Summary
Overview
Work History
Education
Skills
Timeline
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Sudhanshu Singh

Regional Marketing Manager, Pernod Ricard India
Jaipur

Summary

A Marketing professional with 7.5+ year of experience across Media & Alco-Bev industry. Energetic, spontaneous & creative are the terms often used to describe me as a person. Born in a family of academics, I have been heavily involved in sports, music and other extra-curricular activities since my childhood days. An ardent Man UTD fan, I enjoy listening to Classic Rock music my leisure time.

Overview

12
12
years of professional experience

Work History

Regional Marketing Manager

Pernod Ricard India
04.2023 - Current
  • Maneuvering BTL marketing strategies and annual brand development plan for a portfolio of 20+ brands across the region
  • Elevated market share through design & implementation of marketing plan based on thorough analysis and evaluation of the market basis the BDP framework to achieve business
    matrix: NSV target, A&P to NS, BP to NS design framework for perfect stores at L3F
  • Reinvigorated marketing activations, merchandising & field marketing activities in the region aligned with National Trade Marketing and Brand Marketing teams with objective to enhance measurable effectiveness

Territory Marketing Manager

Pernod Ricard India
12.2019 - 03.2023
  • Develop and Execute Local Marketing Plans to meet targets for Sales Volume, Market Shares, and Distribution consistent with Brand Image and Values
  • Develop and Implement a suitable Merchandising Strategy for the entire portfolio of products and brands
  • Liaise with the Regional Sales Teams to ensure Effectiveness of Consumer Promotions & develop appropriate benchmarks
  • Monitor Marketing Budget for its effective utilization and undertake course-correction if required
  • Assist in and coordinate Local level Market Research Activities
  • Data management and Dissemination with key stakeholders


Assistant Manager, Marketing

Sony Pictures Networks
06.2017 - 11.2019
  • Articulate Brand Communications to amplify Key Premieres
  • Initiate & Execute Strategic Brand Tie-Ups across multiple categories (Comic Con, Gold's Gym, Redwolf.in, DailyObjects, Insider.in, Artists (Benny Dayal))
  • Aid Monetization through Integrated Marketing Solutions for Brand Partners
  • Drive Social Media & build Trade Perception
  • Liaising with leading studios to curate the Biggest On-Ground Hollywood Experiential IP – Sony PIX Premiere Nights
  • Effective Budget Management – deployment & re-alignment

Management Trainee

Sony Pictures Networks
06.2016 - 05.2017
  • Marketing, Sony YAY! – Trade Promotion Strategy & Marketing Ops; Planned and Executed ATL promotions (Outdoor) & BTL promotions (Mall Activations, Canter Activations & Barters with Key Brand Partners).
  • Marketing, SPN English Cluster - Strategized the Brand Sustenance Strategy ;Taking learnings from the biggest brand communities, suggested the way-forward for the brand, focused on Targeting Key Community Spaces of a typical viewer.
  • Research, SPN Sports Cluster – Comprehensive study of “Football as a Sport” in India; Analyzed the performance of top-5 football leagues to Recommend Key Programming Insights for Boosting Viewership

Intern, Research & Strategy

Multi Screen Media (Sony Entertainment)
04.2015 - 05.2015
  • Streamline the process of launch of a GEC fiction show - Identified & benchmarked Key Attributes that contribute towards the success of a GEC fiction show

Software Engineer

ATOS India
07.2012 - 06.2014
  • Development & Deployment of Transactional Solutions for clients
  • Part of a cross functional team, delivering key modules under Agile methodology

Education

PGDM - Marketing

International Management Institute
New Delhi, India
04.2001 -

Bachelor of Technology - Computer Science

Symbiosis Institute of Technology
Pune
04.2001 -

Class XII - CBSE (PCM) Kendriya Vidyalaya O.N.G.C.
Dehradun
03.2008

Class X (CBSE) Kendriya Vidyalaya, F.R.I. Dehradun
03.2006

Skills

Customer / Trade Marketing

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Timeline

Regional Marketing Manager

Pernod Ricard India
04.2023 - Current

Territory Marketing Manager

Pernod Ricard India
12.2019 - 03.2023

Assistant Manager, Marketing

Sony Pictures Networks
06.2017 - 11.2019

Management Trainee

Sony Pictures Networks
06.2016 - 05.2017

Intern, Research & Strategy

Multi Screen Media (Sony Entertainment)
04.2015 - 05.2015

Software Engineer

ATOS India
07.2012 - 06.2014

PGDM - Marketing

International Management Institute
04.2001 -

Bachelor of Technology - Computer Science

Symbiosis Institute of Technology
04.2001 -

Class XII - CBSE (PCM) Kendriya Vidyalaya O.N.G.C.

Class X (CBSE) Kendriya Vidyalaya, F.R.I. Dehradun

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Sudhanshu SinghRegional Marketing Manager, Pernod Ricard India