Hi, I’m
SUDHARSAN KUMAR
CLIENT SUCCESS MANAGER
CHENNAI
Summary
Client Success Manager dedicated to building accounts and performing client building duties associated with maintaining client accounts. Focused on ensuring excellent service standards and maintaining high customer satisfaction. 15 years of technology marketing experience working with clients such as Coca-Cola, Gucci & so on.
Overview
15
years of professional experience
9
Certifications
Work History
Marketing Pan India, Johnson Lifts Pvt Ltd
Assistant Manager
07.2019 - Current
Job overview
- Develop Comprehensive Strategic Marketing Plan
- Creation / Implementation of Plan with Assistance of key Stake holders / Branch in charge
- Analyzing Strengths and Weaknesses of Company Region wise and strategize plans for improvement
- Managing Marketing budget – Staff, Promotions, Creative Material
- Creating all new Sales & Marketing Materials for Company
- Manage Creation of all Marketing tools such as Brochures, Videos, Website and Image of Brand & Agencies
- Manage and performed all Marketing Campaigns
- Maintain and Manage Market Information such as Market trends, Competition Information and Product changes
- Enhance Customer Relationship Management by identifying new Customers and pitching brand for future projects
- Handing all PR as voice of Company and brand
- Managing all Sponsorships and Participation of all events with regard to brand building – like Builders meet.
MarCom, Prestige Group, Forum Vijaya MallChennai
Assistant Manager
03.2018 - 07.2019
Job overview
- Managed and controlled expense as per budgets
- Spearheaded ensuring adherence to budgets
- Ensured successful leases of all Marcom spaces internal and External in accordance with SOP's
- Coordinated and inspected on-going leases to ensure comply with company’s standards
- Drove revenue and achieved as per set target on monthly basis and ensured ownership of collection
- Developed and implemented strategic events calendar to generate quality footfalls in mall
- Planned, executed and co-ordinated.
- To enhance shoppers’ traffic to mall
- Developed revenue sources through tenants and potential business partners’ participation, exhibit, support and sponsorship
- Ensured that all events held are planned and organized in professional manner
- Developed and implemented communications and media strategies that successfully delivered information and key messages to public.
TDI International India (P) Ltd
Associate Manager
04.2015 - 02.2018
Job overview
- Specialized in Lighting)
- Developed and maintained a strong and productive relationship with both print and electronic media
- Managed use of external resources e.g
- Advertising agencies, printers, etc
- To produce quality promotional materials
- Acted as the primary liaison with outside vendors, public relations agencies and identified media outlets for company press releases
- Directed market research activities to keep abreast of the latest developments in the industry, evaluated Marcom activities and made adjustments to enhance effectiveness of activities
- Assisted the marketing head in leading, guiding and moulding the subordinates towards better performance
- Ensured good team discipline and handled staff grievances and disciplinary problems
- Had a sales strategy with prior planning in all aspects, ad panels, temporary exhibitions, temporary kiosks, GVs etc
- Monitored Expiry date of an ad panel closely monitored from prior and had a campaign to be closed for the very next day by planning prior
- Handled sponsorship in cash and kind for all marketing campaigns - All this keeping in mind the SAP adherence
- Tracked competition across the city and the country in terms of new campaigns, inventory, marketing events, campaigns to stay ahead of them at all times, Exclusive media concessionaire for 9 leading airports in India with major clientele including PSU's, Corporates, Hospitals, Real Estate, Private Banks, Retail Industry, Automobiles, Manufacturing & Engineering Sector, FMCG and Hospitality
- Active contact & relationship building with all the HNIs and decision makers
- Analysing all media platforms to identify prospects
- Choosing clients based on their existing ad campaign both in terms of spending power and period
- Pitching in the apt package based on client’s marketing budget and dynamically customizing available options
- Understanding branding spends of various industry and keeping up to-date on the outdoor campaigns, TV commercials & print ads.
India Paper Products
Marketing Manager
05.2014 - 03.2015
Job overview
- Headed the marketing department for India Paper Products & Sudhir Papers
- Ventured and set the market for a new product - Nissiwood Veneers & Muda Solid Boards
- Handled and coordinated with Sales, Marketing & Backend team for regularization of work
- Coordinated reports with the Head Office
- Promoted products to printers, Album Manufacturers & Box Manufacturers
- Set commercial market among the printers
- Planned and carried out brand building of Muda for Tamil Nadu Region
- Handled the whole of Tamil Nadu & Pondicherry Sales and Marketing
- Created a new customer base and identified new segments for the Product
- Performed continuous cold calling and followed up for back-end Maintenance
Anil Agencies Pvt. Ltd
Paper Brand Consultant
06.2011 - 05.2014
Job overview
- Handled a team of 5 members - 2 employees from sales, 1 from
- Backend Team and 2 from Logistics & Operations
- Performed the role of Paper Consultant for agencies & end consumers
- Promoted ARJOWIGGINS CREATIVE PAPERS - for the organization’s print collaterals and corporate branding
- Performed Social Media Marketing for the product
- Attended organization sponsored product trainings at Delhi.
