Sudipta Jana

Show Window Design:

• Conceptualized and executed captivating show window designs that effectively showcased products and attracted customer attention, resulting in increased foot traffic and sales.

End-to-End Activation Design and Execution:

• Led the design and execution of comprehensive activation plans, ensuring seamless implementation from conceptualization to completion, resulting in enhanced brand visibility and customer engagement.

VM Budget Management:

• Managed visual merchandising budgets effectively, optimizing resource allocation and ensuring cost-efficient execution of initiatives while achieving desired outcomes.

Strategic Planning:

• Developed strategic plans for visual merchandising initiatives, aligning with overall brand objectives and market trends to drive brand differentiation and customer loyalty.

Calendar Management:

• Successfully managed VM calendars, coordinating and prioritizing multiple activations and initiatives to ensure timely execution and alignment with business goals and seasonal trends.

Sustainable Solutions Development:

• Spearheaded the development and implementation of sustainable VM solutions, reducing environmental impact while maintaining aesthetic appeal and brand integrity.

Trend Analysis:

• Conducted in-depth trend analysis of consumer behavior and market trends, informing VM strategies and ensuring relevance and competitiveness in the retail landscape.

Team Leadership and Collaboration:

• Provided effective leadership and direction to cross-functional teams, fostering collaboration and synergy to achieve collective goals and deliver exceptional results.

Disruptive Idea Generation:

• Generated innovative and disruptive ideas for VM activations, challenging conventional approaches and driving creativity and differentiation to elevate brand presence and drive sales.

Brand Enhancement:

• Implemented strategies and initiatives to enhance brand identity and perception through VM, creating memorable and immersive brand experiences that resonated with target audiences.

VM Execution Standards:

• Set and maintained high VM execution standards, ensuring consistency, quality, and compliance with brand guidelines across all touchpoints and channels.

Key Responsibilities:

Deliver Financials:

• Oversee financial aspects related to visual merchandising activities, including budget allocation, expense tracking, and cost management.
• Coordinate the preparation of service orders and purchase orders, ensuring accurate inclusion of promotional details and cost booking through Goods Receipt Notes (GRN) or Service Entry.

Vendor Management:

• Manage relationships with vendors, including sourcing, negotiation, and contract management, to ensure timely and cost-effective delivery of goods and services.

New Store Launch:

• Lead visual merchandising efforts for new store launches, from conceptualization to execution, ensuring alignment with brand standards and strategic objectives.

Docket Execution:

• Oversee the execution of visual merchandising plans and initiatives, including the installation of displays, signage, and promotional materials, to enhance brand visibility and customer experience.