Summary
Overview
Work History
Education
Skills
Personal Information
Profile Summary
Timeline
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Sudhansu Tripathy

Sudhansu Tripathy

Manager channel sales and channel development
Bangalore

Summary

Enterprising professional with 19 years of experience across Sales & Marketing, Business Development and related operations. Presently working with Watertec India Pvt. Ltd . as State Head,Karnataka for Sanitaryware Division, Driving marketing/business development activities, analyzing market trends and establishing healthy & prolonged business relations with clients, thereby ensuring higher market share. Registered turnover of INR 4 Crores and administered sales and marketing strategy development at previous profile Roca Bathroom Products Pvt. Ltd.(Parryware). Proficient in devising strategic plans & policies to foster attainment of targets, encompassing customer relationship management, administration, finalization of strategic alliances, market analysis/ intelligence, and development & pricing of products based on market/ customer specifications. Won No.1 Performer-Collection Award in India for 2015 in KAIL Ltd. and Hat's Up Award consecutively for 3 years in Abbott India Ltd., Man of the Month & slim line Champion for 2019 in Roca Bathroom Products Private Ltd. Excellent track record of consistently delivering multi-fold growth of profits & revenue by analyzing actions, implementing effective competition combat strategies and creating a more responsive & market-driven organization. A team leader with excellent communication, analytical, relationship management and negotiation skills.

Overview

19
19
years of professional experience
2007
2007
years of post-secondary education
4
4
Languages

Work History

State Head

Watertec India Pvt. Ltd.
02.2025 - Current
  • Handling a team of 7 Territory sales Manager Across Karnataka.
  • Monitoring the Dealer and sub dealer network.
  • Driving the sales for CP and Saniatyware division.
  • Developing and handling Sales channel
  • New business development,distribution management
  • Mentored junior managers as part of succession planning efforts, sharing knowledge and expertise within the organization.
  • Increased overall sales by implementing strategic marketing plans and optimizing regional resources.
  • Led stakeholder meetings to review progress against objectives and address any concerns or issues arising during project implementation stages.
  • Maintained open lines of communication with all stakeholders, ensuring alignment on goals and expectations throughout the organization.

Manager

dormakaba India
05.2023 - 12.2025
  • To achieve/exceed annual sales targets within assigned zone.
  • Develop and execute strategic plan to achieve sales targets and expand our customer base.
  • To build business within his/her assigned markets by driving primary and secondary sales through Channel Partners.
  • Setting up the distributor network in area under coverage.
  • Appointing, supervising and managing distributor related activities.
  • Generation of Primary sales and supervising, aiding and tracking secondary sales.
  • Execution of primary sales and sales collection.
  • Meet Archt/IDs to promote the brand and increase the brand value through solutions provided by the company.
  • Build and maintain strong, long-lasting customer relationships.
  • Effectively communicate the value proposition through proposals and presentations.
  • Understand category-specific landscapes and trends.
  • Managing distributor inventory / sales orders.
  • Growth of the sales through geographical expansion after assessing the potential of the new area and the viability of appointing a distributor.
  • Process adherence.
  • Train, guide, coach and develop channel partners Sales Executive on regular basis.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
  • Developed and maintained relationships with customers and suppliers through account development.

Deputy Manager

Roca Bathroom Products Private Ltd.
06.2017 - 05.2023
  • Leading a team of 2 CSR and 1 Retail sales executive and managing a budget of 2.5 cr per month.
  • Developing and sustaining long-term cordial relations to enhance and sustain profitability.
  • Managing Parryware -Sanitary, Allied and CP fitting products sales.
  • Directing the needs of appointing new dealers & sub-dealers in the region.
  • Imparting training to the team by developing the distribution channel network to enhance product reach.
  • Monitoring clients' portfolio performance, steering profitability analysis, and rendering sustained advisory services.
  • Evaluating business potential; conceptualizing & executing strategies to drive sales and augment turnover.
  • Identifying new markets; analyzing market needs through assessment of customer's needs.
  • Steering the promotion of sales activities and attending meetings with private & government officials.
  • Planning and executing customer orders as per delivery schedule through effective coordination.
  • Conducting market research / market survey / market analysis to increase market share and developing reports.
  • Managing and resolving customer complaints and providing after-sales service to ensure efficiency.
  • Implementing sales & marketing activities that can create a positive experience for clients; reaching out to new & unexplored segments to revitalize stagnant & declining business.
  • Overcoming complex business challenges and making high-stakes decisions using experience-backed judgment, strong work ethics & irreproachable integrity; establishing strategic partnerships to increase revenue.
  • Effecting plans to reach out unexplored market segments & customer groups using market segmentation & penetration strategies for business expansion.
  • Ensuring the successful accomplishment of preset business targets in face of growing competition; identifying the prospective clients, generating business from new accounts and developing them to achieve profitability.
  • Drafting strategies in line with objectives to achieve top line and bottom line profitability of the assigned portfolio.
  • Managed 300 retailers, 5 authorized dealers and 4 distributors.
  • Steered sales operations and responsible for the aggressive growth of products.
  • Closed the 2018 financial year with 22% growth.
  • Closed the 2019 financial year with 17% growth.

