SUDIP BAGCHI

TRIVITRON Radiology Imaging ( Ultrasound technologies , CT scanner and Mammography ), Critical Life Support, Renal Care Business , Power of One ( Imaging , IVD and CLSS) and 3D Simulation

• Team Size : 125
• Revenue : 410 Cr INR
• Responsibilities:
• Trivitron Health Care is Medical Tech Company which manufactures and distributes products in Imaging, Radiology, Renal, Critical care and Diagnostics space across world with 16 factories and offices around 85 locations across globe .
• As President of company as CXO KRA includes Long- range, strategic planning
• Increased workflow by analyzing data and maximizing opportunities for improved productivity across several areas.
• Led operational team in development, rollout and management of new product lines.
• Oversaw hiring, adding valuable, talented professionals to strengthen management team.
• Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
• Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
• Supported and supervised team of 125 professionals including 5 Vice Presidents , PCH , Manufacturing heads , Finance , Operations Service and Marketing .
• Develop, enforce and Develop plans and strategies for developing business and achieving company's sales goals
• Manage sales teams, operations and resources to deliver profitable growth
• Manage use of budgets
• Re-evaluate company policies and procedures
• Analyze budgets and financial reports regularly
• Continually plan ways to increase company's profitability and stay on top of progress.
• Developed innovative sales and marketing strategies to facilitate business expansion.
• Maintained P&L and shouldered corporate fiscal responsibility.
• Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
• Increased business profits 25% by streamlining processes and trimming unnecessary positions.

SCHILLER INDIA :Responsible for setting up and heading the Radiology, Neuro Surgery and Robotics Division (Neuro and Diagnostic Imaging)across the country ( NEUROLOGICA CORPORATION ,USA) Mobile Intra Operative Whole Body CT Scanners, Portable Neuro CT, Neuro Robotics for Brain and Spine ( Zimmer Medtech, France )and Cathlab( Intermedical , Italy) Created and Pioneered a strategic plan to advance the company's mission and objectives and to promote revenue, creating revenue models profitability, and growth as an organization by conducting market research, analyze and evaluate market data, conduct feasibility study on specific projects, formulate business plan to start the business and subsequently setting up strategic business alliances /OEM.
Established New market for New entrants
 Mobile CT Scanners
 Robotics in Neurosurgery
 Mobile and Fixed Cathlab

Spearheaded cross functional leadership with multi-cultural & multi-functional modalities (Ventilators , Critical Care, ICU )to overcome strategic challenges)

Team Size : 60

Revenue : 330 Cr INR

• Developed sales strategy based on research of consumer buying trends and market conditions.
• Developed SWOT analysis and executed targeted sales strategies accordingly using data-driven decision-making.
• Remained current on industry trends to better understand customer needs, product effectiveness and sales tactics.
• Executed local, regional and national marketing and branding initiatives to drive sales within existing and prospective accounts.
• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
• Presented products to clients using dynamic presentations and practical use-case scenarios.
• Developed and led sales training initiatives for employees and teams across organization.
• Researched sales opportunities and possible leads to exceed sales goals and increase profits.
• Identified issues, analyzed information and provided solutions to problems.
• Drove operational improvements which resulted in savings and improved profit margins.

• SIEMENS Ltd The Growth Path
  Sep’01 – Dec’06 Senior Manager – Key Account Sales (Northern Region), New Delhi
  Jan’07 - Sep’09 Regional Sales Manager – Secondary & Tertiary Care (Western Region), Mumbai
  Oct’09 – May’11 Zonal Manager - Primary Care (Western Region), Mumbai
  Since Jun’11 National Business Manager (Radiology, Women’s Health & Urology) -
• Products handled :CT scanner ( Dual slice to Dual source ) , MRI , Cathlab , Ultrasound , Color Dopplers, Digital Xrays , Mammography , Linear Accelerators , Nuclear Medicine and PACS.
• Revenue : 800 Cr . Team Size : 40
• South Asia, Mumbai, Coordinated full sales operations within assigned region.
• Forecasted annual, quarterly and monthly sales goals.
• Established 100 new accounts worth over INR 400 CR annually.
• Managed sales team of 40 employees.
• Identified new product opportunities and target customers.
• Served instrumental role in closing numerous key accounts valued in annual sales.
• Created robust sales plans and set territory quotas.
• Created regional sales plans and quotas.
• Guided and promoted 11 new managers from within.
• Brought in 800 Cr in regional revenue in 2010.
• Supported regional managers, adjusting sales goals and processes for each region based on zone metrics and company objectives.
• Established performance goals for employees and provided feedback on methods for reaching those milestones.
• Set aggressive targets for employees to drive company success and strengthen motivation.
• Established team priorities, maintained schedules and monitored performance.
• Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
• Defined clear targets and objectives and communicated to other team members.
• Encouraged Divisional Team to present positive, exemplary image to customers.
• Controlled resources and assets for department activities to comply with industry standards and government regulations.
• Considered and approved policies to support company initiatives and overall performance.

• GE MEDICAL SYSTEMS LTD The primary responsibility of this newly created role was to provide multi-functional leadership and strategic direction for a New Color Doppler Segment . To Support directly and through the sales team in positioning of Color Doppler products to various segments of the market. • Capability to impart effective product presentation to customer / field team on Ultrasound • Ownership of regional order / sales target and ensure quarterly fulfillment. • Support / supervision of local dealers for this segment. Organizing and Participating in CMEs/workshops/conferences / roadshows to create awareness of Color Doppler & build healthy prospect base.
• Developed marketing plans and strategy to promote specific products to target demographics.
• Coordinated landing page efforts to increase conversion rates.
• Consulted with product development teams to enhance products based on customer interest data.
• Oversaw internal product team employees and GE USA
• Provided training and support to sales team members.
• Identified target markets for promotional efforts via statistical analysis of demographic information and previous usership figures.
• Evangelized for managed products at various trade shows and industry events, communicating effectively with potential clients.
• Increased new client acquisition through targeted initiatives.
• Created product positioning strategies designed to achieve optimal market penetration.
• Managed product demonstrations and testimonials for performance evaluation.
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Monitored market trends and competitor performance to update promotional strategies.
• Managed relationships with supply chain partners, enabling necessary materials and hardware to remain readily available.
• Facilitated increased product awareness through promotion and innovative sales strategy.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Developed communications plans for new products, increasing sales ( Established from Zero to 38% Market share in Color Doppler's.

• Managed 5 Customers calls per day .
• Provided customer feedback to team to facilitate project road map and relationship planning.
• Created relationships with key decision-makers and served as external technical spokesperson.
• Participated in client consultations and product capability demonstrations to support sales efforts.
• Engaged in first-level support for customers requiring routine support and troubleshooting.
• Delivered technical sales presentations to prospects and presented benefits and value of products.