Astroved.com Pvt Ltd
Design Engineer
11.2008 - 06.2011
Job overview
- Responsible for designing banner, pamphlet and brochure designs
- Worked with UI Designing for mobile application
- Responsible for creating attractive newsletter and marketing lay outs
- Responsible for creating graphical 3D effects and Intros using Adobe after effect
- Responsible for successful and effective utilization of Web Media tools to grab customer attention
- Responsible for wireframe design for landing pages and mobile application
- Managing the needs/requirements of key customers through extensive Web Media Designing and Graphic Modelling
- Responsible for Live Broadcasting and coverage of events using Adobe Live Media Encoder
- Designing website ad server-banners, icons and web graphics on a regular basis according to the daily updates in the website
- Involved in print media, as in, flyers for the Singapore audience, two fold brochures, print banners for events, CD and DVD covers and designing other product covers
- Designed icons, palettes, and menu designs for iPhone application like iPanchang and Hora Watch
- Worked on designing graphics and intros for daily prediction project with Dinamalar
- Designed graphical transitions for live webcast
- Single-handedly created many product pages like Yantras, Gemstones and many product pages by photographing and designing the products
- Produced many sound intros and audios for CD and DVD production using audio software like Sound Forge8.0 and Audacity.
AllSec Technologies Limited
Customer Care Representative
04.2008 - 10.2008
Job overview
- Of outbound process for client HSBC Credit Cards
- Answered calls professionally by providing information about products and services, took/cancelled orders
- Kept records of customer interactions and transactions, recorded details of inquiries, complaints, and comments, as well as actions taken
- Had effectively handled the verbatim which was part of the internal process during customer interactions
- Referred unresolved customer grievances or special requests to designated departments for further address.
Education
Great Lakes Institute of Management
MBA from Marketing
University Overview
Mini Projects
Worked on marketing research project which involved Impact analysis Social Media Ads on Target
Audience
Project Management framework with the aid of Capstone
Strategic Industry Analysis of Pharmaceutical Industry
Economic Crisis Introspection on South Africa
SRM University
B. Sc. from Visual Communication
University Overview
Projects and Seminars
Completed 22 projects in inter-disciplinary domains
Project Domain Project Title
Short films TV Commercials
3D Animation projects Flash Animation
Graphic Designing Logo Designing
Paper Talks in Design Schools and Colleges Auditing Procedure
Seminars on Arjowiggins
Presented technical paper presentations & seminars in various disciplines at college level
Participated in workshops & conferences in various disciplines at college
Jaigopal Garodia Vivekananda Vidyalaya
HSC
Skills
E-Commerce
undefinedCertification
Lean Six Sigma Green Belt Certified
Accomplishments
- Collaborated with team of 12 in the development of One Consumer Platform as integrated martech platform for Coca-Cola (ASIA PACIFIC).
Timeline
Assistant Manager
Marketing Pan India, Johnson Lifts Pvt Ltd
07.2019 - Current
Assistant Manager
MarCom, Prestige Group, Forum Vijaya Mall
03.2018 - 07.2019
Associate Manager
TDI International India (P) Ltd
04.2015 - 02.2018
Marketing Manager
India Paper Products
05.2014 - 03.2015
Paper Brand Consultant
Anil Agencies Pvt. Ltd
06.2011 - 05.2014
Design Engineer
Astroved.com Pvt Ltd
11.2008 - 06.2011
Customer Care Representative
AllSec Technologies Limited
04.2008 - 10.2008
Great Lakes Institute of Management
MBA from Marketing
SRM University
B. Sc. from Visual Communication
01.2008
Jaigopal Garodia Vivekananda Vidyalaya
HSC
01.2005
Lean Six Sigma Green Belt Certified
Certified Introduction to R for Data Science
Certified Professional in Adobe Photoshop CS4
Certified Professional in Adobe Illustrator CS4
Certified Professional in Corel Draw and Page Maker
Academic Certificate of Merit in Adobe in Design CS4
Academic Merit Certification in Adobe Aftereffects
Academic Merit Certification in Dreamweaver
Special Skill in Adobe Flash, 3DS Max, Autodesk Maya 8.
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