Sudhansu Gupta
Sales Director - Semiconductor Industry, Data Science Practitioner
Ghaziabad,INDIA
Summary
Accomplished Sales Director of 15-years offering sales solutions expertise for semiconductor Industry. Experience in Sales, Product marketing, Procurement & Sr. management role in the electronics Industry dominantly in LEDs, Power ICs, Electronic components (Active/passive segment), Power supplies etc. Market-savvy executive bringing track record of profit-generating strategies through in-depth market trend analysis and segment planning & business development initiatives. Demonstrating the motivation and multi-tasking abilities required to meet the assigned tasks.
Overview
7
7
years of post-secondary education
15
15
years of professional experience
Work History
Sales Director
Lumens Technologies Pvt Ltd
Mumbai, India, India
05.2014 - Current
- Lumens Tech is a leading distribution company in semiconductor components & Opto- Electronics across India. Targeting Industry – LED General Lighting , Industrial & recently started Automotive segments.
- Offering Techno- Commercial support to clients and in addition building and driving sales strategy for region in conjunction with Sales Operations.Manage over 500 customers.
- Actively engage in Analysis of semiconductor industry trends and forecasts and taking inputs from suppliers and customers from India and abroad like China, Korea etc.
- Discussion and follow up with Semiconductor suppliers from India reps and china about demand and supply, follow up with chip makers for upcoming product launches and product pipeline & supplies, follow up for critical parts with factories & in detail planning for procurement after analysing market demand.
- Territory wise business planning, relationship development with clients and driving revenue by supporting and assisting Field Sales & Technical Teams in closing opportunities.
- Development of territories and distribute responsibilities & goals for the sales & field application teams.
- Study and offer commercials for semiconductor Bill of Materials for inquiries from industrial, automotive and power supply industries including OEMs/ODMs and EMS.
- Manage and report accurate forecast and pipeline for business (Quarterly & Annually), making reports and presentations using (Power Point, Excel, Tableau).
- Retain and grow existing customer base with regular customer engagement activities to deliver excellent customer experience.
- Created annual budget and developed comprehensive plan to accomplish company objectives while staying within budget.
- Ensuring conformity with product quality specifications by suggesting corrective actions.
- Leveraged marketplace trends to create solutions and refine business strategies.
- Presented company product lines at industry trade shows and client-sponsored events
- Grew sales from 1Cr to 40+Cr in first 5 years and 15+ semiconductor suppliers lines while expanding services
Sales Manager
OSRAM INDIA PVT LTD
Mumbai
12.2010 - 04.2014
- Osram is one of top 2 Lighting companies globally and has more than 70% share in Automotive Lighting) Key Roles.
- Manager and Increase Osram Opto business & market in Western territory of India through assigned distributors in General Lighting, Automotive & Industrial segment.
- Quarterly & Annual Forecasting of Business plans, Demand Creation, Distributor management, growth of key verticals including Automotive, Industrial & General Lighting.Increased Automotive business from 700K USD in 2010 to 2.5M USD in 2014.
- Manage key Automotive accounts like Varroc, Minda Stone, Minda Industries, Rinder, Visteon, Kinetic/BHTC, Lumax, Electrica & OEMs like Bajaj, Tata Motors and handling their day to day activities, new projects, designs.
- Training & doing Seminars to Distributors and customers.
- Doing road shows and campus presentations to Automotive OEMs & ODMs about new launches and product roadmaps.
- Planning components supply & maintaining suitable stocks for Automotive OEMs & EMS through distributors & direct contact with clients Procurement & R&D team.
- Identify new opportunities for growth within assigned territory and collaborate with sales teams & product managers to reach sales goal.
- Actively engage with OEMs for new product development through technical notes, samples, pricing by analysing project lifecycles, product roadmap through support of APAC Product managers, Development team at APAC & EU.
- Resolve technical issues of Automotive R&D through dedicated technical In house team & APAC Product managers & product development team.
- Collaborating with Global BU heads on success stories, resolving key issues related to technical and supplies.