Deputy Manager

KAIL Ltd.
05.2015 - 03.2016
  • Company Overview: A Videocon group of company
  • Administered Sansui and Kelvinator product sales; turnover INR 1.5 Crores (amount) monthly.
  • Dealt with 50 retail authorized dealers and 1 distributors.
  • Steered sales operations and responsible for the aggressive growth of products in Home Appliances, Consumer Electronics.
  • Led a team of 10 promoters for Retail sales in major retails out lets.
  • Won No.1 Performer-Collection Award in India for 2015.
  • Executed sales & marketing strategy development, product planning, profit, revenue targets and market share targets; achieved an approx. turnover of INR 18Crores per annum.
  • A Videocon group of company

Area Sales Manager

Panasonic India
04.2013 - 01.2015
  • Finalized Annual Operating Plan (A.O.P) and administered working capital management, debtors and channel management of 200 retail authorized dealers and 5 distributors.
  • Managed area turnover of INR 0.4 Crores (amount) monthly.
  • Steered sales operations and drove aggressive growth of products in Home Appliances, Consumer Electronics.
  • Administered sales and marketing strategy development, product planning, profit, revenue targets and market share targets; achieved an approx. turnover of INR 4 Crores.

Field Therapy Manager

Abbott India Ltd.
03.2010 - 04.2013
  • Led & supervised a team of 7 Field Therapy Managers across Karnataka and Andhra Pradesh.
  • Successfully managed the regional budget of Thyroid and Diabetic franchise of about 1.70 crore per month.
  • Played a key role in market research project with GVMC (VIZAG), BBMP (Bangalore)-screening of the entire city for thyroid disorder.
  • Organized camps and patient activation in entire area that is eight H.Q.
  • Liaised with KOL of major parts of costal Andhra Pradesh related to Dialectology, Endocrinology, Gynaecology.
  • Won the Hat's Up Award consecutively for 3 years.
  • Received appreciation letter from the MD.
  • Successfully run thyroid campaign, screening at State Bank of India, Life Insurance Corporation, Andhra Bank, Vasya Samaj, Vasavi Club, Lions Club, Rotary International, Chaitnya Sravanthi (NGO) across costal Andhra Pradesh.

Scientific Sales Executive

Sanofi-Aventis
02.2007 - 03.2010

Education

M.B.A. - Marketing & HRM

Madhusudan Institution of Co-Operative Management
Bhubaneswar, Odisha

B.Sc. - Botany

Nayagarh College, Utkal University
Nayagarh, Odisha

Skills

Sales & Business Development

Personal Information

Date of Birth: 05/17/82

Profile Summary

Having 19 years of experience  in channel sales and distribution management with multiple industries like-Pharmaceuticals,Cosumer durables,Access control & Building material Segments,currently working with   Watertec India Pvt. Ltd., State Head, Karnataka, Sanitaryware Division, Driving marketing/business development activities, Analyzing market trends, Establishing business relations with clients.

Timeline

State Head

Watertec India Pvt. Ltd.
02.2025 - Current

Manager

dormakaba India
05.2023 - 12.2025

Deputy Manager

Roca Bathroom Products Private Ltd.
06.2017 - 05.2023

Deputy Manager

KAIL Ltd.
05.2015 - 03.2016

Area Sales Manager

Panasonic India
04.2013 - 01.2015

Field Therapy Manager

Abbott India Ltd.
03.2010 - 04.2013

Scientific Sales Executive

Sanofi-Aventis
02.2007 - 03.2010

B.Sc. - Botany

Nayagarh College, Utkal University

M.B.A. - Marketing & HRM

Madhusudan Institution of Co-Operative Management

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Sudhansu TripathyManager channel sales and channel development