Sudharsan S

Frontend Developer with 3+ years of experience in building responsive, accessible, and high-performance web applications. Highly skilled in React.js, JavaScript (ES6+), HTML5, CSS3, and WordPress, with a proven track record of delivering scalable and maintainable frontend solutions. Experienced in RESTful API integration, state management (Redux, Context API), and cross-browser compatibility. Demonstrated ability to translate business requirements into efficient UI components, enhance user experience (UX), and optimize page load times. Adept at collaborating with cross-functional teams, debugging complex issues, and following Agile development practices. Committed to writing clean, reusable code and continuously improving application performance and SEO.

• SEO - HubSpot

Talk and Cheese – E-commerce Website Development (WordPress)

Objective: 

To launch a user-friendly, scalable online storefront for a gourmet food brand with an emphasis on visual appeal and simplified customer checkout.

• As a Frontend Developer, designed and developed a full-fledged e-commerce website using WordPress + WooCommerce, ensuring a responsive layout and seamless shopping experience across devices.
• Implemented product listing, cart, and checkout features with secure payment gateway integration. Focused on performance optimization and basic SEO setup to boost discoverability.

Biryani by Kilo (BBK) – Website Upgrade & Feature Development

Objective: 

To enhance user retention and streamline offer delivery by improving the website’s performance and integrating customer-centric features.

• Led frontend development for the Offers & Wallet section, enabling users to access loyalty credits and promotional discounts. Refactored legacy UI components to improve maintainability and consistency.
• Worked on stabilizing critical frontend flows, reducing bounce rates, and improving time-to-interactive through performance optimization and code cleanup.

Amazon SmartBiz – SEO Optimization & Meta Tags Implementation

Objective:
To improve the discoverability and ranking of storefront pages on search engines by implementing dynamic, context-aware SEO metadata rendering.

Solution & Impact:

• Developed a dynamic SEO engine in React using metadata injection and structured data (JSON-LD), increasing SEO efficiency across localized storefronts.
• Built a reusable SEOProvider utility for seamless integration with different storefront pages.
• Enabled locale-aware metadata generation to support multi-region storefronts.
• Validated implementation through Google Search Console, Screaming Frog, and Lighthouse.
• Result: Achieved up to 25% improvement in page indexation, and 30% boost in organic traffic for optimized pages within the first 6 weeks post-deployment.

Amazon SmartBiz – Dynamic Sort & Filter in NIRA & Florence Themes

Objective:
To enhance product discovery and navigation by implementing advanced, user-friendly sort and filter capabilities in both NIRA and Florence storefront themes.

Solution & Impact:

• Used MobX for reactive state management to ensure fast and intuitive filtering without full-page reloads.
• Built dynamic sorting options integrated with backend support using debounced API calls to minimize latency.
• Integrated lazy loading and virtualized lists for handling large product datasets efficiently.
• Ensured mobile-first responsive design and WCAG-compliant accessibility.
• Result: Reduced average product discovery time by 40%, improved user engagement by 25%, and decreased bounce rate by 18%.

Amazon SmartBiz – GST Implementation in Desktop Form Factor (DFF) & Storefront

Objective:
To implement full GST compliance across Desktop Form Factor and Storefront platforms for both B2C and B2B flows.

Solution & Impact:

• Designed and implemented a GST validation layer including PAN/GSTIN verification, address-based tax logic, and dynamic form validation.
• Integrated HSN code mapping, GST-aware pricing, and invoice generation with print/download support.
• Developed reusable utilities for tax calculations and GST rule enforcement across modules.
• Enabled seamless invoice handling for orders placed via Storefront with compliance-ready PDF downloads.
• Result: Enabled 100% GST compliance for all storefront transactions, reduced manual tax intervention by 90%, and decreased invoicing-related customer queries by 35%.