness by 35%.
- Managed collaborations with influencers, vendors, and PR agencies to enhance brand visibility.
- Executed and optimized digital campaigns on Google Ads, Meta Ads, and WhatsApp Ads for maximum ROI.
- Coordinated successfully with teams and clients for ensuring lead generations and impactful brand representation.
- Perfact Software, India’s one of the leading IT company
Assistant Manager-Marcom
FirstMeridian Global Services Pvt. Ltd.
10.2022 - 06.2024
- In-house SEO strategies resulted in a 200% growth in organic traffic
- Social media strategies increased followers and likes, with 180% growth on LinkedIn
- Managed Google Ads campaigns for B2B lead generation
- Created and managed ads on LinkedIn, Facebook, Instagram, and Google Display for B2C lead generation
- Utilized Zoho CRM for B2B lead management
- Implemented email marketing campaigns
- Created automated workflows for websites and social media bots Integrated and managed Zoho SalesIQ live chat for B2B lead generation
- Designed UI/UX for landing pages and website revamp
- Developed content and marketing collateral
- Managed websites in .php, .html, and WordPress
- Handled website hosting and server management
- Conducted website monitoring
- Conducted C-SAT surveys for various stakeholders
- Managed brand audits for 10+ branches across India
- Collaborated on internal branding and design elements at 10+ locations
- Managed internal and external communications
- Started in 2005, FirstMeridian Global is one of the leading manpower providers and resourcing solutions, delivering end-to-end Sales & Marketing solutions.
Sr. Digital Marketing Executive
Divye Ayurved
12.2021 - 10.2022
- Seasoned Senior Digital Marketing Executive with expertise in driving impactful digital strategies.
- Adept at handling online reputation management and generating leads for both B2B and B2C interactions.
- Revamped marketing and helped to grow overall revenues by 18%
- Developed new marketing strategies utilizing a 3 lacs quarterly budget to outperform competitors
- Coordinate influencer marketing efforts to increase brand awareness and credibility.
- Divye Ayurved is an Ayurvedic company that has many products, such as weight loss supplements, hair oil, and many more. The company is 10 years old.
Digital Marketing Executive
Pat Technology Pvt Ltd
01.2019 - 12.2021
- Building monthly reports on SEO
- Conducting link-building and Off-Page SEO for their products and services
- Optimizing content in line with search engine guidelines
- Using Google search console tools to check various reports related to search engine interaction with the website
- Creating various reports and strategies with the help of analytics tools
- Managing Google My Business local listings
- Engage with customers and potential clients on social media platforms, responding to inquiries and feedback.
- Develop and maintain the company’s online reputation, addressing any negative feedback or reviews.
- Refined targeting and ad creatives in Facebook and Google Ads campaigns, achieving an 18% improvement in return on investment (ROI).
- Pat Technologies Private Limited is a Private incorporated on 13 February 2009. It is classified as Non-government company and is registered at Registrar of Companies, ROC Delhi. Its authorized share capital is Rs. 1,000,000 and its paid up capital is Rs. 100,000.
Digital Marketing Executive
Convergeon Consultants
09.2017 - 01.2019
- Designed and executed targeted SMS marketing campaigns to boost engagement and conversion rates.
- Developed and managed comprehensive email marketing campaigns to drive lead generation and nurture prospects.
- Monitored and analyzed key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates to refine strategies.
- Managed and optimized social media profiles to increase brand presence and engagement across platforms.
- Created and managed PPC campaigns on platforms such as Google Ads and Bing Ads to drive targeted traffic and conversions.
- Convergeon Consultant, a company with 10 years of experience, handles admissions for MBA, engineering, and medical students.
Education
Google Ads Certified - undefined
Google
12.2025
The complete Digital Marketing Course - Virtual
Udemy
12.2023
Digital Marketing Expert - Delhi
Popularizer Media Pvt Ltd
08.2017
BBA - Meerut
Shobhit University
08.2013
Skills
Brand advocacy
Product identity development
Marketing content creation
Personalized email communication
Insightful analysis
Asset distribution
Project oversight
WhatsApp advertising
PPC campaign management
Digital influence strategy
PR planning
Digital customer interaction
SEO planning
Corporate branding
Sales promotion tools
Advanced GA4 analytics
Content management system
Pay-per-click (PPC)
Tag management (GTM)
Email automation tool
Email marketing software
Screaming Frog web crawler
Search Engine Optimization with Yoast
SmartCrawl site optimization
Digital marketing platforms
Content management using WordPress
Google Search Console
Drone survey coordination
Customer relationship management
Intelligent system expertise
AI-enabled chatbot
CRM software by Zoho
Public responsibility
Paid search advertising
Helium software
Sales optimization software
PR
Timeline
Digital Marketing Manager
Apparel Resources & May&co.
03.2025 - Current
Digital Marketing Manager
Perfact Software
06.2024 - 03.2025
Assistant Manager-Marcom
FirstMeridian Global Services Pvt. Ltd.
10.2022 - 06.2024
Sr. Digital Marketing Executive
Divye Ayurved
12.2021 - 10.2022
Digital Marketing Executive
Pat Technology Pvt Ltd
01.2019 - 12.2021
Digital Marketing Executive
Convergeon Consultants
09.2017 - 01.2019
Google Ads Certified - undefined
Google
The complete Digital Marketing Course - Virtual
Udemy
Digital Marketing Expert - Delhi
Popularizer Media Pvt Ltd
BBA - Meerut
Shobhit University