Summary
Overview
Work History
Education
Skills
ADDITIONAL INFORMATION
Timeline
Generic

Sudipta Gupta

Kharghar, Navi Mumbai

Summary

An enterprising sales & marketing professional with two decades of experience in sales, marketing and distribution management. Contributing towards organizational goals to achieve profitable business growth through my skills in business strategy. In the last 3years I have achieved 15% year on year growth with a 2% increase in gross margin. Presently taking care of more than 300SKUs spanning across 35 product categories for FMCD products. “I have known Sudipta for over a decade and has always been impressed by his work ethics and dedication, he can bring immense value to any team due to his diverse experience across various verticals of sales and marketing spanning throughout channel, distribution, BTL and MICE.”-Vicky Kharva AVP, Intellect Design Arena

Overview

19
19
years of professional experience

Work History

Branch Manager

INFRA.MARKET RETAIL PVT. LTD.
09.2024 - Current
  • Led branch operations across sales, marketing, service, and supply chain, drove revenue, market share, and customer satisfaction through effective strategy.
  • Drove JBP with GT/MT partners, aligning objectives & KPIs, achieved 40% QoQ revenue growth
  • Leading channel marketing for Maharashtra & Goa implementing the AOP and trade investment budget plans to gain market shares across categories in consumer product business.
  • Ensuring manpower management across all touch points to drive sell-out & ensure maximum productivity
  • Managing life cycle of ISDs from short listing, recruitment & placement as per counter potential & guidelines.
  • Maintained +25% growth in productivity from deployed ISDs over previous year’s deliverables.
  • Enhanced overall manpower for sell out from 8 to 75 in region. Currently managing 75 ISDs, 5 TLs, 1 Trainer. 1 Sell Out Manager & 1 Regional Sales Trainer.
  • Successfully landed the performance matrix across ISD OLs in the zone. Delivered +23% growth in the ISD OLs
  • Led marketing activities with revenue of Rs. 12+ crore/year.
  • Budget Planning & preparing the yearly calendar for Marketing Activities, measuring performance for trade spends
  • Executed primary and secondary sales strategies by analyzing market trends and competitor data, deployed 200+point-of-sale materials across 100 locations, achieving 35% sales increase QoQ.
  • Maintaining high quality of In-store and Out-store display via innovative POSM development & deployment
  • Maintained on ground efficiency of regional marketing budgets. Enhanced visibility at more than 710 key stores.
  • Orchestrated and executed a comprehensive Joint Business Planning (JBP) initiative with GT and MT partners, aligning strategic objectives and KPIs. Achieved 40% revenue increase quarter on quarter
  • Grown revenue contribution from channel partners by 25% QoQ through effective loyalty programs and incentives.
  • Capturing and analyzing various market intelligence reports, competition activities and leverage insights to design and implement innovative schemes to enhance sales growth
  • Evaluated and implemented various marketing initiatives and improved ROI by 20%

Sales & Marketing

BAJAJ ELECTRICALS LTD.
11.2012 - 08.2024
  • Achieved average incremental sales by 28% over the preceding year by launching twelve new products
  • Successfully landed the performance matrix across ISP OLs in the region. Delivered +30% growth in the ISP OLs
  • Analyzed primary and secondary sales data, identifying opportunities for customer satisfaction & increased business growth by 25%
  • Spearheaded various BTL activities Product and Brand Promotions, Banner Promotion, In Shop Branding, Glow Sign Board, Dealer meets, van activations & display contests to enhanced market share by 5%.
  • Implemented TOC process across BU leading to a 25% reduction in sales process bottleneck
  • Led Trade Marketing initiatives, increasing brand visibility by 40% in key channels and improved customer engagement with targeted promotions.
  • Evaluated various marketing initiatives, achieving sales targets and improved ROI by 15%
  • Monitored sales and marketing expense performance and thereby started cost control by 2%.
  • Executed a streamlined DMS roll out across locations and increased sales force productivity by 25%.
  • Spearheaded GTM strategy for a new product line, driving a 40% increase in market penetration and generating 2 million in additional revenue within the first six months
  • Augmented sales team productivity by 20% through targeted training programs and implementation of performance metrics, achieving a sales target of 5 million annually
  • Led a team of 8Distributors, 24DSOs and ensured 25% growth on Primary Sales & 22% on secondary sales.

Area Sales Executive

WIPRO LIMITED (Consumer Care Div.)
02.2006 - 11.2012
  • Conducted BTL activities for General Trade & Modern Trade business and reduced outstanding of distributors from 35% to 10%.
  • Enhanced sales by an average of 35% over the previous year and CAGR of 30%
  • Elevated sales in assigned geography by increasing WOD and DOD from 300 outlets to 3500 outlets within 6 months
  • Led a team of 12 Distributor Sales Officers, 10 Distributors, 10 Direct dealers and 3500 retailers in Central and South Mumbai
  • Acquired key accounts such as Big Bazar, D-Mart, Reliance Retail, ABRL and increased sales by 20%
  • I also worked with The Himalaya Drug Company

Education

Master’s - Marketing Management

Jamnalal Bajaj Institute of Management Studies
01.2017

PGDBM - Marketing Management

Symbiosis Institute of Management Studies
01.2006

Skills

  • Trade Marketing & Incentive Programs, Customer Marketing, Shopper Activation, BTL Activations & Merchandising, Marketing strategy, Market Intelligence, Campaign Planning & Execution, Strategic Initiatives, Market Research & Trend Monitoring, Data analysis, Promotions & Discount strategy, Sales & Performance Analysis, Vendor management, Budget Management, Customer relationship management, R&R Program, B2C marketing, POSM Management, ROI, New Product Launch, GT and MT sales, Revenue growth
  • Performance reviews
  • Sales development
  • Revenue generation
  • Market research
  • Sales management
  • Marketing
  • Key performance indicators
  • Process improvement
  • Strategic planning
  • Financial analysis and planning
  • Strong interpersonal skills
  • Sales planning
  • Training and development

ADDITIONAL INFORMATION

  • Merit of becoming part of the CMD’s Sarvottam Club Award for outstanding contribution towards growth of the organization.
  • Received Star Achievers Award by completing quarterly and half yearly goals
  • Successfully completed a sales capability development training program at Pegasus Institute for Excellence
  • Recognized as one of the top 10 employees of the organization

Timeline

Branch Manager

INFRA.MARKET RETAIL PVT. LTD.
09.2024 - Current

Sales & Marketing

BAJAJ ELECTRICALS LTD.
11.2012 - 08.2024

Area Sales Executive

WIPRO LIMITED (Consumer Care Div.)
02.2006 - 11.2012

PGDBM - Marketing Management

Symbiosis Institute of Management Studies

Master’s - Marketing Management

Jamnalal Bajaj Institute of Management Studies

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Sudipta Gupta