Sudheer Devalla
Bengaluru
Summary
Accomplished Product Leader with 11+ years of experience in Digital Transformation, Product Management, and Marketing. Proven track record in driving business growth through strategic product innovations, data-driven decisions, and cross-functional leadership. Expertise in integrating AI/ML, IoT, and SaaS solutions to deliver impactful digital experiences across industries. Adept at aligning technology with business objectives to streamline operations and achieve product excellence. A strong background in marketing has helped bridge the gap between customer insights and cutting-edge digital solutions.
Overview
11
11
years of professional experience
Work History
Product Head
Waycool Foods & Products
2021.09 - Current
- Led the successful development and deployment of 'Outgrow,' an AI-driven AgriTech B2C and SaaS platform, achieving 150,000 MAUs and a 30% retention rate among key user groups
- Integrated IoT technology to create real-time advisory systems, directly improving agricultural productivity for 5000+ farmers
- Drove the product lifecycle from ideation to launch, leveraging AI/ML for pest prediction models, improving yield and resource allocation
- Optimized cross-functional collaboration between product, tech, and marketing teams, ensuring product features aligned with market demands
- Devised data-driven product roadmaps that resulted in a 25% boost in user engagement post-launch, utilizing Figma for UI/UX optimization.
- Oversaw product design and roadmap and coordinated aspects of development and rollout.
- Worked collaboratively with developers, senior-level stakeholders and partners to collect data on deficiencies and provide solutions to long-standing issues.
Business Head (Product & Marketing)
Eastern Group
2018.10 - 2021.06
- Directed the complete digital transformation of the Eastern Mattress, shifting to an E-commerce-first strategy, leading to a 15% improvement in online sales conversion
- Championed DTC marketing through advanced digital marketing techniques including SEO, Google Ads, and Social Media Advertising, which contributed to a 10% YOY revenue increase
- Developed and implemented successful strategies for building company sales.
- Innovated product lines to adapt to e-commerce trends, launching exclusive SKUs tailored for online marketplaces and increasing the product portfolio by 30%
- Coordinated cross-departmental teams to implement product innovations and New Product Developments (NPDs), elevating the brand's digital presence and customer engagement.
- Negotiated favorable contracts with vendors, reducing operational costs and fostering long-term partnerships.
National Product Manager
Kurlon Enterprise Limited
2017.02 - 2018.09
- Led the ₹800 Cr mattress category, successfully launching the 'Sleep Station,' India's first mattress-in-a-box product, driving 12% sales growth within the first quarter
- Spearheaded product re-engineering efforts to introduce new mattress technologies (e.g., KURLOPEDIC technology), resulting in significant product differentiation and market share growth
- Maximized revenue growth by setting pricing strategies based on market research data and internal cost analyses.
- Devised and implemented multi-channel BTL/ATL marketing campaigns to drive brand awareness, reaching 5 million customers across India
- Improved product performance through continuous analysis of consumer feedback and market trends.
- Created a targeted B2B product strategy, contributing to an incremental 15% growth in key business segments.
Brand Manager
CavinKare Pvt Ltd
2015.11 - 2017.01
- Managed new and existing FMCG product developments, launching smaller consumer packs that captured 10% market share in their category within four months
- Created cost-effective, high-impact digital and traditional marketing campaigns that led to a 200% increase in digital engagement for the RUCHI and CHINNIS brands
- Achieved an EBIDTA growth of 150% by optimizing go-to-market strategies and ensuring operational excellence in product launches.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Presented regular updates to management, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
Key Accounts Manager
Idea Cellular Ltd
2013.04 - 2015.10
- Drove business worth ₹10 Cr by identifying and nurturing key partnerships with over 250 clients, improving post-paid customer acquisition and retention
- Maximized revenue growth for strategic clients through effective management of sales opportunities.
- Collaborated with cross-functional teams to launch data-driven products that optimized market reach and increased customer base by 20%.
Education
Advanced Digital Transformation Specialization -
IIM A
Ahmedabad, India09.2024
MBA - Marketing
Kirloskar Institute of Management
Harihar01.2013
Bachelor of Technology - Computer Science - Computer Science
Sri Vasavi Engineering College
Tadepalligudem01.2011
Skills
- Product Strategy & Development
- Digital Transformation Leadership
- Agile & Scrum Methodology
- SaaS & IoT Solutions
- Data Analytics & Decision-Making
- AI/ML Integration for Predictive Solutions
- Go-To-Market Strategy (GTM)
- Customer Experience Optimization (CX)
- Cross-functional Team Leadership
- Market Research & Competitive Analysis
- Product Lifecycle Management (PLM)
- Digital Marketing Automation
Awardsrecognition
- Best AgriTech App 2023 for 'Outgrow' - Quantic
- Awarded Employee of the Year at Waycool Foods for excellence in digital transformation and product management.
Personal Information
Title: Tech Product Leader | Digital Transformation Specialist
Hobbies and Interests
- Photography
- Dance
- Cricket
- Table Tennis
Timeline
Product Head
Waycool Foods & Products
2021.09 - Current
Business Head (Product & Marketing)
Eastern Group
2018.10 - 2021.06
National Product Manager
Kurlon Enterprise Limited
2017.02 - 2018.09
Brand Manager
CavinKare Pvt Ltd
2015.11 - 2017.01
Key Accounts Manager
Idea Cellular Ltd
2013.04 - 2015.10
Advanced Digital Transformation Specialization -
IIM A
MBA - Marketing
Kirloskar Institute of Management
Bachelor of Technology - Computer Science - Computer Science
Sri Vasavi Engineering College
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