- Handling Global Bill of Materials for transfer business to EMS and ensuring right quotation as per global pricing contracts.
- Create effective strategies to target new markets after researching and analysing competitor behaviour.
- Reporting to GM India Opto division & Sales Director APAC Opto.
Business Dev Manager
Prithvi Techno Products
New Delhi
12.2009 - 11.2010
- Execution Plan for Sales and Marketing activities and Liaison with Government Agencies.Manage over 30 customers from government and industrial clients.
- Product Positioning based on Market knowledge and competitor offerings, pricing policy and MARCOM activities were key responsibilities.
- Assisted management and concerned departments in scouting suppliers for various materials and sourcing.
- Develop eco system of reliable partners and vendors.
Astt. Sales Manager
Seoul Semiconductor
Bangalore, India
08.2009 - 11.2009
- Seoul Semiconductor is World Top 5 LEDs manufacturers from South Korea ).
- Business Development for Southern Region and Sales Maximization by increasing client base.
- Developing eco system of various local and overseas vendors to support customers on LED product development.
- Growth by 30% in LED business in 4 south Indian territories during my tenure.
- Success in winning orders more than 120K pcs in Street lighting project from Seoul’s newly launched Z5 LED.
- Success in SEOUL AC ACRICH MODULE across many lighting projects.
Product Marketing Engineer, Managers
Arrow Electronics, Texas Instruments
Bangalore, India, India
05.2006 - 07.2009
- Arrow Electronics is American Fortune 500 company & world Top 2 in Electronic components distribution by market size & capital.
- Handling responsibilities as, marketing engineer for Osram Opto semiconductor, Vishay & Texas Instruments. Managed over 50 clients and 20+ sales team across india.
- Reporting to Marketing Head, doing client visits, driving India sales team & supporting them with prices, samples and new product updates.
- Focus primarily Osram opto business to gain and capture market share in LEDs pan India and taking share from competitors business. Increased revenue from 50K USD in 2006 to 1.2M USD by 2009.
- Texas Instruments a leading global player in chips and active components, handled industrial & lighting segment as product manager. Managed 10+ clients and business of over 15M USD from 2008-2009.
- Promote and increase Vishay business in passive components in industrial and automotive segments, manage passive components business of 2.5M USD.
- Product marketing responsibilities included Asset Management, Demand creation and steering MARCOM activities.
- Identifying new segments, mapping product portfolio of line, carving execution plan were also included in responsibility list.
Education
Data Science & Business Analytics - Data Science
06.2020 - 06.2021
- Professional development completed in Data Science & Business Analytics
MBA - Marketing
06.2009 - 06.2011
- Received MBA in marketing
PGD - Embedded & VLSI Design
08.2005 - 01.2006
Bachelor of Engg Degree - Electronics & Comm
08.2001 - 07.2005
GPA: 72
Skills
Strategic planning & Territory Management
Accomplishments
- Extra-Curricular Activities includes participation in various Debates and competitions during School & University academics.Member of NCC in School & remained active player in Painting, Tabla, Sports & various in house competitions. Member of RWA – Shipra Neo Housing Society, Ghaziabad.
- Sports include Playing Squash & Running.
Timeline
The University of Texas At Austin - Red McCombs - Data Science & Business Analytics, Data Science
06.2020 - 06.2021
Sales Director - Lumens Technologies Pvt Ltd
05.2014 - Current
Sales Manager - OSRAM INDIA PVT LTD
12.2010 - 04.2014
Business Dev Manager - Prithvi Techno Products
12.2009 - 11.2010
Astt. Sales Manager - Seoul Semiconductor
08.2009 - 11.2009
Sikkim Manipal University - MBA, Marketing
06.2009 - 06.2011
Product Marketing Engineer, Managers - Arrow Electronics, Texas Instruments
05.2006 - 07.2009
CDAC - PGD, Embedded & VLSI Design
08.2005 - 01.2006
University of Kurukshetra, School K.V School - Bachelor of Engg Degree, Electronics & Comm
08.2001 - 07.2005
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