Sudipta Pattnayak
Digital Marketing Analyst
Hyderabad
Summary
Experienced Digital Marketing Expert professional with over 3 years of Online Marketing, social media and Organic Search as well as Mobile, Market Research, and supervisory experience with increasingly responsible positions. Proven ability to provide value to customers and employers through improvements in productivity, customer service, technology, and communication.
Overview
15
15
years of professional experience
2
2
years of post-secondary education
1
1
Language
Work History
Digital Marketing Analyst
Design Conatus
Hyderabad
01.2023 - Current
- Overseeing day-to-day project management activities
- Generating website performance reports utilizing various reporting tools
- Conducting keyword research and competitive analysis
- Crafting content for web pages and various social media platforms
- Tracking, reporting, and providing comprehensive analysis of project performance
- Evaluating websites and social media pages to offer recommendations for enhancements
- Monitoring website traffic, search results, and development strategies
- Creating content for social media posts across platforms like LinkedIn, Facebook, and Instagram
- Managing social media interactions on Twitter, LinkedIn, Facebook, and Instagram
- Sending emails as part of communication efforts
- Assisting the graphic designer in creating social media posts
- Collaborating with web developers on new website and landing page development
- Driving traffic to product pages and generating interest in products and services
- Producing engaging written, graphic, and video content
- Supporting the team in both on-page and off-page SEO activities
- Leading the generation of leads through Google Adwords and Facebook Ads
- Soliciting client reviews and feedback
- Distributing content across various channels
- Building backlinks and generating links for SEO purposes.
Digital Marketing Analyst
Mantra Technology
Hyderabad
04.2022 - 01.2023
- Responsible for the development and management marketing Programs for NinjaAuth.com
- NinjaAuth is a Single Sign-On web app service provider
- Work Responsibility:
- Day-to-day project management of planning tasks for NinjaAuth
- Creating reports for website performance using all reporting tools
- Keyword research and all competitor research for NinjaAuth
- Writing content for web-page and all social media platforms
- Tracking, reporting and providing detailed analysis on project performance
- Analyzing websites and all social media pages, then making recommendations for improvement
- Monitor website traffic,search results and development strategies
- Generating content for all social media posts
- Updating outdated content
- Preparing content for Twitter and LinkedIn Post
- Manage the social media interaction on Twitter and LinkedIn
- Sending emails
- Creating and adding web pages through a CMS tool
- Drive traffic to product pages & generate interest in products & services
- Create engaging written, graphic, video contents
- Use the latest marketing techniques & social media trends
- Handling Twitter and LinkedIn profile
- Helping the team in doing all types of on-page SEO, in-depth technical audit,rich snippet audit and optimisation, backlink audit etc.
Digital Marketing Executive
Greenbird IT Services
03.2017 - 12.2018
- Responsible for the development and management marketing Programs for Ulafix mobile apps
- Ulafix is an Automobile Service Provider
- Work Responsibilities:-
- Promoting Ulafix mobile App in different App stores
- Delivering multichannel campaigns across e-mail,web,mobile and social media.Identifying key areas for improvement
- Perform daily account management of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients
- Manage and maintain updates for large keyword lists
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms
- Generate weekly and monthly client reports using all reporting tools
- Tracing all conversion related percentages and numbers to make needed improvements
- Taking care of all Digital Marketing Components from SEO,SMM,SEM
- Managing Google AdWords campaigns
- Conducting keyword research
- Creating effective SMM strategies to create brand awareness in different social media channels
- Monitoring social media channels for trends and opportunities
- Knowledge on AdWords Editor.
SEO Analys
Engine, Frodoe Technology
01.2011 - 03.2013
- Frodoe is a retail search advertising portal.
Senior Content writer
Frodoe Technology Solution Pvt
07.2008 - 12.2010
- Creating revising, editing & proofreading text content for website, blogsite, requirement-understanding documents & advertising copy
- Work closely with the SEO team to produce quality website content along with meta tags, title tags, header tags & Alt tags
- Conducting periodic check of website content & updating the same as per company requirements
- Leading a team of 5 content writers & conducting training sessions to keep them abreast of the latest information in the field.
Education
Bachelor of Arts -
Utkal University
Christ Collage 04.2001 - 04.2003
Bachelor - Arts
Christ College
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H.S.C - undefined
Buckly Girls High School
Skills
Social Media Marketingundefined
Affiliations
The Fundamentals of Digital Marketing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Digital Marketing Analyst
Design Conatus
01.2023 - Current
Digital Marketing Analyst
Mantra Technology
04.2022 - 01.2023
Digital Marketing Executive
Greenbird IT Services
03.2017 - 12.2018
SEO Analys
Engine, Frodoe Technology
01.2011 - 03.2013
Senior Content writer
Frodoe Technology Solution Pvt
07.2008 - 12.2010
Bachelor of Arts -
Utkal University
04.2001 - 04.2003
Bachelor - Arts
Christ College
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H.S.C - undefined
Buckly Girls High School
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